Buzzable Business - Vakbeurs Creatieve Industrie 2014
•
1 recomendación•726 vistas
Presentation given at the Vakbeurs Creatieve Industrie about making your business buzzable. Willem Sodderland is CEO of Buzzer, Europe's leading Word of Mouth agency and Buzzable, an innovation boutique.
Recomendados
Más contenido relacionado
La actualidad más candente
La actualidad más candente (19)
Destacado
Destacado (20)
Similar a Buzzable Business - Vakbeurs Creatieve Industrie 2014
Similar a Buzzable Business - Vakbeurs Creatieve Industrie 2014 (20)
Más de Willem Sodderland
Más de Willem Sodderland (20)
Último
Último (20)
Buzzable Business - Vakbeurs Creatieve Industrie 2014
- 1. www.buzzer.biz Buzzer©2009-confidential Buzzable Business (je klant als reclamebureau) Willem Sodderland Founder & CEO slideshare.net/sodderland/creatieve2014 @sodderland #buzzable
- 2. www.buzzer.biz Buzzer©2009-confidential 2002: 50 juicy ambassadors.
- 3. www.buzzer.biz Buzzer©2009-confidential 150.000 Buzzers, 200 campaigns, 6 countries Word of Mouth Marketing Giving people a reason to talk about products and make it easy to do so.
- 4. www.buzzer.biz Buzzer©2009-confidential The Essence of Marketing. Advertising makes people curious1 Product experiences create word of mouth 2 Word of Mouth makes curious people comfortable to buy3
- 6. www.buzzer.biz Buzzer©2009-confidential Buzzable = Better Business Boost the Buzz. The market shares stories about you. Extremify Experiences. Your clients share their stories Focus Fanatically. You share your story.
- 11. www.buzzer.biz Buzzer©2009-confidential The Print Button of the Internet.
- 12. www.buzzer.biz Buzzer©2009-confidential How do you find your Why ? Ask your clients… “When am I my best ?” What do you do different ? “What will your competitors never do ?” Trigger. “What was the reason to start ? simon sinek (TED), start with ‘Why’, golden circleMore:
- 13. www.buzzer.biz Buzzer©2009-confidential Buzzable BHAG’s In 15 years, we will: 1. Have printed 100 million items from internet. 2. Be flying to 50 destinations under € 100. 3. Be the AirBNB of the private car rental industry.
- 14. www.buzzer.biz Buzzer©2009-confidential Buzzable = Better Business Boost the Buzz. The market shares stories about you. Extremify Experiences. Your clients share their stories Focus Fanatically. You share your story.
- 16. www.buzzer.biz Buzzer©2009-confidential Extremely Consistent. This traditional men’s barbershop does not allow women on the premises.
- 18. www.buzzer.biz Buzzer©2009-confidential Extremely Cheap & Controversial.
- 35. www.buzzer.biz Buzzer©2009-confidential Buzzable = Better Business Boost the Buzz. The market shares stories about you. Extremify Experiences. Your clients share their stories Focus Fanatically. You share your story.
- 37. www.buzzer.biz Buzzer©2009-confidential Tweetable Trial. Help, my baby is shrinking !
- 38. www.buzzer.biz Buzzer©2009-confidential Share your Savvy • Cool Blue: experts • Product reviews on Youtube • Meet experts in the shop
- 40. www.buzzer.biz Buzzer©2009-confidential Social (network) conversation starters Would you save my life ? Question that triggers social network friends to become organ donors.
- 41. www.buzzer.biz Buzzer©2009-confidential Worth talking about. Focus Fanatically. Extremify Experiences. Boost the Buzz.
- 43. www.buzzer.biz Buzzer©2009-confidential Be Buzzable. slideshare.net/sodderland/creatieve2014 @sodderland #buzzable willem@buzzable.biz www.buzzable.biz (soon) www.buzzer.nl Willem Sodderland Founder & CEO