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1. Valuation App
A Tool for Financial Analysis

2. The Mobile App Industry
 There are 6 billion mobile phone subscribers in the world. Every 4th mobile
phone is a smartphone.
 In 2011 alone, 491.4 million smartphone devices were shipped and are
forecasted to exceed 1 billion units by 2014.
 A smartphone has 41 apps installed on an average.
 Users spend 94 minutes a day on mobile apps, as opposed to 72 minutes on
the web.
 Direct revenue from the sale of apps, In-app purchase and subscriptions
across smartphones and tablets.
$36.7
billion
$7.3
billion
2011 2015
Source: Nielsen, Mint.com

3. Android dominance
 With increasing smartphone penetration, there has also been a dominance in
the Android operating system share. For data which dates back to February
2012, Android had a stronghold on the OS market with a 48% share.

4. Valuation App
 Valuation App aims to serve as a portable tool for finance professionals, who
would like to perform complex calculations on the go, without resorting to
their spreadsheets for available models.
 Users input required values and get desired results computed.
 The app serves as a prototype for the following analysis:
 Beta
 CAPM
 WACC
 Income Statement
 Free Cash Flows
 Discounted Cash Flows
 Comparable Analysis
 Precedent Transactions
 Time Value of Money
 Startup Valuation

5. Business Model
 We shall use the Freemium model for our app, by offering certain features for
free to all users. They can then make an upgrade to the full version by paying
$0.99, if needed.

6. The Freemium Sales Funnel

7. Why Customers Like the Freemium Model

8. Target Market

9. Re-imagination of spreadsheets
THEN… NOW…

10. Screenshots