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What's Next for Digital Disruption in Healthcare

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Digital disruption in healthcare means that brands face new opportunities, but also new challenges – shifting consumer expectations, the emergence of new business models and the proliferation of disruptors who seem to understand consumers better than their established counterparts. How brands face these challenges will determine how well they are placed to reap the opportunities that the Wellness Movement will present.

Publicado en: Marketing
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What's Next for Digital Disruption in Healthcare

  1. 1. WELLNESSINNOVATION AND TRANSFORMATION
  2. 2. INSPIRING 2 DAYS 2
  3. 3. H&W 3 INFLECTION POINT FOR BRANDS
  4. 4. DO YOU NEED TO CHANGE?4
  5. 5. 5
  6. 6. AND THEY ARE WORLDWIDE 6
  7. 7. WHAT HAPPENS IF YOU STAY
 THE COURSE? 7
  8. 8. BLOCKBUSTER 8 “Neither RedBox nor Netflix are even on the radar screen in terms of competition, It’s more Wal-Mart and Apple.” Blockbuster CEO Jim Keyes in 2008
  9. 9. WHAT DOES IT LOOK LIKE 9
  10. 10. BUT WHAT DOES 10 BUT WHAT DOES CHANGE MEAN?
  11. 11. 11 A NEW CHRISTMAS CAMPAIGN WON’T HELP…
  12. 12. 12 YOU CAN’T FAKE IT…
  13. 13. 13 TRADITIONAL BROADCAST MESSAGING INEFFECTIVE…
  14. 14. YOU CAN’T PROMISE YOURSELF OUT OF IT…
  15. 15. BUILD 15 BUILD EXPERIENCES
  16. 16. BUILD EXPERIENCES 16
  17. 17. EASIER SAID 17 THERE ARE WAYS FORWARD
  18. 18. EASIER SAID 18
  19. 19. RISK, REWARD AND COST VARY 19 Cost Reward Absorb Hiring in team has less cost and slightly 
 less risk than acquisition Acquire Acquisitions are costly and high risk Build Internally Accelerating and scaling internal innovation reduces risk of cultural clash Risk Partner Risk of change avoidance and partner dependency Build Externally External units may thrive, but the challenge will be integrating innovation.
  20. 20. BUILD INTERNALLY 20
  21. 21. BUILD EXTERNALLY 21
  22. 22. BUY & INTEGRATE 22
  23. 23. BUY (STANDALONE) 23
  24. 24. PARTNER 24 KEEPING YOU GOING SOS SUPPORT TIPS & TRICKS TO HELP The Stoptober Messenger Bot
  25. 25. EASIER SAID 25 MANY OPTIONS,BUT WHICH ONE FOR YOU?
  26. 26. WHERE ARE YOU? 26 Tipping Point DIGITAL INVESTMENT ENTERPRISEVALUE OPERATIONAL EFFICIENCY AMPLIFY COMMUNICATION
 NEW PRODUCTS, INFORMATION, EXPERIENCES & SOLUTIONS TRASFORM/DISRUPT BUSINESS MODELS IMPROVED GO-TO-MARKET & AFTER MARKET APPROACH Gap between potential and actual results
  27. 27. CULTURE IS KEY 27
  28. 28. THERE ARE BUSINESS THAT BREAK THE MODEL 28
  29. 29. THANK YOU! Thomas Crampton Global Consulting Principal, Marketing Transformation OgilvyRED thomas.crampton@ogilvy.com

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