Social Wavelength offers a whole range of services under "Social Media Monitoring" area. This set of slides serve as credentials, giving details of the services offered, some case studies, etc. Services are offered to clients located anywhere in the world!

1. ARE YOU LISTENING?

3. These conversations take place with or without your brand’s presence

4. A brand no longer maintains control over dialogues

5. Positive news can improve brand perception

6. Negative news can spread like wildfire and cause a severe PR crisis

7. Now brands can also track the buzz, emerging trends and gain insights

10. Helping them identify sectors of influence

12. Calculating the SIM score of the industry and gauging their relative performance

14. From here, a brand can gauge where they stand in the grand scheme of Social Media, and work to actively improve their standing

15. It starts with listening and data collection which gets categorized into neutral, negative and positive sentiments

17. The data collected will be categorized into Negative, Positive and Neutral conversations

19. The data can be calculated as far back as 3 months to a year

20. It starts with monitoring conversations, comments, influencers, and other information

21. The conversations will be tagged for specific categories (“buckets”)

22. The data collected will be categorized into Negative, Positive and Neutral conversations

23. The formula will be used to calculate the SIM score for the brand as a whole, and also for the individual aspects of the brand

24. The Audit can also include the same measurement, and for the same period, also for various competitors. This is to enable comparison of the brand’s SIM scores and those of it’s competitors, on various parameters

26. Small Business Edition THE SERVICE INCLUDES: Conversations relevant to your brand needs are monitored by adding keywords to cutting-edge social media monitoring platforms like Alterian SM2 or Radian 6 The conversations gathered are manually classified into buckets and then according to sentiments Duly classified periodic reports are shared with the client The client will be immediately notified incase any critical or high risk conversation is identified

27. Small Business Edition OPTIONAL ADD-ON – A PRELIMINARY RESPONSE SERVICE: Conversations which demand response will be identified The conversations that require a standard response will be answered by us. Standard responses are received from the client in advance, and will typically take care of 70 to 80% of the customer queries on Social Media Conversations that requires specific responses will be sent to the client

28. Professional Edition The Professional Edition focuses on Online Reputation Management which is a must for many businesses today. The packages can be customized to suit client needs.

30. Reputation management is all about taking an active role in the perception of your brand

31. ORM helps brands listen to what is being said which would enable brands to:

32. Respond with a positive comment or bring out the brand’s perspective on a story

33. Take corrective action at a business level, based on feedback received, and most importantly

36. Then again, there are specific occasions when the brand is at high-risk and vulnerability to negative sentiment, e.g. a) a forthcoming IPO, b) just before and just after financial results are announced, c) just before and just after the release of a new film, d) in event of any kind of breaking news related to the business, etc.

37. For these high vulnerability situations, it may not be enough to monitor reputation only during the day and on working week days; bad news that breaks out on Social Media at night, or on weekends, could already cause huge damage before the next working day begins

40. These influencers can significantly influence other users’ purchase decisions for products or services, based on what they write

41. Influencers are typically classified into three types:

42. Social Influencers: are highly connected in online social spaces and therefore have a large and important reach among their fans and friends; they can influence across multiple sectors and to large groups

43. Key Influencers: are thought leaders in specific verticals, and who are the voices that customers trust and listen to, for their respective areas

44. Peer Influencers: are those who command influence over a smaller closed group, be it friends, classmates, colleagues, etc. All three are moving targets for a brand; our tools and techniques enable identification of Social, Key or Peer Influencers for your brand on an ongoing basis

46. A brand can use the Influencer database for executing an Influencer Outreach in order to create fans and brand ambassadors

47. This in turn can increase engagement and connectivity to your brand’s fans with the opportunity to increase brand preference, loyalty and advocacy

49. Value propositions via Traditional Media lack the human connection

50. Social Media offers a human connection in terms of stories of happy buyers, and which provide a deeper connection that aids the decision making process for a purchase

53. Influencer Identification OPTIONAL ADD-ON – INFLUENCER OUTREACH: Once the influencers are identified they would need to be contacted It would involve engaging the influencer Briefing and recruiting them for the brand Maintaining and nurturing a long-term relationship with the influencers for your brand This is very different from traditional PR. Influencer Outreach on Social Media is about tact, subtlety, transparency, honesty. We take care of all this for you

54. Custom Packages WE ALSO OFFER CUSTOM SERVICES IN SOCIAL MEDIA MONITORING: Our monitoring packages also include custom service packages For example, Social Media Monitoring can be used to: Carry out specific market research relevant to your brand Calculate the impact of your New Advertising campaigns Judge the popularity of a new Film, both pre and post release Track online conversations and other financial news that might impact a new IPO Track online conversations around financial results of a company

55. At Social Wavelength WE OFFER OUR CLIENTS: Process driven and value-added services Services are that are both cost-effective and efficient Detailed reports which include: Benchmarking and Monitoring: Including competitive research, historical insights and real-time tracking of associated words and topics relevant to brands, products, services, organizations, events, people and media types.

57. Negative Conversations with Influence

58. Negative Conversations without Influence

68. Daily Volume Trend

69. Overall Volume Trend

71. We identified the relevant results.

73. Who’s Who at Social Wavelength Sanjay Mehta - Joint CEO20+ years experience, has been a co-founder of one of India's earliest Internet ventures, Homeindia.com, and COO of one of India's largest Internet ventures, Compare Infobase Ltd. An avid Social Media practitioner and a blogger since 2004, Sanjay now brings his rich industry experience to the fore, as Joint CEO. You can connect with Sanjay on LinkedIn or Twitter. His personal blogs include Random Musings, Gray Hair Wisdom and Summer in Scandinavia. HareeshTibrewala - Joint CEO Hareesh is a serial entrepreneur and a social media evangelist. In his 20 years career, he has created IFCM Counselors, a management consultancy firm and Homeindia.com, an ecommerce venture. He has also been President of Jesons Industries Ltd, a Rs 200 crore manufacturer of industrial adhesives.You can connect with Hareesh on LinkedIn and Twitter or visit his personal blog, Thought Waves Mihir Karkare - AVP Mihir has been an early adopter of social media technologies with a particular interest in how social media is changing Big Business. He comes from a background of developing enterprise grade solutions for the web, desktop and mobile platforms. He brings to the table an understanding of the pulse of the social media and the technologies that enable it. Mihir can be found on LinkedIn, Twitter, Facebook. He also blogs at Viewtastic. The Rest of the CREW

74. Contact Us Write to us:info@socialwavelength.com Follow us:http://twitter.com/socwav Join us:http://www.facebook.com/socialwavelength Catch up: http://blog.socialwavelength.com