When creating media for a music single, it is important to establish a consistent house style across all elements. This document discusses the house style developed for the single, which included matching colors, designs, photos and backgrounds on the digipak and poster. Key aspects of the house style were the image of two people holding hands, a soft cloud background effect, and a simple font suited for the pop rock genre. These visual elements were meant to be memorable and relate to the themes and story portrayed in the music video.

1. When creating three different types of media we had to consider the house
style that would be created to link the main product and the ancillary tasks.
We used the brief throughout the many stages of the coursework to make
sure it was suited. House style is important to a company especially in the
music industry to be memorable to the target audience and a successful
house style will be recognised. A house style should include matching
colours, an original design, similar texts, similar photos and
backgrounds. The visualisation helps to emphasises there individual music
iconography.
There are many similarities between the two ancillary tasks which creates
house style for this particular single. The particular style that we wanted to
create for the ancillary tasks was something that appeared soft but contained
a memorable image that could be associated with this song.
DIGIPAK
POSTER
Three main features which create house style within the ancillary tasks are:
• Background colour and effect
• The holding hands image
• The text

2. Font
This style of font has been used on both the poster and the digipak. We
wanted to use a simple font for both ancillary task so that it was easy to read
but effective, memorable and suited our Pop Rock genre. We did not want
the text to be too bold because we wanted the image to make more of a
statement.
“You were always hard to hold, so letting go ain’t easy…”
Images
These are the two similar
images that appear on the
middle pages of the digipak and the centre of the
poster. The image creates a sense of house style which is
very memorable to whomever see’s it. The characters
holding hands relates to the song because during the music video the
characters end up leaving each other for a while but reconnecting in the end.
Therefore, the hands in the photo are holding on by fingertips which suggest
that the characters always had a hold on each other. The lyrics above also
relate to the characters holding hands and how letting go is going to be hard
which is why they reconnect in the end of the music video.
Background

3. The background of the poster
and the digipak are exactly the
same to create a strong sense of
house style. The soft effect of the
background which is created by
clouds relates to the hands
holding on by only there fingertips
which creates an endearing
image.
More Conventions
The black and white images
throughout the music video
also link to the two ancillary
tasks. The poster and the
digipak both have a similar
effect on the background to a
sepia effect. This colouring is
not far off a black and white
colouring. Therefore, there is a
constant essence of the past
being brought into the music
video and also a dated feel into
the ancillary tasks.
Cross dissolves were another main
effect which was used a lot throughout
the music video. The cross dissolve
give a soft transition which appears
slower and can relate more to the
slowly paced music. In parts of the
song where the music is slower, for
example, the verses. The cross
dissolve is more suited than a fast
pace cut.
Poster and Digipak
Influences

4. We needed both the ancillary tasks and the music video to be just as
successful because our ancillary tasks were promoting the product and
creating an image for the band. The bands which had a big influence in
conventions we used for each task were the Script and also the Verve when it
came to designing the poster. These bands album cover and poster were very
basic yet effective and we really liked the overall feel of them. When I had
recently saw the latest Script album on the shelves, the image of two people
holding hands really stuck in my mind. Therefore, we thought that this was an
effective and suitable image for the poster and the digipak. The verve poster
has a basic background of a sky landscape and therefore we wanted the
background of our poster to have a basic effect which looked liked clouds, this
is something which we were able to do on Photoshop.