The TED conference never fails to impress in terms of speakers and the usual mix of the brilliant and bonkers, incredible art and mind-blowing science, and a little glimpse into the future of tech. In this week’s webinar we pack the best of 100+ talks and 4 days of amazing content into a 60-minute power session.

1. FOR
Powered by
TED 2017: 4 DAYS IN 1 HOUR

2. Hello!
Kevin Chesters
Chief Strategy Officer
Ogilvy & Mather London
José Arteaga
Creative Digital Strategist
OgilvyRED

3. What’s the weather like in your city?
Tell us where you’re dialing in from!

4. Want this deck?
It will be available for download shortly after
the webinar on: slideshare.net/socialogilvy
Ogilvy staff: It’s also on The Market!
themarket.ogilvy.com
Are you on the go? You can join our webinars on mobile, too!
Download the GoToWebinar app from the App Store or Google Play

5. TED2017
4 days in an hour

6. TECHNOLOGY
ENTERTAINMENT
DESIGN
WWW.TED.COM

7. 1000 TALKS
9 YEARS

8. GAY NECROPHILIA IN DUCKS
VEXILLOLOGY
CLIMATE CHANGE
CURING PSYCHOPATHS
COLONISING MARS
PIG MASTUBATION
WE’RE DOOMED
WE’RE NOT DOOMED

9. “SHOULDN’T YOU
BE WORKING?”

10. SEPARATE THE
USEFUL
FROM THE
INTERESTING

11. SOCIAL
RELEVANCE

12. 2017 – 5 CHALLENGES
SCREEN
MACHINE
HUMANITY
CLIMATE
DEMOCRACY

13. THE SCREEN CHALLENGE

14. TRISTAN HARRIS
PERSUASIVE, ETHICAL TECHNOLOGY
- BILLIONS OF DOLLARS AND GREATEST MINDS
FOCUSED ON ONE THING – YOUR ATTENTION
- PERSUASIVE TECHNOLOGY LAB (OUTRAGE)
- CHANGING NEWS, DEMOCRACY, RELATIONSHIPS
- FROM TIME ON SCREEN TO TIME WELL SPENT

15. ADAM ALTER
STUDYING SCREEN ADDICTION
- THE AMOUNT AND STYLE OF TIME THEY STEAL
(“OUR” TIME)
- THE END OF “STOPPING CUES”
- THE APPS THAT MAKE US STRESSED (27m) –
SOCIAL/NEWS/DATING
- SCREEN SABBATICALS (PHONE-FREE/AIRPLANE MODE)

16. MANOUSH ZAMORODI
BORED IS BRILLIANT
- THE BRAIN NEEDS TO BE BORED – ‘DEFAULT MODE’
-“OUR BIGGEST COMPETITORS ARE FACEBOOK, NETFLIX
AND SLEEP”
- “DRUG DEALERS AND TECHNOLOGY COMPANIES”
- BORED/BRILLIANT PROJECT – REDEFINE
RELATIONSHIP (6 MINS)

17. THE MACHINE CHALLENGE

18. GARRY KASPAROV
MAN PLUS MACHINE
- 1985 – x32 / 1997 – LOST
- “MACHINE TRIUMPH IS HUMAN TRIUMPH”
- HUMAN (EXPERIENCE, PASSION, UNDERSTANDING)
- MACHINE (MEMORY, CALCULATIONS)
- JOB THREATENED BY A MACHINE IS GOOD THING

19. NOROKAI ARAI
HOW GOOD CAN ROBOTS GET?
- IS IT ONLY MENIAL JOBS WE’LL LOSE TO ROBOTS?
- DESIGNING ROBOT TO GET INTO TOKYO UNIVERSITY
- UNDERSTAND AND READ? SEARCH, LINK, OPTIMISE
- TOP 20%, INTO 60% OF JAPANESE UNIVERSITIES

20. CATHY O’NEIL
THE FALLIBILITY OF ALGORITHMS
- INFALLIBLE? CODED WITH HUMAN BIAS
- WEAPONS OF MATH DESTRUCTION – NYC SCHOOLS
- SECRET SAUCE? PRIVATE POWER/COMPANIES/ENDS
- CHECK: DATA / DEFINITIONS OF SUCCESS /
ACCURACY / LONG TERM EFFECT

21. THE HUMANITY CHALLENGE

22. DAVID MILIBAND
REFUGEE CRISIS
- THIS IS NOT A CRISIS, IT IS A TEST OF OUR
HUMANITY, VALUES & CHARACTER
- NOT SOLVABLE, BUT MANAGEABLE
- WORK / EDUCATION / CASH / NEW START
- “ON DOIT” : A RESCUE OF US AND OUR VALUES

23. LUMA MUFLEH
GAY, MUSLIM REFUGEE IN TRUMP’S AMERICA
- RESETTLED IN USA AS A TEENAGER
- “WE TRAUMATISE THE PEOPLE WE SHOULD BE
WELCOMING”
- “IT’S HARD TO BELIEVE YOU BELONG IF YOU DON’T HAVE
A HOME”
- “WE HAVE SEEN ADVANCEMENTS IN EVERY ELEMENT OF
SOCIETY EXCEPT OUR HUMANITY”

24. RABBI JOHNATHAN SACKS
THE POWER OF WE
“THESE ARE TIMES THAT TRY A MAN’S SOUL”
- PEOPLE WORSHIP – THE SELF, THE SELFIE
- “THE PEOPLE NOT LIKE US MAKE US GOOD”
- ‘MAGICAL THINKING’
- LEADERS CAN SOLVE IT, OR RELIGION/ABSENCE

25. THE CLIMATE CHALLENGE

26. KRISTIN POSNAR
NASA GLACIOLOGIST
- SATELLITES ADVANCE = REVOLUTION IN GLACIOLOGY
- ICE IS TRANSPARENT TO RADAR (MICROWAVE)
- SUBTERRANEAN AQUIFERS HOW THEY WARM/FLOW
- 23cm-1m CHANGES (15 YEARS)

27. DANNY HILLIS
GEO-ENGINEERING
- REVERSING CLIMATE CHANGE
- CHALK INTO ATMOSPHERE TO EAT Co2
- SHOULD WE BE DOING THIS?
- WE NEVER ASKED FOR CONSENT ON MESSING IT UP

28. TED HALSTEAD
REPUBLICAN CLIMATE CHANGE?
- “REPUBLICAN CLIMATE SOLUTION IS POSSIBLE, AND
IT MIGHT ACTUALLY BE BETTER”
- CLIMATE LEADERSHIP COUNCIL
- PSYCHOLOGICAL/GEOPOLITICAL/PARTISAN
BARRIERS
- TAX / DIVIDEND / REGULATIONS / DOMINO

29. THE DEMOCRACY CHALLENGE

30. LAURA GALANTE
RUSSIAN CYBER THREAT
- APT28 – WE ARE NOT PREPARED
- GET PEOPLE TO QUESTION THE ENTIRE SYSTEM
- TURNING OUR MOST POWERFUL ASSET
(DEMOCRACY) INTO OUR MOST VULNERABLE
- “YOUR MIND IS THE MOST EXPLOITABLE DEVICE”
- “THINK CRITICALLY = BEST SECURITY MECHANISM”

31. ANTHONY D. ROMERO
ACLU - HERO
- ALLEGORY OF GOOD AND BAD GOVERNMENT
- AMBROGIO LORENZETTI FRIEZES OF 14c
- THE TYRANT: AVARICE, VAINGLORY, CRUELTY,
TREASON, FRAUD, DIVISION, FURY
- WARNING – PROTEST, ASSEMBLE FREELY, PETITION
THE GOVT

32. NOAH FELDMAN
US CONSTITUTIONAL LAWYER
- THE MYTHS OF NOW – NEVER WORSE, NOTHING
CAN BE DONE
- MADISON & HAMILTON: THE CONSTITUTION
- FREEDOM OF SPEECH / CIVIL ORGANISATIONS /
SEPARATION OF POWERS
- “IT’S GOING TO BE OK”

33. INFORM CREATIVE WORK
INSPIRE CREATIVE WORK

34. WWW.TED.COM
KEVIN.CHESTERS@OGILVY.COM
@HAIRYCHESTERS

35. Questions?
Kevin Chesters
Chief Strategy Officer
Ogilvy & Mather London
José Arteaga
Creative Digital Strategist
OgilvyRED