A step by step tactical guide to writing blog posts using Wordpress

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
Blogging
Reference
Guide

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Table of Contents
 Introduction
 Posting & Uploading Media
 Posting & Uploading Media - QuickPress
 Posting & Uploading Media - Posting Menu
 Helpful Hints
 Batch Uploading Media - Media Menu
 How To Write A Great Headline

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Introduction
 Now that you’ve got your new Wordpress
website up and running, the next step is
to learn how to make the most of its
features.
 Wordpress makes it very easy for you to
manage your site’s publishing and media
operations.
 Writing a post, uploading videos &
pictures and creating podcasts are easy
to do with Wordpress’ CMS (Content
Management System).
 Let’s take a look at just how simple it is…

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Creating a Post &
Uploading Media
In this tutorial, we will explore the two
primary ways to create a post and
upload media (videos, pictures, music,
podcasts and more) to your blog:
 Dashboard ‘QuickPress’
 Posts Menu

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Creating a Post & Uploading
Media – ‘QuickPress’
1. In the admin dashboard,
locate the ‘QuickPress’
module in the upper
right quadrant of your
dashboard
2. Give your post a title and
write in the ‘Content’
section - position the
cursor where you want to
place media
3. Choose the type of
media you want to
upload by clicking one
of the media icons:
 Photo, video,
music, [other]
media
1. Next, you will be
prompted to add your
media file (most likely
yours is on your
computer. If so, choose
‘From Computer’ tab)
 If your file is on the
web, select the
‘From URL’ tab
 If your file already
exists in your blog’s
Media Library,
select that tab
Photo Video Music

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Creating a Post & Uploading
Media – ‘QuickPress’
continued
5. Select the file you want
to upload, in this
example, a picture.
6. Next, complete the
Media File profile page
by filling in all the fields.
7. Click the ‘Save
Changes’ button at
the bottom of the
window.
8. Then, click ‘Insert into
Post’
9. Be aware…your
picture will be added
as code in your
‘Content’ section
10. Click ‘Publish’

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Success!
Congratulations! You have just successfully created
a post and uploaded media to that post using
WordPress’ ‘QuickPress’!

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Posting & Uploading
Media - Posts
In addition to using WordPress’ QuickPress
dashboard to create a post and upload various
media, you can also do this from within the ‘Posts’
navigation, on the left rail of your admin panel.
The Posts method offers many more features for
better editorial control.
Before we get into using this method to create a
post or upload media, let’s take a moment to get
acquainted with the Posts section of your admin
panel.

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The ‘Add New’ Post Form

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The ‘Add New’ Post Form
Continued
 Title: The title of your post. It can be anything you want though avoid using the
same title twice as that will cause problems.
 Post Editing Area: This is the blank ‘Content’ box where you place your writing and
anything else you want to display. Note: You can use either the Visual or the HTML
view to compose your posts. Just select the tab you wish to use. Unless you are
proficient in writing HTML, we recommend using the visual mode.
 Preview: Click the button to view the post before officially publishing it.
 Publish box: Contains buttons that control the state of your post. The main states
are:
o Published: the post has been published on your blog for all to see
o Pending Review: the draft is waiting for review by an editor prior to
publication
o Draft: the post has not been published and remains a draft for you to edit
 If you select a specific publish status and click the Update post or Publish button,
that status is applied to the post. For example, to save a post in the Pending
Review status, select Pending Review from the Publish Status drop-down box, and
click Save As Pending. (You will see all posts organized by status by going to Posts >
Edit).
 To schedule a post for publication on a future time or date, click ‘Edit’ in the
Publish area next to the words ‘Publish immediately’. Change the settings to the
desired time and date. You must also hit the ‘Publish’ button when you have
completed the post to publish at the desired time and date.
 Publish Box Visibility: This determines how your post appears to the world. Public
posts will be visible to all website visitors once published. Password Protected posts
are published to all, but visitors must know the password to view the post content.
Private posts are visible only to you (and to other editors or admins within your site).
 Post Tags: Refers to micro-categories for your blog, similar to including index entries
for a page. Posts with similar tags are linked together when a user clicks one of the
tags. Add new tags to the post by typing the tag into the box and clicking ‘Add’.
 Categories: The general topic the post can be classified in. Generally, bloggers
have 7-10 categories for their content. Readers can browse specific categories to
see all posts in the category. To add a new category, click the +Add New
Category link in this section. You can manage your categories by going to Posts >
Categories.

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The ‘Add New’ Post Form
continued
 Excerpt: A summary or brief teaser of your posts featured on the front page of your
site as well as on the category, archives, and search non-single post pages. Note
that the Excerpt does not usually appear by default. It only appears in your post if
you have changed the index.php template file to display the Excerpt instead of
the full Content of a post. If so, WordPress will automatically use the first 55 words of
your post as the Excerpt or up until the use of the More Quicktag mark. If you use
an Explicit Excerpt, this will be used no matter what.
 Send Trackbacks: A way to notify legacy blog systems that you've linked to them. If
you link other WordPress blogs, they'll be notified automatically using pingbacks.
No other action is necessary. For those blogs that don't recognize pingbacks, you
can send a trackback to the blog by entering the website address(es) in this box,
separating each one by a space.
 Custom Fields: Custom fields offer a way to add information to your site. In
conjunction with extra code in your template files or plugins, Custom Fields can
modify the way a post is displayed. These are primarily used by plugins, but you
can manually edit that information in this section.
 Discussion: Options to enable interactivity and notification of your posts. This
section hosts two check boxes: ‘Allow Comments’ on this post and ‘Allow
trackbacks’ and pingbacks on this post. If Allowing Comments is unchecked, no
one can post comments to this particular post. If Allowing Pings is unchecked, no
one can post pingbacks or trackbacks to this particular post.
 THE FOLLOWING ARE NOT REPRESENTED IN THE PREVIOUS PAGES’ IMAGES BUT ARE
ALSO IMPORTANT COMPONENTS:
 Password Protect This Post: To password protect a post, click Edit next to Visibility in
the Publish area to the top right, then click Password Protected, click OK, and
enter a password. Then click OK. Note - Editor and Admin users can see password
protected or private posts in the edit view without knowing the password.
 Post Author: A list of all blog authors you can select from to attribute as the post
author. This section only shows if you have multiple users with authoring rights in
your blog. To view your list of users, see Users tab on the far right.

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Creating a Post & Uploading
Media – Post Menu
To create a post &
upload media using
the Posts menu…
1. First, click on ‘Posts’ in the
left nav and then select
‘Add New’
2. The ‘Add New Post’ form
appears.

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Creating a Post & Uploading
Media – Post Menu
continued
2. Give your post a title.
3. Start writing. As in the QuickPress method, put the cursor in your post where you
want to insert media and select the type of media by clicking the appropriate
icon, in this case a video. Continue to create your post using the same methods
as highlighted in the in the QuickPress method.
4. Check Important Post Settings.
KEY INSIGHT: The Post method requires a little more skill to use, but it gives you greater
control of your content AND provides strong SEO support!!
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
Helpful Hints

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Uploading Media – Batch &
Future Use Cases
 To save time, sometimes you may want to upload a
batch of multiple photos at once for either present
or future use. In other cases, you may just want to
upload a photo for future use, when you are better
able to create a post.
 In either case, we’ll be using the ‘Media’ menu to
accomplish the task.

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Uploading Media – Batch &
Future Use Cases Continued
To upload media using the
Media menu…
1. First, click on ‘Media’ in
the left navigation and
then select ‘Add New’.
2. The ‘Upload New
Media’ form appears.
3. Click ‘Select Files’, and
complete the task, as
before. Select multiple
files for batch
processing.

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Uploading Media – Batch &
Future Use Cases Continued
4. Fill in the appropriate fields for Title, Alternate Text, Caption and
Description.
4. Save Changes.
5. Your Media Library will display all of your uploaded media files.
Be aware!
With the batch process, you need to take further actions to post
your media.

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How to Write a Great
Headline
 Your headline needs to grab the audience’s attention.
 A GREAT headline will lure a reader in to the body text!
 Direct Headlines go straight to the heart of the matter, without any attempt at cleverness.
E.g. “Great eBook – download it now”
 An Indirect Headline takes a more subtle approach. It uses curiosity to raise a question in
the reader’s mind, which the body copy answers.
 A News Headline is pretty self-explanatory, as long as the news itself is actually, well… news.
A product announcement, an improved version, or even a content scoop can be the basis
of a compelling news headline.
 The How to Headline is everywhere, online and off, for one reason only – it works like a
charm.
 A Question Headline must do more than simply ask a question, it must be a question that
the reader can empathize with or would like to see answered.
 The Command Headline boldly tells the prospect what he needs to do. The first word should
be a strong verb demanding action, such as Subscribe to Our Blog Today!
 The Reason Why Headline. Your body text consists of a numbered list of product features or
tips, which you then incorporate into the headline, such as Two Hundred Reasons Facebook
is So Great. It’s not even necessary to include the words “reasons why.

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