Social Frontier | Digital Consumer Persona Profile Career Professional | Wendy Meadley
The Social Frontier is the term coined by Wendy Meadley (aka @SocialWendy) in 2009 to identify the state of ongoing change in social and digital marketing reflected as a continually new frontier. This book is simply a starting place for experienced marketing & communications professionals to translate their current expertise into this relatively new discipline of social media marketing. What you’ll find here is not a prescriptive approach but a framework to shape your own strategy and plans with proven business-focused models. Should you want to dig deeper into these, or have them expertly applied to your organization or brand, feel free to reach out to me to explore the possibilities. Thanks for joining me on the Social Frontier! Here's the link to the Social Frontier on Amazon http://swpr.co/SocialFrontierKindle #social #ebook #kindle
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Social Frontier | Digital Consumer Persona Profile Career Professional | Wendy Meadley
- 1. Digital Persona Group The Career Professional 2014 The career professional has the full range of technology tools they need to accomplish their business and personal goals. They have likely requested BYOD status for their iPad tablet while their organization figured out with tablet operating system to implement and who qualifies for them. They are typically travelers and are familiar with capitalizing on their precious time wherever they are. Life Purpose | Focused on professional career advancement first Connectivity | Work wherever, whenever, all professional contacts are aggregated into portable (potentially cloud-based) format to access from whatever device is most relevant based on where they are and what they are doing Personal | BYOD in addition to corporately required devices, frequently has two mobile phones to keep personal life private from employer, needs all access to work and travel whenever/wherever they want Quantified Self Multi-Unit Chargers Home Security Enablers SmartWatch Testers LinkedIn Savvy Mobile Payment Friendly Efficient Travelers Digital Sports Enthusiasts Hands-free Preference Online ShoppersOnline Daters ®2014 Wendy Meadley | All Rights Reserved. Creative Commons License 2.0