Softweb Solutions helped ShopperTrak create the Real-Time Reporting system which is increasingly being deployed by retailers throughout the world.

1. REAL-TIME REPORTING
SYSTEM
FREQUENT
INFORMATION
UPDATES
CONVERSION RATES
AVERAGE
TRANSACTION SIZE
SHOPPER TRAFFIC
& SALES
Background
ShopperTrak is a provider of shopper insights
and analytics. Retailers depend upon the
company for the most comprehensive and
integrated solutions for accurate retail store
traffic counting, interior analytics and
industry benchmarking to better understand
in-store shopper behavior. The company has
installed 60,000 units for over 750 global
brands across 90 countries. This has made
the company a leading provider of
information on the movement of shoppers in
retail environments. It is an important
partner for retail chains and mall owners in
understanding traffic patterns.
Case Study
Real-time Reporting System Based on
MongoDB for Retailers to Measure Sales
Challenges
ShopperTrak is the world’s largest provider of retail and mall footfall counting services.
But the systems that it provides were unable to report traffic and sales information in
real-time. In fact, there was also no other company which had a hosted system that was
capable of providing real-time data analysis in this segment.
ShopperTrak saw an opportunity here and wanted to capture market share by being the
first in place with a system that would give retailers access to real-time data. If its
customers – retail managers and store owners had access to data that was constantly
updating with figures for shopper traffic, sales, conversion rates and average transaction
size then that would lead to a better allocation of resources and help them make better
business decisions.
Solutions
Softweb Solutions helped ShopperTrak develop Real-Time Reporting, the first hosted tool
in the retail industry that measures traffic and sales information in real-time across a
network of stores. The shopper data can be refreshed every 15 minutes which helps
retailers to quickly access their store performance and take action to adjust sales
strategies and allocate resources as required. The database used was MongoDB which
was chosen for its flexible structure when it comes to handling Big Data, making it a
cost-effective method for ShopperTrak to handle its data needs.
The application has been developed in responsive design, making it ideal for viewing
on any device.
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The system displays data for the following categories: shopper traffic, sales, conversion
rates and average transaction size (ATS).
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Users have the ability to customize the graphs and tables to highlight the metrics they
are interested in and also set fixed targets for each day.
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2. Summary
ShopperTrak wanted to give its customers a
hosted real-time reporting tool for their retail
businesses. The idea was to provide an easy
to understand reporting system using which
retail managers would be able to get
updates on sales and traffic conversion
without having to wait till the end of the day.
Softweb Solutions helped ShopperTrak
create the Real-Time Reporting system which
is increasingly being deployed by retailers
throughout the world.
Contact Information
Softweb Solutions
2531 Technology Drive, Suite 312,
Elgin, Illinois 60124
US Toll Free Number: 1-866-345-7638
Email: info@softwebsolutions.com
www.softwebsolutions.com
Case Study
Business Benefits
Customers can access their entire network of stores and see all the main information in an
easy to read format. This helps them to optimize their staff allocation, offer promotions or
shift products as per demand. The system allows retailers to benchmark their
performance goals by shopper traffic, sales, conversion rates and average transaction size
(ATS). Real-time reporting means that retail store managers can get updates on what’s
working or not working very quickly and change their course of action.
Technologies Used
Database: Oracle & MongoDB (Dev)
Architecture: MVC
Language: Java
Middleware: Java
Third-party tool: Highcharts, jQuery
Web Technology/ Framework: Spring, Hibernate
Tools: SpringSource Tool Suite
Operating System: Windows / Linux / Mac
Languages support: Multilingual
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