Last week Facebook celebrated its annual F8 Conference, a gathering bringing together developers, digital marketing professionals and technology aficionados to learn and discuss what’s buzzing in the world of tech. Check the webinar for all the insights and brand implications.

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W E B I N A R S E R I E S

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5. AI through camera
VR where you want to be
Connecting the enterprise today

6. The Camera Effects Platform provides an
opportunity for artists, developers, and
makers to create and publish effects for the
Facebook Camera. Key AI tools launching are
AR Studio and the new Facebook Camera
• Frame Studio: a web editor allowing
users to create simple frame overlays for
profile pictures or in the Facebook
Camera
• AR Studio: a desktop editor enabling
users to create interactive masks and
experiences for Live broadcasts
Key areas are:
Information
Digital Objects
Enhancements
AI through
camera
WHAT IT IS

7. Due to both Facebook Camera and the
Camera Effects Platform being in their
early stages of development, Facebook
has not yet optimized the products for
businesses. However, their goal is to
consider paid ways for businesses to
participate.
Nevertheless, Facebook invites
businesses to use both platforms for
experimentation. For example, a cookie
shop could create a frame with cookies
for their patrons to use, while they visit
the shop; or an apple orchard could
brand their limited fall festival with a
frame (Example A).
https://developers.facebook.com/produ
cts/camera-effects/overview/
AI through
camera
EXAMPLE A
WHAT THIS MEANS FOR BUSINESSES

8. Facebook Spaces allows users to hangout
with Facebook friends and share experiences
through a virtual environment. The platform,
launching in Early Access for Oculus Rift,
enables virtual travel, selfies, and social
interactions in an incredibly fun and creative
manner. This early access will enable the
Oculus Rift community with first-hand access
to Facebook Spaces.
VR where you
want to be
WHAT IT IS

11. Similar to the new Facebook Camera and
Camera Effects Platform, Facebook has yet to
launch an official application for businesses.
However, if brands have produced 360
content, people will have access to bring
those videos/photos into their Spaces
environment.
https://www.oculus.com/experiences/rift/103
6793313023466/
VR where you
want to be
Professional athletic organizations, such as the NBA,
have already begun experimenting with VR live.
There is now a massive opportunity for businesses
to experiment with this initial launch of Facebook
Spaces with Oculus Rift.
WHAT THIS MEANS FOR BUSINESSES

12. Facebook Workplace has been live, in beta,
for a little over a year now; at F8 2017,
Facebook announced brand new
integrations and partnerships to further
develop the platform into a robust,
enterprise-ready collaboration platform to
connect your company and partners.
Connecting the
enterprise today
WHAT IT IS

13. Businesses can increase their day-to-day productivity with
Workplace and now, more than ever. The new updates
brings in leading integrations such as Microsoft, Box, G
Suite, Quip, and Salesforce. Workplace users will also be
able to build bots to further their customer engagement
within the digital space.
https://www.facebook.com/workplace
Connecting the
enterprise today
WHAT THIS MEANS FOR BUSINESSES

14. Questions?