The document provides tips for enhancing business blogging to attract customers. It recommends avoiding sales messages and using a conversational tone to engage readers. Blog posts should use attractive headlines to draw readers in and include captivating paragraphs that are reliable and sympathetic. The conclusion should inspire readers to regularly follow the brand by developing a habit of reading the blog. Readers should be asked to provide their email address to receive further advice on the topics discussed in the blog.
2. Say No to Sale Messages
• The customers are least concerned about
your business sale and purchase so, just
keep your blogging simplified excluding the
sale messages. It is important to think about
their opinion and connect with your target
customers. Instead of using sale messages
in blogging it is important to advice customers
that what would be better for them this create
a trustworthy bond between customers and
brand.
3. Avoid Corporate Tone
• To engage with readers it is important to
make the blogging more conversational by
which blogger can relate it with him or her.
Avoid the corporate tone in your blogging and
make it more friendly and subjective to the
reader. Writing conversational blog
comprises with one to one conversation tone.
4. Attractive Headlines
• Why a reader will come to your blog? It is a
simple question a blogger must ask himself
or herself because its answer or outcome will
tell you what to add or remove from your own
blog post. Usually a reader get into the blog
when finds its headline attractive, so it is
important to use attractive headlines. This will
engage more and more readers to the blog.
5. Create Captivating Paragraphs
• The paragraphs of the blog must be assuring
readers that the content is reliable and have
some good sense. Secondly it must be so
good and sympathetic to readers.
6. Conclusion
• The conclusion of the blog must be
inspirational which not only give good feeling
to the reader but it compel people to get
connect with the brand by regular blog
reading habit.
7. Leave Email Address
• Ask readers to sign up the email address
mentioned in the end of the blog for better
solutions and advices on the subject
discussed in the blog.
