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Starbucks

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STARBUCKS DIGITAL AND SOCIAL MEDIA STRATEGY Henrietta Grue, Emma Karlsson and Sofie Peters
ZONE1 – SOCIAL COMMUNITIES Describes channels of social media that are focused on building relationships, example Facebook and Twitter. Common activities people participate in with others who share the same interests. Facebook; Starbucks has 34,595,301 fans on its site. Twitter; Starbucks has 3 876 836 followers.
ZONE 2 – SOCIAL PUBLISCHING Social publishing is about to distribute content to the audience. Starbucks uses several vehicles in this zone, as Instagram, Pinterest, Youtube, and its blog.
ZONE 4 – SOCIAL COMMERCE Refers to the use of social media to assist in the online buying and selling products. Starbucks uses Facebook as a vehicle in this zone. Starbucks is also using LivingSocial to promote a “good deal” to its customers.
SOCIAL COMMUNITY Facebook and Twitter Build and create a relationship with the customers. Twitter will work as a promotion tool as well as a linking tool.
SOCIAL PUBLISHING Instagram- Promotion Pintrest- Tell a story YouTube- Series “Starbucks Lover”
SOCIAL COMMERCE The Pay-App- Customer will be able to create their order in the phone, give the code to the register. It will already been paid and the register will show the order.
MOBILE Is Starbucks on the right path when it comes to using the mobile? YES! They have won the “The Mobile Marketer” of the Year award. They have created an app called Starbucks Card mobile app.
MOBILE Here are some suggestions that might help Starbucks reaching the top to become the leading Social Media Brand. An app where customers can get coupons. A home-delivering app. More Starbucks related games.
OBJECTIVES AND GUIDELINES Increased management – make the consumers feel like they are a part of the decision making process – make a status on the Facebook page: Do you feel like your voice is being heard? Reach broader demographics (both X and Y) – to know if this plan is performing: keep track of customer’s personal information such as age. Increased awareness – keep track of fans and likes on Facebook. Did they increase or decrease?

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Starbucks

  • 1. STARBUCKS DIGITAL AND SOCIAL MEDIA STRATEGY Henrietta Grue, Emma Karlsson and Sofie Peters
  • 2. ZONE1 – SOCIAL COMMUNITIES Describes channels of social media that are focused on building relationships, example Facebook and Twitter. Common activities people participate in with others who share the same interests. Facebook; Starbucks has 34,595,301 fans on its site. Twitter; Starbucks has 3 876 836 followers.
  • 3. ZONE 2 – SOCIAL PUBLISCHING Social publishing is about to distribute content to the audience. Starbucks uses several vehicles in this zone, as Instagram, Pinterest, Youtube, and its blog.
  • 4. ZONE 4 – SOCIAL COMMERCE Refers to the use of social media to assist in the online buying and selling products. Starbucks uses Facebook as a vehicle in this zone. Starbucks is also using LivingSocial to promote a “good deal” to its customers.
  • 5. SOCIAL COMMUNITY Facebook and Twitter Build and create a relationship with the customers. Twitter will work as a promotion tool as well as a linking tool.
  • 6. SOCIAL PUBLISHING Instagram- Promotion Pintrest- Tell a story YouTube- Series “Starbucks Lover”
  • 7. SOCIAL COMMERCE The Pay-App- Customer will be able to create their order in the phone, give the code to the register. It will already been paid and the register will show the order.
  • 8. MOBILE Is Starbucks on the right path when it comes to using the mobile? YES! They have won the “The Mobile Marketer” of the Year award. They have created an app called Starbucks Card mobile app.
  • 9. MOBILE Here are some suggestions that might help Starbucks reaching the top to become the leading Social Media Brand. An app where customers can get coupons. A home-delivering app. More Starbucks related games.
  • 10. OBJECTIVES AND GUIDELINES Increased management – make the consumers feel like they are a part of the decision making process – make a status on the Facebook page: Do you feel like your voice is being heard? Reach broader demographics (both X and Y) – to know if this plan is performing: keep track of customer’s personal information such as age. Increased awareness – keep track of fans and likes on Facebook. Did they increase or decrease?