1. Questionnaire
We are carrying out a questionnaire in order to discover what our target audience would like to see
in a music video, album release and poster, in order to understand their opinions and preferences
surrounding the rock genre.
1) Age
Under 16 16-20 21-25 26-30 31-35 36-40 41-49 50+
2) Gender
Male Female
3) Employment status (Circle as appropriate)
Full time Student Part time Student Part Time Work Full Time Work
Unemployed Retired
4) Home Town
Harlow Bishops Stortford Epping Sawbridgeworth
Other _________________________________
5) How would you usually watch music videos?
Computer Television Tablet Phone Other__________________________________
6) Do you regularly attend gigs?
Yes No
7) Where would you normally purchase music?
Online Supermarket Digital Download
Music Shops Download Gigs

2. 8) How much do you usually spend on musical purchases per month eg. singles, albums, digital
downloads and music DVDs?
Under £10 £10-£20 £20-£30 £30-£40 £40-£50 £50-£60
9) How much you be willing to pay for a newly released album?
Under £5 £5-£8 £9-£12 £13-£15 +£15
10) What would you usually expect to see in a music video falling into the Indie Rock genre?
(Circle as many as applicable.)
Storyline in relation to song Shots of the band playing Special effects
Still Images Stop motion animation A mixture of both the band and storyline
11) Which album cover appeals to you?
12) Why?
Colour Layout Font Image
Other_________________________________
13) Who are your favourite bands from the indie genre? (Tick as many as appropriate.)
Arctic Monkeys The Kooks The Killers Bombay Bicycle Club

3. MGMT Other_____________________________
14) What would you expect the style of the music video to be? (Circle as appropriate)
Black and white Colour Fast paced shots
Slow paced shots High key lighting Low key lighting
15) What would you expect the band/actors to look like for an Indie Rock video? (Pick one)
16) Which of these advertisements is the most appealing?
d

4. W
17) EWhy? Colour Layout Image Other________________________