BlogWell is the only conference where social media executives from large companies come together to share their case studies, offer practical how-to advice, and answer your questions. To learn more about BlogWell, visit the event site: http://gaspedal.com/blogwell/ In his BlogWell Chicago case study presentation, "Always Ready… and Online: How The U.S. Coast Guard Puts Social Media to Work," Commander Ron LaBrec shares an examination of how a military service and federal regulatory and law enforcement agency applies social media tools for not only the Coast Guard public affairs program, but for internal and external corporate communications. Commander LaBrec discusses positive results to date including the use of social media to provide public safety before and after Hurricanes Gustav and Ike, developing relationships with military bloggers, and the use of social media feedback to become a response and learning organization.

1. How Big Companies Use Social Media January 22, 2009 | Chicago Ron LaBrec, CDR U.S. Coast Guard Always Ready… and Online: How the U.S. Coast Guard Puts Social Media to Work

2. UNITED STATES COAST GUARD SOCIAL MEDIA Coast Guard Blog Efforts January 22, 2009 Cmdr. Ron LaBrec Director of Public Affairs

3. Not the Coast Guard

18. QUESTIONS?