BlogWell Chicago Social Media Case Study: FedEx, presented by Renee Horne
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In her BlogWell Chicago presentation, FedEx‘s Director of Digital & Social Media Engagement, Renee Horne, discusses how they're making social media work for business, culture, and reputation. Renee shares four case studies that covers how they're using video content to engage customers and shareholders, how they're connecting with small business owners, how they handle a social media crisis, and more. Watch the video of this presentation here: https://vimeo.com/47487427
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BlogWell Chicago Social Media Case Study: FedEx, presented by Renee Horne
- 1. SocialMedia.org Video Case Studies SocialMedia.org This video is from Case Studies BlogWell San Francisco June 20, 2011 This presentation is from socialmedia.org/blogwell BlogWell Renee Horne Chicago July 18, 2012 Making Social Work at FedEx socialmedia.org/blogwell
- 2. Making Social Work at FedEx Presented by Renée Horne Director, Digital & Social Media Engagement Find me on Twitter: @RLHorne Hashtag: #FedEx
- 3. Today’s Objectives • Share FedEx Approach • Share Case Studies • Q&A
- 4. Social Business “Center of Excellence” Conversation Tools and VOC, Platform Technologies Knowledge Governance Measurement Management (Content) (Channels) and Analysis
- 5. Social Business as a Practice • Building the foundation or ‘Social Courage’ Guidelines, training and education, benchmarks and shared best practices Voice of Customer, Measurement & Analysis and engagement protocols • Engaging the marketplace through digital storytelling Activating a network of digital channels enabling access to key audiences Delivering multimedia content and programs that engages and influences • Engaging the workplace using social technologies Evolving internal communication channels to be more relevant Enabling work to be done in new ways
- 7. Digital & Social Media Playbook • Clear strategy and policies for each channel • Detailed guidance on content planning, creation and distribution • Eases use, eliminates ambiguities, mitigates risks and optimizes results.
- 8. Full Scale eLearning Certification Curriculum Foundation Fundamentals Fusing into practices Focusing for success Social media: Twitter 101 Social media for crisis Incorporating social changing how we communications insights into program work, buy, believe planning change Business Facebook 101 Executive How FedEx is communication : 3 communications in a transforming customer fundamental skills social world service Understanding FedEx Writing for blogs Trends and emerging Measuring social employee social best practices: CSR & media programs and media guidelines Social Media campaigns 10 guiding principles Video in social age 10 Steps for Planning A Emerging trends in of social media social media campaign social media tools and engagement technologies Managing a successful online community
- 9. Engaging the Workplace Case Study: I am FedEx
- 11. Engaging the Workplace Case Study: Evolving the Corporate Intranet An innovative way for FedEx employees to work, collaborate and communicate.
- 12. Engaging The Marketplace: FedEx Footprint
- 13. Case Study: Start the Shift – Video: Unique, Engaging, Storytelling Content FedEx Blog FedEx Twitter FedEx Facebook Thought Leader Engagement
- 14. Case Study: Enchanted Forest
- 15. Case Study: FedEx Panda Express
- 16. Case Study: FedEx Panda Express
- 17. Case Study: Small Business Saturday
- 18. Case Study: Small Business Saturday
- 19. Case Study: Virtual Roundtable Disaster Preparedness for Small Business
- 20. Case Study: Holiday Package Incident
- 21. Case Study: Holiday Package Incident “THIS is how you handle a corporate crisis.” - Charlie White Senior Editor, Mashable
- 22. Case Study: Holiday Package Incident Lessons Learned • Plan • Listen • Own It • Respond ◦ Speed ◦ Transparency
- 23. Case Study: Investor Relations on Stock Twits
- 24. Q&A Renée Horne Director, Digital & Social Media Engagement Find me on Twitter: @RLHorne Hashtag: #FedEx
- 25. SocialMedia.org This video is from Case Studies Learn more about past and BlogWell San Francisco June 20, 2011 upcoming BlogWells This presentation is from socialmedia.org/blogwell BlogWell socialmedia.org/blogwell Chicago July 18, 2012 socialmedia.org/blogwell