In her BlogWell San Diego case study presentation, "TurboTax and Social Media," TurboTax's Social Media Marketing Manager, Christine Morrison, covered how they're applying the fundamentals of word of mouth marketing to social media. Christine shared how social media is helping them build a persuasion engine, how they're making user reviews more relevant, and how they're using Twitter for customer support. --- BlogWell is the only conference where social media executives from big brands come together to share their case studies, offer practical how-to advice, and answer your questions. To learn more about BlogWell, visit gaspedal.com/blogwell/ BlogWell is produced by GasPedal and the Social Media Business Council. Learn More: gaspedal.com and socialmedia.org

2. TurboTax in Social Media BlogWell Case Study

3. Who we are A leading provider of business and financial management solutions

4. Social is part of our DNA Intuit founder Scott Cook invented the ”follow me home”

5. Why do we do social? Social media allows us to create a persuasion engine to acquire new customers and keep the ones we’ve got

6. How are we engaging?

7. Using social to acquire new customers “Friendcasting” = 4x engagement rates and 30% higher conversion rates than banner advertising

8. Using social to acquire new customers

9. Using social to acquire new customers

10. Using Social to retain customers Super Users make it scalable: our top contributor answered 50K questions. 5MM people have viewed his content.

11. Using Social to retain customers

12. Using Social to retain customers