The document outlines a digital marketing plan involving SEO, PPC, SMO, and SMM. It includes an agenda and sections on marketing trends, SEO strategies like on-site and off-site optimization, PPC campaign management activities, SMO measurement metrics and activities for different social media platforms, and SMM campaign planning, setup, and optimization activities.

1. Digital Marketing Plan
SEO, PPC, SMO & SMM

2. Agenda
Search Engine Optimisation - SEO2
Pay Per Click (PPC) Advertising3
Social Media Optimisation - SMO4
Social Media Marketing - SMM5
Marketing Trends1

3. Marketing Trends
• Campaigns fade out, Real-time marketing is in.
• Inbound marketing grows
• Know your customer
• Marketing becomes more accountable for revenue generation
• Social media gets integrated
• Be mobile or fall behind
• Social & content impact SEO even more
• Big data gets bigger and digestible
• Email Lives on
• Marketing technologies evolves
• Content crowdsourcing grows
• A picture is worth 1,000 words
• Context is content’s new best friend
• Outbound marketing loses traction

4. Search Engine Optimisation
• On-Site Optimisation
 Keyword Targeting – Target a wider range of keywords
 User Experience – is #1 priority
 On-Site Content – Write compelling content for your audience
 Keyword Density – Not overly important
 Content - Content is diverse - multi faceted
 “Sell” – Compelling content for title, meta, adverts etc.
 Schema.org – A more semantic web
 Writers & Content Authorship – Rel: Authorship
• Link Building & Off Page Optimization
 Off-Site Content – Generate highly creative sharable content
 Anchor Text – Link diversity and brand links
 Domain Selection - Build a long lasting brand!
 Blog Links – High quality guest blogging
 Directory Submissions – Manual quality checked submissions
 Press Releases – Strategic PR – back to real PR
 Blog Comments – Talk and connect with real people
 Social Media – Social traction correlates with links

5. SEO Activities
List of Activities Month 1 Month 2 Month 3 Month 4 Month 5 Month 6
SEO Audit
Technical SEO
 Webmaster
 Analytics
 Site Compliance
Content Review
Site Migration
Yes
On-Page Optimisation Yes Yes Yes Yes Yes
Link Building & Off Site
Optimization
Yes Yes Yes Yes Yes
Reporting &
Management
Yes Yes Yes Yes Yes Yes

6. Pay Per Click Advertising
Client Goals Audit Assessment & Research
Action Planning, Setup & Performance
Measurement
Target Keyword
Target Markets
Campaign Action
Competitive Analysis List the final campaign goal / objective
Study & Understand Product,
Services & Solutions
Finalise the campaign plan & strategy. Target ,
Budget, Campaign Groups & Messages
Strategy Analysis & Re-planning (Re-enter process)
Campaign structure, keywords, ad text, landing
pages, conversion tracking analysis & thank you
page.
Schedule action items with co-accountability Campaign Setup & Live
Goal Report & Review Process Monitor & analyze traffic . Conversion data.
Divide action items between Client & Solid Radicle
Optimize campaigns, tweak , research more
keywords and achieve campaign goals.

7. Pay Per Click Campaign Management Activities
List of Activities Month 1 Month 2 Month 3 Month 4 Month 5 Month 6
SEM Audit
 Current Campaign
 Analytics
 Networks
 Others
Yes
Landing Page Audit All Yes Yes Yes Yes Yes Yes
Conversion
Optimization
To drive incremental page views
with existing budgets
Yes Yes Yes Yes Yes Yes
Reporting &
Management
Yes Yes Yes Yes Yes Yes
Banner Ads
Development
Limited (Web & Mobile) Yes Yes Yes Yes Yes Yes
Video Ads
Development
Limited (Web & Mobile) Yes Yes Yes Yes Yes Yes

8. Social Media Optimisation (SMO)
Measurement Attention Engagement Authority Influence Sentiment
Facebook
 Unique Visits
 Impressions
 Page Views
 Content Consumption
 Total Interactions
 Fan Interactions
 Photo / Videos
 Post Quality
Outgoing links to authorized
content, discussion, posts
etc.
 Likes
 Subscribed / Follow
 Audience demographics
 Positive / Negative /
Neutral
 On-message
Twitter Followers
 Retweets
 Direct Messages
 @Replies
 Shared Content
 HashTags
 Inbound links
 External link to authorized
content
 Extended Networks /
influence of followers
 Followers profile as targets
 Positive / Negative /
Neutral
 On-message
You Tube
 Views
 Subscribers
 Likes / Dislikes
 Comments
 Favorites
 Inbound links
 External link to authorized
content
 Subscribers
 Demographic Insights
 Audience profile
 Positive / Negative /
Neutral
 On-message
Blogger Engagement Share of Voice # of comments
 Inbound links
 Subscribers
 External link to authorized
content
Audience Profile
 Positive / Negative /
Neutral
 On-message
Foursquare
# of Unique Visitors
Check-ins
# of repeat check-ins
# check-ins broadcast to
Twitter and Facebook
Audience Profile
 Positive / Negative /
Neutral
 On-message
Google+
 Unique Visits
 Impressions
 Page Views
 Content Consumption
 Total Interactions
 Friend Interactions
 Photo / Videos
 Post Quality
Outgoing links to authorized
content, discussion, posts
etc.
 +1
 Shared
 Audience Profile
 Positive / Negative /
Neutral
 On-message
Pinterest Followers
 # of Pin / Repin
 # of Comments
 Interactions
 Inbound links
 External link to authorized
content
 Likes
 Audience Profile
 Positive / Negative /
Neutral
 On-message
Instagram Followers # of comments
 Likes
 Audience Profile
 Positive / Negative /
Neutral
 On-message

9. Social Media Optimisation Activities
List of Activities Month 1 Month 2 Month 3 Month 4 Month 5 Month 6
All Social Media
Profile Audits
Facebook, Twitter, Pinterest,
Google+, YouTube, Foursquare
& Instagram
Yes
Post / Content Audit All Yes Yes Yes Yes Yes Yes
Conversion
Optimization
To drive incremental traffic &
page views.
Yes Yes Yes Yes Yes Yes
Reporting &
Management
All Metrics Yes Yes Yes Yes Yes Yes
Content Creation All Yes Yes Yes Yes Yes Yes
Video Development Limited Yes Yes Yes Yes Yes Yes
Images All Yes Yes Yes Yes Yes Yes

10. Social Media Marketing (SMM)
Client Goals Audit Assessment & Research
Action Planning, Setup & Performance
Measurement
Target Audience
Target Interest
Target Geography
Competitive Analysis List the final campaign goal / objective
Study & Understand promotion
items
Finalise the campaign plan & strategy. Target ,
Budget, Campaign Groups & Messages
Strategy Analysis & Re-planning (Re-enter process)
Campaign structure, ad text, landing pages
(external links), landing page (on rented
platforms), traffic insights and conversion
tracking.
Schedule action items with co-accountability Campaign Setup & Live
Goal Report & Review Process Monitor & analyze traffic . Conversion data.
Divide action items between Client & Solid Radicle
Optimize campaigns, tweak , research more
interests and achieve campaign goals.

11. Social Media Marketing Activities
List of Activities Month 1 Month 2 Month 3 Month 4 Month 5 Month 6
Paid Campaign Audits
Facebook ( if any other do let us
know)
Yes
Message / Landing
Page Audits
All Yes Yes Yes Yes Yes Yes
Conversion
Optimization
To drive incremental traffic &
page views.
Yes Yes Yes Yes Yes Yes
Reporting &
Management
All Metrics Yes Yes Yes Yes Yes Yes
Content Creation All Yes Yes Yes Yes Yes Yes

12. Thank you!
Solid Radicle Solutions
Email: info@solidradicle.com
Website: www.solidradicle.com
Call: +91.9820960894