In his Brands-Only Summit presentation, Microsoft's Social Media Manager, Rob Wolf, shares how they use creative brand storytelling to cut through the social noise to achieve business objectives. He explains their brand journalism strategy from deciding on a clear agenda and finding the right storytellers, to building anticipation and sharing the message via social.

1. Storytelling at Microsoft
ROB WOLF
MICROSOFT
SOCIALMEDIA.ORG/SUMMIT2013ORLANDODECEMBER 9–11, 2013

10. Family of
devices
Work and
play
Inventing
the future
Corporate
citizen
Unlocking
potential
Great place
to work
Long form stories
Behind the scenes
Contests
Product reveal
Make a list
Special Offers
People profile
Celebrity tie-in
Build anticipation
Feature demo
What do we want people to believe?

16. Family of
devices
Work and
play
Inventing
the future
Corporate
citizen
Unlocking
potential
Great place
to work
Long form stories
Behind the scenes
Contests
Product reveal
Positive Press
Special Offers
People profile
Celebrity tie-in
Build anticipation
Feature demo
What do we want people to believe?

19. Deep dive: 88 Acres

21. 150k page views in first 48 hrs
350k to date
50% of viewers > 5 minutes
10% of viewers > 1 hour
Top story on Techmeme
And most importantly…
business!
88 Acres: #NailedIt!

22. robwolf@microsoft.com

24. SOCIALMEDIA.ORG/SUMMIT2013ORLANDO
Learn more about past and
upcoming events
DECEMBER 9–11, 2013
SOCIALMEDIA.ORG/EVENTS