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Emc vmax3 technical deep workshop

Emc vmax3 technical deep workshop

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Emc vmax3 technical deep workshop

  1. 1. 1© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved. TITLE ALL CAPS INTERNAL, DARK BACKGROUND WIN THE HIGH END WITH VMAX3 COLIN GALLAGHER, SR. DIRECTOR VMAX PRODUCT MARKETING
  2. 2. 2© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved. EMC VMAX Technical Overview http://ouo.io/lBomA Presentation - Symmetrix VMAX Family with Enginuity 5876 http://ouo.io/qkCML Presentation - FTS Deep Dive http://ouo.io/hhqO7c Presentation - VMAX Hardware Deep Dive http://ouo.io/GlO0v EMC VMAX Technical Deep Dive http://ouo.io/FiEuqy VMAX MF Information Experience_Feb23 http://ouo.io/Zz1ht VMAX Technology Day - SnapVX http://ouo.io/hQqqN0 VMAX Technology Day - SLO Provisioning http://ouo.io/Pkg8nl VMAX Technology Day - Unisphere Overview http://ouo.io/sQgyy VMAX Customer ProductOverview_USB http://ouo.io/eT3MLS Compare - EMC Symmetrix VMAX CAT Presentation http://ouo.io/OCl6ns VMAX Best Practices for VMware Environments http://ouo.io/ua0yV VMAX Technology overview plus positioning with DMX http://ouo.io/feUZg V-Max Overview and Use cases http://ouo.io/jfuZG EMC Symmetrix V-Max Series with Enginuity http://ouo.io/Pwb9m EMC Symmetrix V-Max and DMX4 vs. Hitachi USP V http://ouo.io/pfIzMl EMC Symmetrix Family http://ouo.io/antS6 EMC Symmetrix V-Max http://ouo.io/hWWpIe EMC Symmetrix Enabled Oracle Technology Overview http://ouo.io/7Z6uZ Student Guide & Workshop & Internal Training & Confidential Update Daily https://goo.gl/VVmVZ0
  3. 3. 3© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved. 36% Additional Drag VPLEX CONNECTRIX DATA DOMAIN VNX XIO RIGHTTIME $1B+VMAX sales in Q4 Strong ramp on VMAX3 Additional functionality to sell ProtectPoint joint sales opportunity 3© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved.
  4. 4. 4© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved. THEY RELY ON US TO… VMAX MATTERS TO OUR CUSTOMERS PROVIDE IT LEADERSHIP INTO THE FUTURE RUN THEIR BUSINESS
  5. 5. 5© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved. THEY RELY ON US TO… VMAX MATTERS TO OUR CUSTOMERS 9 of the 10 Largest Life Insurance Companies RUN THEIR BUSINESS
  6. 6. 6© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved. THEY RELY ON US TO… VMAX MATTERS TO OUR CUSTOMERS 18 of the 20 World’s Largest Banks RUN THEIR BUSINESS
  7. 7. 7© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved. THEY RELY ON US TO… VMAX MATTERS TO OUR CUSTOMERS 94% of the Fortune 50 Companies RUN THEIR BUSINESS
  8. 8. 8© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved. PEOPLE USE EMC VMAX FOR THE THINGS THAT HOLD UP SOCIETY WHAT IF THERE WAS NO VMAX? Check out Chad’s blog
  9. 9. 9© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved. 9© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved. A NEW STANDARD FOR HYBRID CLOUD NEW ARCHITECTURE EVOLVED OS VMAX3 SYMMETRIX MAINFRAME DMX CLIENT SERVER VMAX VIRTUAL ENVIRONMENTS NEW PRICING AND PACKAGING PRICING NEW USE CASES CAPABILITIES HYBRID CLOUD
  10. 10. 10© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved. 10© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved. OPTIMIZE PERFORMANCE AT SCALE BALANCE RESOURCES NO LONGER SILOED RESPOND TO CHANGING WORKLOADS NO ADDITIONAL HARDWARE PERFORMANCE ISOLATION PREDICTABLE SERVICE DELIVERY
  11. 11. 11© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved. HYPERMAX – GAME CHANGING OS 11© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved. BUILT ON ENGINUITY • 25+ YEAR HISTORY • >1.5 BILLION RUN HOURS NEW LEVELS OF TCO FOR VMAX • SIMPLER MANAGEMENT AND DENSITY • INFRASTRUCTURE CONSOLIDATION ENGINUITY + NEW CAPABILITIES
  12. 12. 12© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved. 12© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved. PROVISION IN LESS THAN 2 MINUTES SIMPLE MANAGEMENT AT SCALE Reduce management costs by 50% 80% Reduce time-to- provision by DIAMOND <1.0 milliseconds GOLD 5 milliseconds SILVER 8 milliseconds FAST POWERED
  13. 13. 13© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved. DUAL DENSITY DRIVES DOWN TCO Reduced Power and Cooling Costs 45% UP TO Reduced Overall Environmental Footprint 60% UP TO Improved TB/ft 4XUP TO 75% UP TO Reduced Physical Footprint 13© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved. Improved IOPS/tile 9XUP TO
  14. 14. 14© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved. 14© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved. MAKING VMAX3 EASIER TO SELL IN Q4 UNIFIED BLOCK & FILE EMBEDDED GATEWAY PROTECTPOINT REDEFINING BACKUP ENHANCED SRDF FASTER & MORE EFFICIENT PERFORMANCE OPTIMIZATIONS OPEN REPLICATOR MIGRATIONS FROM VMAX TIMEFINDER SnapVX SIMPLE, BUILT FOR SCALE
  15. 15. 15© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved. DEST/DEV COPIES 10TB TIMEFINDER SNAPVX FREES STORAGE PRODUCTION VOLUME BACKUP/REPORTING COPIES 20TB+10x SAVINGS 10TB~80TB+
  16. 16. 16© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved. NON-STOP OPERATIONS WITH VMAX Eliminate Costly Downtime Exceed Stringent Replication SLAs (RTO, RPO) Eliminate Planned Downtime Ensure 100% Data Integrity Proven 6 Nines of Availability Advanced Fault Isolation, map-out faulty memory DIMMS, mirrored memory no single points of failure Gold Standard in Multi-Site Replication Proven Disaster Recovery and rapid restart; 2-site, 3-site, 4-site replication Non-Disruptive HW and SW Upgrades Continuous IO through parallel microcode NDUs, upgrade VMAX O/S within seconds T10 DIF Data Coding Single Bit Error Correction, validation checksum for external arrays when running FTS on VMAX ALWAYS ON AVAILABILITY FOR YOUR MISSION-CRITICAL APPLICATIONS
  17. 17. 17© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved. PROTECTPOINT: EXTEND & DEFEND INDUSTRY UNIQUE BACK UP SOLUTION POSITION IN ORACLE ACCOUNTS FOR Up to 10X faster backup and recovery 10X UP TO Lower backup infrastructure cost 50% UP TO • Sell Data Domain w/ VMAX3 Refresh • Upsell VMAX3 into DD accounts • Coordinate w/ EMSD & DPAD sales • Target large Oracle environments CALL TO ACTION
  18. 18. 18© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved. TIERING ACROSS… the Data Centerthe Cloud ACROSS EMC & HYBRID CLOUD CLOUD STORAGE OFF PREMISE ACROSS THE DATA CENTER Reduced $/GB on your Coldest Storage 40% UP TO
  19. 19. 19© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved. VMAX3 PRICING FOR SIMPLER SELLING Software Sold By Usable Capacity No Price Increase At Release Software Is Drive Agnostic – No Flash Penalty Flash PowerPacks Available $ $ $ $
  20. 20. 20© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved. ACTUAL COMPARE VMAX3 TO VMAX Street Price: $3.26/GB Includes August 40K Base Engine price reduction 4-engine, 3.75 floor tiles Street Price: $3.34/GB Improved Response Time; ½ the Engines Increased Capacity; ¼ the Footprint 2-Engine, 1 Floor Tile 3YR TCO Savings: 20+% VMAX3 200K Configuration VMAX 40K Configuration
  21. 21. 21© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved. VMAX 100K Win “new logos” with aggressive price point VMAX 200K Solve broadest set of customer needs VMAX 400K The consolidator, leading performance and scale HOW TO SELL VMAX3
  22. 22. 22© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved. WIN NEW LOGOS WITH THE 100K Expand footprint with entry multi- controller Lead with simplicity of service levels Position 2-Tier double dense configs for best $/IOP and $/GB Target 3PAR Fight off XIV Close with enterprise features and aggressive pricing
  23. 23. 23© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved. COMPETITIVE: VMAX3 VS. HP7400 – 4-nodes – Est. Street Price: $1.80/GBr – 140TBu • 16 400GB SSDs 3R5 • 228 600GB 10k SFF R1 • 88 1.2TB 10k SFF 6R6 – 24 Ports – Operating System, Management Console, Data Optimization Suite & System Reporter – 36 mo. SWM – 2 engines/4 directors – 1 Floor Tile – Street Price: $1.88/GBr – Competitively Priced, More Functionality – 140TBu – 2 Tier Config • 24 800GB SSDs 3R5 • 144 1.2TB 10k 6R6 – 32 Ports – HYPERMAX OS & Foundation Suite – 36 mo. SWM HP7400VMAX3 100K
  24. 24. 24© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved. TAKE HIGH END SHARE WITH THE 200K Protect base w/ best price/perfor mance/densit y Lead with new standards for tier 1 storage Position Flash optimized hybrid with low $/GB Target Use when setting the table Fight off AFA’s Close with ProtectPoint to broaden play
  25. 25. 25© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved. COMPETITIVE: VMAX3 VS. PURE FA450 – Effective Capacity: 190TBe • Assumes 70TBr • 5:1 data reduction ratio – Est. Street Price: $5.45/GB – Purity OE 4.0 SW • FlashReduce • Flash Protect • FlashRecover – 36 mo. Premium SWM - 2 engines/4 directors - 1 Floor Tile - Street Price: $4.46/GB - Economics of Hybrid - Workload/App Flexibility - Multicontroller - 194TBu – 2 Tier Config • 64 800GB SSDs 3R5 • 176 1.2TB 10k SFF 6R6 - 32 Ports - HYPERMAX OS, Foundation Suite - 36 mo. SWM - Flash PowerPack included Pure FA450VMAX3 200K
  26. 26. 26© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved. CONSOLIDATE WITH THE 400K Highlight ProtectPoint for large Oracle backups Lead with new standards for Tier 1 storage Position Flash optimized hybrid with low $/GB Close with best price/ performance /density Target HDS Other Large Tier-1 Configs
  27. 27. 27© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved. COMPETITIVE: VMAX3 VS. HDS G1000 – 2 VSD Pairs – 2 Floor Tiles – Est. Street Price: $6.70/GB – 190TBu • 32 1.6TB FMD • 32 300GB 15k SFF 3R5 • 216 900GB 10k SFF 6R6 – 32 Ports – SVOS, Analytics & Data Mobility SW – 36 mo. SWM – 2 engines/4 directors – 1 Floor Tile – Street Price: $5.51/GB – Win with Density – Compete on Price – 194TBu – 2 Tier Config • 64 800GB SSDs 3R5 • 176 1.2TB 10k SFF 6R6 – 32 Ports – HYPERMAX OS, Foundation Suite – 36 mo. SWM – Flash PowerPack included HDS G1000VMAX3 400K
  28. 28. 28© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved. VMAX3VMAX * Review capacity requirements to ensure will fit within 100K. If not, bump up to 200K. EASY ENGINE DECODER 40K 4-8 Engine 40K 1-6 Engine 20K 4-8 Engine 20K 1-4 Engine 10K 1-4 Engine 400K, 1-4 Engine 200K, 1-4 Engine 200K, 1-3 Engine 100K*, 1-2 Engine 100K*, 1-2 Engine2:1 2:1 3:1 3:2 2.5:1 Engine ratio
  29. 29. 29© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved. CAPACITY FLASH PERCENTAGE LEADING WITH 2-TIER CONFIGURATIONS 400K 200K 100K OPTIMAL DRIVE MIX 20-60% 15-50% 10-20% 40% OPTIMAL 20% OPTIMAL 10% OPTIMAL $4.21-$5.44/GB DUAL DENSE CONFIG $3.42-$4.75/GB DUAL DENSE CONFIG $2.65-$3.10/GB DUAL DENSE CONFIG ! 0% 100% SSD R5 800GB /-/ 10K SAS R6 1.2TB
  30. 30. 30© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved. TURNING OBJECTIONS INTO STRENGTHS Simple Management Brought to Tier 1 Simple, Scalable Snapshots Performance, Scalability, & Density Embedded File
  31. 31. 31© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved. UNIVERSALLY DIFFERENTIATE VMAX3 IN THE MARKET VMAX3 IS HIGHLY DIFFERENTIATED HYPERMAX OS Lowers TCO with New Levels of Consolidation Dynamical Virtual Matrix Automatically Optimizes Resources Service Level Provisioning Reduces Time to Mange ProtectPoint Reduces Time, Complexity and Cost of Back-ups

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