BlogWell Chicago Social Media Case Study: Reebok, presented by Tyler Bahl and Angela Scibelli

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In their BlogWell Chicago presentation, Reebok's Brand Engagement & Media Manager, Tyler Bahl, and Brand Engagement Coordinator, Angela Scibelli, share how they consolidated their platforms and got fit for social. Tyler and Angela talk about all that they did to round up over 350 social media accounts related to their brand and restructure them to be managed globally and supported locally. Watch the video of the presentation here: https://vimeo.com/49833164

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SocialMedia.org
Video Case Studies

SocialMedia.org
This video is from
Case Studies
BlogWell
San Francisco
June 20, 2011
This presentation is from
socialmedia.org/blogwell
Tyler Bahl &
BlogWell Angela Scibelli
Chicago
July 18, 2012
Consolidation is Key for Social
socialmedia.org/blogwell Media Fitness

Learn how
consolidated their
platforms and
got ﬁt for social.

“In truth, this was probably
an experiment from
Reebok’s marketing ﬁrm
that will disappear in a few
months.” - Mashable.com, 2007

Don’t just listen,
be part of the
conversation.

Increase social
CRM and
engagement
organically.

Consolidate views by having global
campaign videos.

Create one global channel for all
videos to live.

Request markets refrain from
media spend due to lack of geo-
targeting.

Focus on two global accounts.

zig
techvideo
classics
swizz
reesha.re/ ﬂex
kids
lewis
jwall

Our fans, followers, and view counts
increased.

We are able to see
which markets have
the resources for
social, and which
need a hand.

SocialMedia.org
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BlogWell
San Francisco
June 20, 2011
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BlogWell socialmedia.org/blogwell
Chicago
July 18, 2012
socialmedia.org/blogwell

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