2. SEO webmasters across the globe agree link building as an
integral part of the Google search algorithm and it would
remain same for years coming. But getting rank on SERPs is
a matter of getting delectable link juice which is much more
harder. We must accept that at the end only high quality
backlinks that matters and no other shortcuts.
3. Avoid Low Quality
Directories
If your SEO Service provider is still indulge in low quality
directory submissions with your direct keywords as the anchor,
then there are chances of your site getting penalized by Google
penguin updates. It is advisable to check what your SEO
providers practises to get links for your site. This will make sure
that discrepancies are avoided before any more harm.
5. Paid links
Many of the SEO webmasters practising for paid links does
not feel it as a spam. Chances of Google finding these
practises is very negligible. But if these activities comes
under the radar of Google, your site will soon get penalised.
And page rank will drop to nill.