BlogWell is the only conference where social media executives from large companies come together to share their case studies, offer practical how-to advice, and answer your questions. To learn more about BlogWell, visit the event site: http://gaspedal.com/blogwell/ In his BlogWell Chicago case study presentation, "The Digital Orange Apron: The Impact of Social Media for The Home Depot," Nick Ayres shares how over the past three decades, The Home Depot has built its business around superior customer service and project know-how that has turned ordinary homeowners into DIY weekend warriors. Nick showed how the company uses social media to expand these tenets, and how social media is fundamentally changing the ways in which it engages with its customers and associates. Measuring ROI, managing teams, legal issues, B-to-B, working with agencies and creating great content are central themes at BlogWell. This is the best opportunity available for anyone looking to get started or improve their corporate social media efforts. Learn more at http://gaspedal.com/blogwell

1. How Big Companies Use Social Media January 22, 2009 | Chicago Nick Ayres The Home Depot The Digital Orange Apron: The Impact of Social Media for The Home Depot

2. The Digital Orange Apron The Impact of Social Media for The Home Depot Nick Ayres 01.22.09

3. Where Do You Shop? Today, it just depends.

4. Then… home improvement know-how world-class customer service

5. and Now March 2007 MSN article: 7,000+ comments Gift cards and store closings Olympic sponsorship Consumerist’s worst company in America

14. Questions? Examples from the presentation: Follow us on Twitter @TheHomeDepot Check out our how-to videos at youtube.com/homedepot Nick Ayres The Home Depot [email_address] Twitter: @nickjayres FriendFeed: nickjayres