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Social Media – What Next

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Mirum India - A WPP Group Company
Mirum India - A WPP Group Company

From Sanjay Mehta's presentation at the Digital Media Conference (23rd May, 2009/Mumbai)

TecnologíaEmpresariales
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Social Media – What’s Next? Sanjay Mehta CEO, Social Wavelength
“ Our company has a Facebook account, we are on Twitter, we blog, we also have a few videos on our YouTube channel. So “WHAT NEXT??” How about doing some LISTENING??!
LISTENING ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
“ I built this new website for my business, I have also engaged an SEO, and I am putting some budget out for PPC also. So WHAT NEXT ??” Sorry…but a new website is INVISIBLE!!
The Invisible Website!! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
“ Sales is what I want. I have a catalog website, and I have a small allocation to sell via e-com portals. But Social Media?? You don’t SELL there, do you?? So WHAT NEXT ??” Let’s talk about cars, movie tickets, computers..
Case: Xylo or Safari or Scorpio
Case: Dell on Twitter
Sales via Social Media ,[object Object],[object Object],[object Object],“ If I tell my Facebook friends about your brand, it’s not because I like your brand, but because I like my friends.” Mike Arauz
“ We have been tweeting for last 6 months, we do blog posts, and we have an active Facebook page too. But we don’t think we are getting any decent ROI. So WHAT NEXT ??” A goal oriented, measurable STRATEGY?
Enough thumbing down of ROI! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
In Conclusion ,[object Object],[object Object],[object Object],[object Object],Social Media - it’s not about ‘if’, only about ‘when’: yesterday, today or tomorrow!!
Thank you. Sanjay Mehta CEO, Social Wavelength [email_address] Twitter: @sm63 LinkedIn: linkedin.com/in/spmehta Personal blog: GrayHairWisdom.com Personal blog: sanjaymehta.me

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Social Media – What Next

  • 1. Social Media – What’s Next? Sanjay Mehta CEO, Social Wavelength
  • 2. “ Our company has a Facebook account, we are on Twitter, we blog, we also have a few videos on our YouTube channel. So “WHAT NEXT??” How about doing some LISTENING??!
  • 3.
  • 4. “ I built this new website for my business, I have also engaged an SEO, and I am putting some budget out for PPC also. So WHAT NEXT ??” Sorry…but a new website is INVISIBLE!!
  • 5.
  • 6. “ Sales is what I want. I have a catalog website, and I have a small allocation to sell via e-com portals. But Social Media?? You don’t SELL there, do you?? So WHAT NEXT ??” Let’s talk about cars, movie tickets, computers..
  • 7. Case: Xylo or Safari or Scorpio
  • 8. Case: Dell on Twitter
  • 9.
  • 10. “ We have been tweeting for last 6 months, we do blog posts, and we have an active Facebook page too. But we don’t think we are getting any decent ROI. So WHAT NEXT ??” A goal oriented, measurable STRATEGY?
  • 11.
  • 12.
  • 13. Thank you. Sanjay Mehta CEO, Social Wavelength [email_address] Twitter: @sm63 LinkedIn: linkedin.com/in/spmehta Personal blog: GrayHairWisdom.com Personal blog: sanjaymehta.me