A Value Proposition Canvas is used to ensure that the product or service being created is centered around customer wants and needs. Specifically, this tool outlines what the customer expects to gain from the product or service, their negative experiences they will have as a consequence of using the product or service and the tasks they hope to accomplish with the product or service. Features listed in each segment can be arranged from desirable to essential. The value proposition canvas is useful for refining an innovation to make sure it is well- received on the market. The right part of the canvas depicts the customer profile. Located within the circle are customer jobs, which is where customer tasks and expectations about the product or service are listed. Additionally, this is where both the benefits and consequences of using the product or service are listed. The purpose of this segment of the Value Proposition Canvas is not to read consumer minds, but rather to understand why they want to complete certain jobs, think about how to minimize negative experiences, and how to exceed expectations. The left side of the canvas describes the product itself. Here, the pain relievers and gain creators are listed, which respectively describe how the proposed product or service fulfills customer needs and helps facilitate their ‘jobs to be done’,as well as describe the added value that is offered to the customer. Additionally, the features of different versions of the product can be listed in this segment of the canvas.

1. Value
Proposition
Template
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Innovation Best Practices

2. A Value Proposition Canvas is used to ensure that the product or service being created is centered
around customer wants and needs. Specifically, this tool outlines what the customer expects to
gain from the product or service, their negative experiences they will have as a consequence of
using the product or service and the tasks they hope to accomplish with the product or service.
Features listed in each segment can be arranged from desirable to essential. The value proposition
canvas is useful for refining an innovation to make sure it is well- received on the market.
The right part of the canvas depicts the customer profile. Located within the circle are customer
jobs, which is where customer tasks and expectations about the product or service are listed.
Additionally, this is where both the benefits and consequences of using the product or service are
listed. The purpose of this segment of the Value Proposition Canvas is not to read consumer minds,
but rather to understand why they want to complete certain jobs, think about how to minimize
negative experiences, and how to exceed expectations.
The left side of the canvas describes the product itself. Here, the pain relievers and gain creators
are listed, which respectively describe how the proposed product or service fulfills customer needs
and helps facilitate their ‘jobs to be done’,as well as describe the added value that is offered to the
customer. Additionally, the features of different versions of the product can be listed in this
segment of the canvas.
Want more tools and templates? Visit https://upboard.io/
Value Proposition Template

3. Want more tools and templates? Visit https://upboard.io/
Value Proposition Template
Gain Creators
Products
and
Services
Pain Relievers
Gains
Pains
Customer
Jobs
Gain Creators
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Products and Services
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Pain Relievers
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Gains
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Pains
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Customer Jobs
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4. Want more tools and templates? Visit https://upboard.io/
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