BlogWell San Francisco Case Study: Farmers Insurance Group, presented by Ryon Harms

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In his presentation, Farmers Insurance Group's Director of Social Media, Ryon Harms, shares how they measure ROI in the social media space. Ryon talks about how they are increasing revenue by leading with their local insurance agents on Facebook instead of their logo. Watch the video of this presentation here: https://vimeo.com/42228478

Empresariales Economía y finanzas

SocialMedia.org
Video Case Studies

SocialMedia.org
This video is from
Case Studies
BlogWell
San Francisco
June 20, 2011
This presentation is from
socialmedia.org/blogwell

BlogWell Ryon Harms
San Francisco
March 27, 2012
Journey to Social Media ROI
socialmedia.org/blogwell

Journey to Social
Media ROI
Ryon Harms, Director of Social Media
Farmers Insurance Group

#blogwell

Joel McKinnon, OH
“I use Facebook to show people who I am,
not to talk about what I sell.”

#blogwell

What if?
Your marketing efforts focused more on the people who
deliver your product and less on the product itself.

#blogwell

Fish for them or teach
them how to fish?

9

James Peregrino, CA
“I sold over 200 policies from my
marketing efforts on Facebook.”

#blogwell

What if?
Instead of marketing the features and benefits of your
products, you focused on why your company exists?

#blogwell

Renee Corwin-Rey, WA
“I encourage my staff to be on
Facebook throughout the day.”

#blogwell

What if?
Social media could help you scale the reach of your
marketing by 100, 1,000, or 10,000 fold.

#blogwell

Commodity | Agents| Community

#blogwell

Farmers
Insurance

Mass Early
Adoption Adopters

Agents
Best
Helping
Practices
Agents
#blogwell

Lessons Learned
• Don’t give up on using social media to generate revenues

• Do reach out to your stakeholders, especially out in the field

• Don’t be afraid of your own people, let them show you the way

• To achieve social media ROI, lead with people, not your logos

• Don’t get stuck on what the marketing department thinks

#blogwell

Mike Schmisek, CO
“I’ve never lost a customer that was
also a Fan of my Facebook Page.”

#blogwell

Ryon Harms
Director of Social Media
Farmers Insurance

@thesocialexec

SocialMedia.org
This video is from
Case Studies Learn more about past and
BlogWell
San Francisco
June 20, 2011
upcoming BlogWells
This presentation is from
socialmedia.org/blogwell

BlogWell socialmedia.org/blogwell
San Fracisco
March 27, 2012
socialmedia.org/blogwell

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