Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
UI vs UX ( User Interface vs User Experience)
1. UI vs UX
User Interface vs User Experience
- Sonali Pawar
(UI/UX Designer, Visual Designer)
2. What is User Experience (UX) ?
It focuses on structure, layout, navigation
UX design is the process of building relationships between a company, its
products, and its customers
UX design contributes to a product that provides an effective user
experience. It includes different disciplines, such as visual design, interaction
design, usability, and more.
3. What is User Interface (UI) ?
It focuses on visual appearance
It attracts customers and ensures pleasant product experience
It defines elements and the communication between them
4.
5. How they differ ?
UX
Usability Testing
Research
Experience Maps
Strategy & Content
Wireframing & Prototyping
UI
Layout
Visual Design
Branding
User Guides
Interactivity & Animation
6. UI: Specific assets users interact with products & services
UX: Interaction and experience users have with products & services