Presentation by the director of Software Park Thailand at Oracle-Vintcom ISV partners event on 26 July 2011

1. ISV Industry Trends
Assoc.Prof. Dr. Thanachart Numnonda
Director
Software Park Thailand
26 July 2011

2. Next Major Computing Cycle
Source: Morgan Stanley 2009

3. Gartner Top 10 Strategic Technologies

4. New Trends
Web 2.0
Web as a Platform
OS/Device independence
Large scale computing
Software as a Service
Cloud Computing
Social Network

5. Tablets

6. Tablet Sales Prediction

7. SmartPhones

8. SmartPhone Market Shares Q1 2011
Source :Gartner 2011

9. Towards ASEAN Community 2015
ASEAN COMMUNITY 2015
ASEAN Security ASEAN Economic ASEAN Socio-
Community (ASC) Community (AEC) Cultural Community
(ASCC)
The Peaceful, Prosperous, and People-Centric ASEAN
Producton/Supply Regional Producton Base Single Regional Market Consumpton/Demand
Dual Track Strategy

10. Top Five ISV Trends 2011
Cloud Computing
Mobility
Technology Modernization
Business Intelligence
Digital Marketing
Source :Vineet Arora, MD, Aditi Technologies

11. Cloud Advertising Video

12. Cloud Computing is Internet-based computing,
whereby shared resources, software,
and information are provided to computers
and other devices on demand, like the electricity grid.
Definition (Wikipedia)

13. Cloud Definition Video

14. Cloud Computing
The next three years will see the delivery of a
range of cloud service
– IaaS, PaaS, SaaS
– Public Cloud & Private Cloud
Vendors will offer packaged private cloud
implementations
Many will also offer management services to
remotely manage the cloud service
implementation.

15. Top Public Cloud Provider
Amazon
Verizon/Terremark
Salesforce.com
CSC
Rackspace
Google
BlueLock
Joyent
etc.

16. You need a massive infrastructure

17. Cloud : Reliability, High Availability,
Capacity Elasticity
Cloud Players Hosting Players
Pay only what you use Pay contact often yearly
Virtually unlimited Bring your own or rent
storage, computing power servers to increase capacity
Built-in Redundancy You have to manage
reliability, fail over yourself
Source : I’m Cloud Confused

18. Cloud Deployment Model
Source :Oracle Cloud Computing Strategy

19. Public Clouds & Private Clouds
Source :Oracle Cloud Computing Strategy

20. Public Clouds Will Grow To 10%
Source :Oracle Cloud Computing Strategy

21. 44% of Large Enterprises are
Interested in Building a Private Cloud
Source :Oracle Cloud Computing Strategy

22. Cloud Computing Era
Source: ITRI ASOCIO Summit 2010

23. Cloud Computing Value Chain
Source: ITRI ASOCIO Summit 2010

24. The New Challenge
Cloud Devices
e.g. Tablets, SmartPhones, Desktop
International Cloud Apps (SaaS) Local Cloud Apps (SaaS)
e.g. DropBox, Salesforce, CRM on Demand
Public Cloud Services (PaaS) Social Network APIs Local
e.g. Google APIs, Local APIs e.g. Twitter, Facebook Web Services
International public cloud Local public cloud
e.g.Google App Engine, Microsoft Azure
True IDC
Enterprise cloud
Salesforce, Amazon

25. Software Park Mission
on New Computing Era
“Enabling Thai software industry to
understand and have skills in the software
business; especially in Mobile
Applications& Cloud markets”

26. The New Challenge
Cloud Devices
e.g. Tablets, SmartPhones, Desktop
International Cloud Apps (SaaS) Local Cloud Apps (SaaS)
e.g. DropBox, Salesforce, CRM on Demand
Public Cloud Services (PaaS) Social Network APIs Local
e.g. Google APIs, Local APIs e.g. Twitter, Facebook Web Services
International public cloud Local public cloud
e.g.Google App Engine, Microsoft Azure
True IDC
Enterprise cloud
Salesforce, Amazon

27. Cloud Computing Strategy
Source :Oracle Cloud Computing Strategy

28. On Demand Strategy
Source :Oracle Cloud Computing Strategy

29. ADF Mobile Architecture
Source :Oracle Mobile Computing Strategy

30. Local Cloud Solution Video

31. Thank you
thanachart@swpark.or.th
twitter.com/thanachart
www.facebook.com/thanachart
www.swpark.or.th
www.facebook.com/softwareparkthailand