Influencing our New Reality

•

2 recomendaciones•2,184 vistas

In a time when consumers have been confined to their homes and social contact has been limited, influence has been pulling to the forefront of our increasingly virtual reality. But now that we are beginning the slow transition out of lockdown, how should brands be preparing to future-proof their influence for a post-COVID-19 world?

Marketing

ConversationsThatMatter:
InfluencingOurNewreality
INFLUENCE IN A POST COVID-19 WORLD

Tell us
where you
are dialing in
from!
What’s the weather
like in your city?

Do you want
this deck?
Global Ogilvy Website
https://www.ogilvy.com/ideas

THE
PANELISTS
IMOGEN COLES
INFLUENCE
PROGRAMME
DIRECTOR, OGILVY UK
STEFAN BISOUX
INFLUENCE PRACTICE
LEAD, SOCIAL.LAB
BELGIUM
RAHUL TITUS
HEAD OF INFLUENCE,
OGILVY UK
LUIS SAL
ITALIAN CREATOR
@LUIS_SAL

Influencingour
New Reality
INFLUENCE IN A POST COVID-19 WORLD

01
02
03
04
05
06
07
Embrace and Pivot
Hyperlocal Influence
Virtual Experiences
Social Commerce
Influencer Led Production
Employees as Influencers
Increased Influencer Vetting
Key Trends

Embracethisnew
realityandpivot
Consumers are now looking for inspirational,
escapist content. They want to see material that will
help them cope in their new reality – not give them
something unattainable to strive for..

HyperlocalInfluence
helpsbrandsfocustheir
influencerstrategy
Local influencers promoting hyper local messaging will help
brands deliver complex messaging as lockdown restrictions
get lifted helping drive efficiency across influencer plans.

Influencerenabled
virtualexperiences
willgrowexponentially
With a diminished cultural calendar over the summer,
influencer enabled virtual experiences will help fill this void.
From branded virtual spaces to live cooking classes,
influencers will help drive this charge.

Theriseandriseof
SocialCommerce
There is a paradigm shift from the one-dimensional
influencer campaigns we have seen in the past. Vanity
metrics have been replaced with business outcomes that
drives sales and conversion.

InfluenceeComm
Influencers contribute to the decision
process and even spark the last click.
Platforms are increasingly empowering
this with influencer shopping features and
check-out possibilities
Several initiatives and new formats were
brought to life in order to maximise the
role of influencers
CREATE A FUNNEL-BASED STRATEGY
LEADING TO ECOMMERCE

InfluenceeCommtactics
Social Media
in-app
Solutions
Influencer
e-comm
Apps
Affiliate
Program
IGC
amplification

Influencerledproduction
goesmainstream
Influencers can fill the content void that has resulted from a
lack of access to studios, film crews, production teams, et
al. Stretch the creative capabilities of influencers and
embrace what they can bring as content creators.

Más contenido relacionado

La actualidad más candente

You can now download the presentation directly from Slideshare. Here are 17 of the best free online tools for Digital Strategists to help cultivate killer insights on consumers, competitors and the industry. In this toolbox we you will find how to use each tool with an example insight drawn for the client, as well as each of their benefits and limitations. The tools helps to conduct Consumer Research, Category Research, Discourse Analysis and Environmental analysis.

Digital Strategy Toolbox

Julian Cole

60 Min Brand Strategist NEW

Idris Mootee

How to write a killer agency creative brief

David Bell

The big ideaL: Ogilvy's framework for giving brands a purpose

Ogilvy

Consumers insights

Mitya Voskresensky

Twitter list of the 50 Planners - https://twitter.com/emma_hines/top-50-planners/members thanks @emma_hines and @E_for_M 50 planners to watch in 2014 was picked by The Planning Salon.The list is a mix of the top planning talent from across the globe as well as the next generation of planners. The list has diverse mix of planners from big markets like London and New York to emerging markets like Athens and Cape Town. The Planning Salon is a platform for all planners around the world to meet and learn from our industry's greatest minds. It was started in 2013 to showcase some of the biggest stars of the industry, guests such as Gareth Kay, Rob Campbell and Heather LeFevre. Check out the interviews here; http://theplanningsalon.com/

50 planners to watch in 2014 - The Planning Salon

Julian Cole

Martin Weigel- How to (not) FAIL

Ivan Chernopyatko

For more strategy resources sign up to Planning Dirty at https://www.planningdirty.com/newsletter A common problem for planners moving markets is understanding the best agencies to work for. With a great list of international planners in the Planning Dirty newsletter group I thought I would ask the planners who they thought was the best agency to work for. I compiled the first 10 agencies for the shortlist by analyzing the planning (IPA, Effies, Jay Chiats) and creative awards (Gunn Report) from the last three year looking at the agencies that consistently perform well. I am making a shortlist of 20, so would love to get recommendations on agencies that you think should make the list. Next week on the newsletter through an anonymous vote, I’ll put out the poll and report back the results. Sign up to the Planning Dirty newsletter to vote and get the best planning tools and resources fortnightly. bit.ly/PlanningDirty

Top 10 Planning Departments in Advertising Shortlist

Julian Cole

Creative Business Ideas: 10 Years of Euro RSCG Breakthrough Thinking

EuroRSCGMoscow

Tbwa speech

Peterson Tran

Strategic Planning & the Importance of Consumer insights

Karen Saba

What's Next: Trends for 2020

Ogilvy Consulting

Social Media Trends 2023 - MarketingTrips.pdf

MarketingTrips

Lovemarks Presentation - Brand Pioneers April 9 2013

Panelteam

Steal This Idea: Brand Messaging

Liquid Agency

FAN OUT: Netflix Digital Strategy

Patrick Meehan

Tbwa Presentation

dorrit

What's Next: Authenticity - The Struggle is Real

Ogilvy Consulting

With global economic slowdown looming, research shows many organisations are turning to mergers and acquisitions to achieve growth. Consequently, this creates a crucial inflection point for business and brand. It is one of those rare moments where brand rises to the top of the Executive agenda. The stakes are high, and failure to understand the role of brand in M&A is the most common reason for collapse. Through real-life case studies, in this session we will share a unique approach from Ogilvy Consulting that answers the critical brand and naming questions, and how our approach can impact the long-term ability for an organisation to achieve its objectives.

Using Brand to Drive M&A Value

Ogilvy Consulting

The 2015/2016 Strategist Survey Report

Heather LeFevre

La actualidad más candente (20)

Digital Strategy Toolbox

60 Min Brand Strategist NEW

How to write a killer agency creative brief

The big ideaL: Ogilvy's framework for giving brands a purpose

Consumers insights

50 planners to watch in 2014 - The Planning Salon

Martin Weigel- How to (not) FAIL

Top 10 Planning Departments in Advertising Shortlist

Creative Business Ideas: 10 Years of Euro RSCG Breakthrough Thinking

Tbwa speech

Strategic Planning & the Importance of Consumer insights

What's Next: Trends for 2020

Social Media Trends 2023 - MarketingTrips.pdf

Lovemarks Presentation - Brand Pioneers April 9 2013

Steal This Idea: Brand Messaging

FAN OUT: Netflix Digital Strategy

Tbwa Presentation

What's Next: Authenticity - The Struggle is Real

Using Brand to Drive M&A Value

The 2015/2016 Strategist Survey Report

Similar a Influencing our New Reality

Whats next social media trends 2020 final

Mr Nyak

Despite the debates around privacy, disinformation and influencer authenticity; social media continues to fuel our digital lives. The biggest change is how. With ever evolving platforms, trends, and even content types, social is growing increasingly complex and discerning fact from fiction is becoming progressively more difficult. What will be the biggest trends for marketers in 2020? Chris Walts, Social Strategy Lead at Ogilvy UK, and Kanika Bali, Social Strategist at Ogilvy Hong Kong share their insights.

What's Next: Social Media Trends 2020

Ogilvy Consulting

Social Media Trends 2020

Miguel López Zuleta

Whats next social media trends 2020 final

Mr Nyak

The Next Big Thing In Social Media Is Happening Offline -

Social Media Week

2015 Marketing Trends

GSW

WAVEMAKER AT DMEXCO18 RECAP

Wavemaker GmbH

Buildingyournarrative entrepreneurship101-160204175927

Otman BEN MALK

In this session of Entrepreneurship 101, we define the field of marketing and communications, covering the basics of advertising, branding, public relations and social media. We explore the idea of traction, and provide an overview of the 19 different channels and activities that have the potential to move the needle for your business. Key topics covered: Brand identity, traction, PR and social media.

Building your narrative - Entrepreneurship 101

MaRS Discovery District

How to be social media savvy for a beauty launch

Sean Singleton

Digital marketing - Fad or Necessity?

TSD Corporation Limited

Social Media Marketing and Influencer Marketing are a few buzzwords that have taken the marketing world by storm in recent years. It has increasingly become one of the most popular trends in marketing. In fact, influencer marketing is already worth as much as $8 billion, and is steadily on track to gain an additional $7 billion by 2022, making it a $15 billion industry according to a study by Business Insider. As more companies begin to understand and see the potential for success with influencer marketing, we are seeing a shift away from traditional marketing strategies such as radio, print, and T.V. ads. Eighty percent of companies that have already implemented an influencer marketing program say it performs as good as - if not better than - other marketing channels (Media Kix). Ready to dive more into the world of influencer marketing? This guide teaches the basics of influencer marketing and will help you establish a social media influencer marketing program of your own.

Instagram Influencer Marketing Guide.pdf

anandjob26

Argyle CMO Summit, Boston 2015

Mathew Sweezey

Managing The Future Expectations Of The Hyper-Connected Consumer

Miel Van Opstal

Manscaping, tattoos and identity theft

Gravity Thinking

The current state of the social media management ecosystem - Benchmark by EBG...

EBG

Echo credentials-110816

Vy Mai

Online + Offline = Bottom Line | Conor Lynch - Connector360

Enterprise Ireland

Social Media: Hype, Hell or Hope

Rick Mans

There is something that really pisses me off. We are almost in 2015 and most people still market like ‘Mad Men’ (i.e. billboards, mails, tv,...). Many of these are collapsing in terms of getting the attention of the user. Here is an overview of the new form of advertising based on the new trends influencing today's customers purchasing habits and a how to use Pictawall as a great tool to increase engagement and conversion.

The New Advertising: From Display To Engagement To Conversion.

Thomas Paris

Similar a Influencing our New Reality (20)

Whats next social media trends 2020 final

What's Next: Social Media Trends 2020

Social Media Trends 2020

Whats next social media trends 2020 final

The Next Big Thing In Social Media Is Happening Offline -

2015 Marketing Trends

WAVEMAKER AT DMEXCO18 RECAP

Buildingyournarrative entrepreneurship101-160204175927

Building your narrative - Entrepreneurship 101

How to be social media savvy for a beauty launch

Digital marketing - Fad or Necessity?

Instagram Influencer Marketing Guide.pdf

Argyle CMO Summit, Boston 2015

Managing The Future Expectations Of The Hyper-Connected Consumer

Manscaping, tattoos and identity theft

The current state of the social media management ecosystem - Benchmark by EBG...

Echo credentials-110816

Online + Offline = Bottom Line | Conor Lynch - Connector360

Social Media: Hype, Hell or Hope

The New Advertising: From Display To Engagement To Conversion.

Más de Ogilvy Consulting

Marketplaces are one of the main online shopping destinations for consumers. Now present in all regions of the world, marketplaces have fundamentally changed the commerce landscape, the way we shop, and how businesses go to market with their products and services. And although marketplaces are based on the same concept of first- and third-party selling, they are vastly different from each other. But how do brands accelerate growth? And what are the requirements for success

How to Win in Marketplaces

Ogilvy Consulting

The Covid-19 pandemic is now just one of several crises to which we are all adapting. While the world is in various stages of reopening after the first Covid-19 wave, there is no consensus on what the next wave will look like or the severity of its impact. Many were quick to declare that our behaviours and attitudes had been fundamentally and forever shifted by the pandemic and the resulting lockdown. But what has really changed, and what changes will be sustained? How do brands and businesses plan for this uncertain future? In Conversations That Matter—The Return To Growth in Turbulent Times, our speakers will discuss the challenges to returning to growth facing brands around the world.

The Return to Growth in Turbulent Times

Ogilvy Consulting

Every year, Ogilvy Consulting's Behavioural Science Practice hosts Nudgestock — the world’s largest festival of creativity and behavioural science. Ordinarily, this event is held on the British Seaside (a cunning strategy to help people focus on the day) with approximately 400 in attendance. However this year, as a result of Covid-19, we tried something different...and the results were astonishing.

Nudgestock 2020 – Necessity is the Mother of Reinvention

Ogilvy Consulting

Brands have long considered the value and prospects of selling directly to consumers. In some instances, marketplaces tampered with those considerations providing quick and efficient ways to reach consumers and sell products with a lower level of effort and barriers to entry. While serving a need to some, marketplaces present their own set of challenges that can be solved by going direct leading companies to either diversify their current channel mix by launching their own DTC or shift their strategy to just DTC which has been supercharged by COVID-19.

What's Next: How brands can capture value, mindset and experiences on their o...

Ogilvy Consulting

What's Next: Celebrating Eid in a time of isolation

Ogilvy Consulting

Fast growth, diversification, turbulent times and beyond… when an organisation is at a turning point, its corporate culture is often harmed. This webinar helps leaders and companies to accompany their transformation and make their corporate culture a change accelerator, instead of an obstacle. Starting with anthropological principles and ending with a bespoke method, the session considers inspiring cases of powerful corporate cultures that bring to life business strategy in the Covid context and beyond - to continue exciting and retaining talent!

What's Next: Unlocking a powerful corporate culture in turbulent times and be...

Ogilvy Consulting

What's Next: Now, Next & Beyond - Preparing people to return to the workplace

Ogilvy Consulting

What's Next: Rapidly adjusting your customer experience strategy for the "new...

Ogilvy Consulting

Never before has technology been such an enabler for people and teams as it has since the COVID-19 crisis. While remote working is not new for many organisations, the extent and time is, which businesses are anticipating workforces to be completely virtual. How people engage virtually with each other sits at the heart of business recovery and future business continuity planning. What you might not know is that at Ogilvy we have a specialist practice dedicated to employee engagement, experience and supporting businesses to get the most out of their people, systems and processes. In this week's webinar, our team draw on their experience delivering programmes through business crisis (shut down and restart), and offer support in how to navigate shocks, high impact events and business change in a sure-footed manner.

What's Next: Using technology to engage employees & build businesses

Ogilvy Consulting

The COVID-19 crisis is rapidly changing how individuals are managing their health and well-being, approaching life with more gratitude and resilience. Digital health solutions adoption is booming as are some wellness sectors, and will contribute to the emergence of new healthcare models faster than expected. In this webinar, learn how it will become essential for any healthcare provider to propose compassionate and empathetic care experiences to their clients, leveraging wellness to stay relevant in these turbulent times. Join us to understand some quick wins and envision your post-crisis healthcare shift.

What's Next: Health & Wellness - Disruption & Adapting for the Rebound

Ogilvy Consulting

What's Next: Using technology to engage employees and build businesses

Ogilvy Consulting

We are currently in the midst of the most disruptive global crisis seen in decades. There is little doubt that the aftermath of COVID-19 will have life-changing impact on societies, political systems and economies. And it will likely be the single-most important catalyst in modern history for changing consumer behaviour and attitudes. This is a defining moment for Brands, and how they react – what they do – will not only impact short-term survival, but more important, the long-term brand health that is critical to future growth. Our speakers will draw on prior experiences with SARS, the 2008 financial crisis and the current realities in Asia, Europe and the US. In this week’s webinar they will discuss what your brand should be thinking about and how to plot a course through this world-redefining period.

What's Next: Steering Brands through COVID-19

Ogilvy Consulting

Between homes and offices most of us spend large amounts of time commuting but a growing awareness of transportation’s ecological impact has triggered a shift towards public and shared transport. Automobiles continue to play a significant role in society, but one that is changing. The entire automotive industry is witnessing massive disruption throughout the value chain. Digital technology in particular is proving the lever that is shifting the gears of transformation and driving ever more innovative customer experiences. In this session we will understand the major trends driving the automotive industry and how creating and being a part of a pivotal ecosystem experience, is critical for shared success.

What's Next: The Next Frontier in Automotive Industry

Ogilvy Consulting

Social is the most important contributor to e-commerce and a social commerce strategy should definitely be more than paid ads on social. Social, Messaging and E-Commerce platforms are all evolving to connect more deeply social interactions to commerce. Looking through the super rich Asia landscape what are all the different types of Social Commerce? How brands can develop, evolve their approach and capitalise on the real value of social.

What's Next: Social Commerce - from transaction to truly social

Ogilvy Consulting

We live in a content-driven world and a fast-changing one at that. The explosion of consumer options from traditional TV and film to OTT, podcasting and web streaming has changed the landscape for advertisers. How do brands find their way in this new fragmented marketplace? Join Ogilvy’s Mike McFadden (EVP Digital Transformation) and Rob Davis (Head of Digital, USA) for an in-depth conversation about brand advertising in the fast-growing streaming content space. Scheduled guests include industry leaders Gayle Troberman (CCO, iHeartMedia), Evan Shapriro (President, National Lampoon), Chris Stefanyk (Head of Partnerships, Wattpad) and Joshua Sinel (Co-Founder/President, Storybooth).

What's Next: The Role of Brands in the Booming Original Content Business

Ogilvy Consulting

In the ever-changing and shifting world of expectations, disruption, and experience; brands are having to face the real challenge of transforming and evolving in an existential crisis against the possibility of becoming inconsequential. In this week’s webinar, we’ll talk about one of the most personal and public transformations in the industry with our very own Ogilvy UK CEO Michael Frohlich. Michael will talk about the dos and don’ts he learned along the way when transforming a company, but also his observations, on the opportunities and challenges he encountered along the way.

What's Next: Michael Frohlich talks to us about the woes from a CEO during a ...

Ogilvy Consulting

Today’s consumer is raising their voice on social platforms and testing the limits of individual influence. They are empowered and enabled, and on a mission to matter. They’re no longer just complaining – they’re flexing social muscle to force brands to change. Whether an individual is campaigning for a cause, or on a quest for influence, or joining a rage-in on social media they can cause irreparable damage to a brand. We are in a brutal cultural moment when the good, bad and ugly are indistinguishable to a call-out culture that can seem to care very little for the ‘why’ behind the ‘what’. Whether a brand has made an honest mistake or taken an ill-judged decision, social media enables and amplifies cycles of cruelty. To survive in the call-out culture world, brands need to think differently about how they react when they’re put under the spotlight, and how to make their brands less likely to be called out in the first place.

What's Next: Food Hacktivist

Ogilvy Consulting

Programmatic is a revolution, not just in media buying, but for all of digital marketing and increasingly for traditional channels, like TV, radio and Out-of-Home. Through automation, efficiencies and unprecedented visibility, marketers can do breakthrough programmatic targeting, content optimisation and personalisation that transforms roles, data collection, tech stacks and performance results for any sized business. This webinar will cover the “why, what and how” of the ways in which programmatic marketing can be essential to delivering outstanding marketing performance.

What's Next: Programmatic Marketing

Ogilvy Consulting

Ogilvy Consulting’s “The Annual” is the power of behavioural science applied, showcasing 10 projects worked on over the last year with a particular focus on interventions for brands, charities, non-profits and local governments supporting social outcomes to drive “good”. Presented by the Behavioural Science Practice within Ogilvy Consulting London, you will discover the insight behind the interventions and how the power of behavioural science and creativity can be used to overcome the stickiest of challenges.

What's Next: The Annual

Ogilvy Consulting

What's Next: Corporate Culture

Ogilvy Consulting

Más de Ogilvy Consulting (20)

How to Win in Marketplaces

The Return to Growth in Turbulent Times

Nudgestock 2020 – Necessity is the Mother of Reinvention

What's Next: How brands can capture value, mindset and experiences on their o...

What's Next: Celebrating Eid in a time of isolation

What's Next: Unlocking a powerful corporate culture in turbulent times and be...

What's Next: Now, Next & Beyond - Preparing people to return to the workplace

What's Next: Rapidly adjusting your customer experience strategy for the "new...

What's Next: Using technology to engage employees & build businesses

What's Next: Health & Wellness - Disruption & Adapting for the Rebound

What's Next: Using technology to engage employees and build businesses

What's Next: Steering Brands through COVID-19

What's Next: The Next Frontier in Automotive Industry

What's Next: Social Commerce - from transaction to truly social

What's Next: The Role of Brands in the Booming Original Content Business

What's Next: Michael Frohlich talks to us about the woes from a CEO during a ...

What's Next: Food Hacktivist

What's Next: Programmatic Marketing

What's Next: The Annual

What's Next: Corporate Culture

Último

Alpha Media March 2024 Buyers Guide.pptx

Dave McCallum

4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN

Cara Menggugurkan Kandungan 087776558899

In her talk, Natalia will introduce the absolute essentials of the International SEO Strategy, Process and Execution. Through the 5 essential International SEO tools we will also learn about the international SEO mindset, which is no less important than the toolset itself. From troubleshooting, data analysis, rank tracking and improvement implementation, we will cover the must-haves between the tools, that at the same time, don't break the bank. Without going too far away from Google, we will touch base on tools that are also relevant to Baidu and Yandex SEO tasks. Never done any International SEO before? Perfect! This talk will equip you with actionable steps to go and try the international SEO approach yourself, for the very first time! A seasoned SEO expert who has done International in the past? Make sure your tools and approaches are up to date. As with any SEO area, International SEO is never boring.

Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15

SearchNorwich

Elevating Your Digital Presence by Evitha.pdf

evithatojoparel

This presentation examines digital marketing services in Noida, providing practical strategies to grow your business online. This includes SEO optimization to improve search engine visibility, social media marketing to engage audiences on platforms like Facebook, Instagram, LinkedIn, and PPC advertising to drive traffic and conversions Content marketing crafts high-quality content to attract organic traffic and establishes thought leadership. Manages analytics and optimization metrics and prepares strategies for continuous improvement. These strategies help you increase your digital presence and attract more customers in the competitive Noida market.

Welcome to DataMetricks Consulting (1).pptx

datametricks

What is Google Search Console and What is it provide?

riteshhsociall

Best 5 Graphics Designing Course In Chandigarh

hamitthakurdma01

(Vivek)Call Us, 8448380779,Call girls in Delhi NCr – We Offer best in class call girls. escort Service At Affordable Price At low Rate with Space Night 8000 We Are One Of The Oldest Escort and Call girls Agencies in Delhi. You Will Find That Our Female Escorts Are Full Of Fun, Sexy And They Would Love Enjoy Your Company. We Have A Fantastic Selection Of Escort Ladies Available For In-Calls As Well As Out-Calls. Our Escorts Are Not Only Beautiful But All Have Great Personalities Making Them The Perfect Companion For Any Occasion. In-Call:- You Can Come At Our Place in Delhi Our place Which Is Very Clean Hygienic 100% safe Accommodation. Out-Call:- You have To Come Pick The Girl From My Place We Are Also Provide Door Step Services (Delhi Ncr, Noida, Gurgaon, Faridabad, Ghaziabad Note:- Pic Collectors Time Passers Bargainers Stay Away As We Respect The Value For Your Money Time And Expect The Same From You Hygienic:- Full Ac room And Clean Rooms Available In Hotel 24 * 7 Hourly In Delhi NCR More Details, With WhatsApp Number, +91-8448380779

Busty Desi⚡Call Girls in Sector 135 Noida Escorts >༒8448380779 Escort Service

Delhi Call girls

W.H.Bender Quote 61 -Influential restaurant and food service industry network...

William (Bill) H. Bender, FCSI

Social Media Marketing Portfolio - Maharsh Benday

MaharshBenday

In 2024, voice SEO will dominate as users interact hands-free, emphasizing long-tail keywords and natural language. Mobile optimization remains crucial for Google's mobile-first indexing, ensuring seamless experiences. Video SEO gains prominence by captivating audiences and boosting engagement. These are some of the SEO trends you have to be updated with because Google in its constant effort to tackle spam is focusing on quality content. Read more at: https://banyanbrain.com/seo-trends/

Major SEO Trends in 2024 - Banyanbrain Digital

Banyanbrain

Martal Group - B2B Lead Gen Agency - Onboarding Overview

Martal Group

Email marketing is a low-cost and effective marketing strategy. It is an excellent way to generate leads, convert visitors to customers, and build engagement. However, you could miss many opportunities to turn profits without exploring the best email marketing practices. Whether you’re a beginner, intermediate, or expert email marketer, everyone wants the same – a high open and click-through rate. We want to see subscribers engaging with our email campaigns, open, and take action on the CTA. https://cybernaira.com/email-marketing-best-practices/

10 Email Marketing Best Practices to Increase Engagements, CTR, And ROI

Shamsudeen Adeshokan

TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdf

Social Samosa

personal branding kit for music business

brjohnson6

Making small changes to your website's text for A/B tests often disappoints. Moreover, catering to diverse audiences presents its own set of hurdles. With AI capabilities like GPTs, you can tackle this challenge head-on. However, GPTs come with a blank canvas - it's up to you to define their style. In this enlightening session, Brian Massey, Managing Partner at Conversion Sciences, will unveil the secrets to crafting precise, testable, and compelling copy that speaks directly to your site's diverse prospects. Learn how to put these strategies to the test on your homepage, landing pages, or eCommerce product pages for maximum impact.

The Science of Landing Page Messaging.pdf

VWO

PR Wires is a leading press release distribution service that helps businesses get their news seen by the right audiences. They offer targeted distribution to journalists, bloggers, and online influencers, along with media monitoring and marketing tools to maximize reach and impact. Whether you're a local company or a global brand, PR Wires can help you tell your story and achieve your communication goals. Get in Touch Website — https://www.prwires.com/ Mobile — +91 9212306116 Whatsapp — https://call.whatsapp.com/voice/TpyiT7anImIcb2z1jgzstc Skype — shalabh.mishra Telegram — shalabhmishra Email — shalabh.web@gmail.com

Press Release Distribution Evolving with Digital Trends.pdf

PR Wires

Micro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdf

Piyush Kumar

Instant digital issuance (IDI) creates a pre-activated digital version of a new or reissued card before physical card delivery. These digital cards, available for immediate use in a digital wallet for online shopping, are highly popular with consumers, especially younger, tech-savvy cardholders. The right customer communications for Instant Digital Issuance (IDI) can boost engagement and spend. Our card marketing experts have assembled an IDI overview with definitions and best practices for the critical first touch, including examples from Chase, SoFi, Venmo, Affirm, Bank of America and Chime.

Instant Digital Issuance: An Overview With Critical First Touch Best Practices

Media Logic

Enhancing Business Visibility PR Firms in San Francisco

sanfranciscoprfirms

Influencing our New Reality

1. ConversationsThatMatter: InfluencingOurNewreality INFLUENCE IN A POST COVID-19 WORLD

2. Tell us where you are dialing in from! What’s the weather like in your city?

3. Do you want this deck? Global Ogilvy Website https://www.ogilvy.com/ideas

4. THE PANELISTS IMOGEN COLES INFLUENCE PROGRAMME DIRECTOR, OGILVY UK STEFAN BISOUX INFLUENCE PRACTICE LEAD, SOCIAL.LAB BELGIUM RAHUL TITUS HEAD OF INFLUENCE, OGILVY UK LUIS SAL ITALIAN CREATOR @LUIS_SAL

5. WHITEPAPER AVAILABLE TO DOWNLOAD NOW

6. Influencingour New Reality INFLUENCE IN A POST COVID-19 WORLD

7. 01 02 03 04 05 06 07 Embrace and Pivot Hyperlocal Influence Virtual Experiences Social Commerce Influencer Led Production Employees as Influencers Increased Influencer Vetting Key Trends

8. Embracethisnew realityandpivot Consumers are now looking for inspirational, escapist content. They want to see material that will help them cope in their new reality – not give them something unattainable to strive for..

9. QUARAFINEIGCONTENTSERIES

10. HyperlocalInfluence helpsbrandsfocustheir influencerstrategy Local influencers promoting hyper local messaging will help brands deliver complex messaging as lockdown restrictions get lifted helping drive efficiency across influencer plans.

11. XDELIVEROOPARTNERSHIP

12. Influencerenabled virtualexperiences willgrowexponentially With a diminished cultural calendar over the summer, influencer enabled virtual experiences will help fill this void. From branded virtual spaces to live cooking classes, influencers will help drive this charge.

13. Challenge To bring a new audience to Bacardi’s premium whisky portfolio, enticing the ‘whisky curious’ to become whisky lovers. Idea We approached Amazon with a proposal to host its first-ever live- streamed whisky tasting, as the biggest player in this space. Ahead of the livestream, the limited-edition collection was made available exclusively from Amazon, allowing consumers to participate from the comfort of their own home. We recruited lifestyle influencers across Europe who helped us bring new users into the brand. The influencers then directed consumers to bespoke landing pages, allowing us to retarget them with paid media when they next visited Amazon. Results 350% increase in brand impressions 44% increase in brand search, showing broader interest rippling across the brand. 129% increase in bottles sold with a 94% increase in revenue on the day of the livestream AMAZONLIVEWHISKEYTASTING

14. Theriseandriseof SocialCommerce There is a paradigm shift from the one-dimensional influencer campaigns we have seen in the past. Vanity metrics have been replaced with business outcomes that drives sales and conversion.

15. InfluenceeComm Influencers contribute to the decision process and even spark the last click. Platforms are increasingly empowering this with influencer shopping features and check-out possibilities Several initiatives and new formats were brought to life in order to maximise the role of influencers CREATE A FUNNEL-BASED STRATEGY LEADING TO ECOMMERCE

16. InfluenceeCommtactics Social Media in-app Solutions Influencer e-comm Apps Affiliate Program IGC amplification

17. Influencerledproduction goesmainstream Influencers can fill the content void that has resulted from a lack of access to studios, film crews, production teams, et al. Stretch the creative capabilities of influencers and embrace what they can bring as content creators.

18.

19. 01 02 03 04 05 06 07 Embrace and Pivot Hyperlocal Influence Virtual Experiences Social Commerce Influencer Led Production Employees as Influencers Increased Influencer Vetting Key Trends

20. THE PANELISTS IMOGEN COLES INFLUENCE PROGRAMME DIRECTOR, OGILVY UK STEFAN BISOUX INFLUENCE PRACTICE LEAD, SOCIAL.LAB BELGIUM RAHUL TITUS HEAD OF INFLUENCE, OGILVY UK LUIS SAL ITALIAN CREATOR @LUIS_SAL

21. ConversationsThatMatter: InfluencingOurNewreality INFLUENCE IN A POST COVID-19 WORLD

Influencing our New Reality

Recomendados

Recomendados

Más contenido relacionado

La actualidad más candente

La actualidad más candente (20)

Similar a Influencing our New Reality

Similar a Influencing our New Reality (20)

Más de Ogilvy Consulting

Más de Ogilvy Consulting (20)

Último

Último (20)

Influencing our New Reality