2. BAND ARTWORK
Black and blue reflect the
band’s image and genre –
BAND NAME
alternative rock
The band name combined with
the band’s artwork allows the
SINGLE TITLE audience to identify the
product.
WHAT IT IS
RELEASE DATE
ALBUM NAME
AND RELEASE RETAIL CHAIN LOGO
DATE Advertising the retail chain’s logo
Informative adverts increase the BAND’S WEBSITE acts as synergy- HMV will be
chance of brand identity in the advertising the album, thus
future. Band’s website creates synergy between
furthering brand reach, and brand
magazine and internet. Cross platform identity for both the band and
promotion increases brand reach. retail company.

3. BAND/ ALBUM BAND NAME
ARTWORK
The rough scratchy font further
connotes the idea of their heavy
Reds and blacks connote the
music.
aggressive nature of their music.
ALBUM TITLE
RELEASE DATE
FORMAT AVAILABLE
ON
Being available on a variety of
formats increases brand reach.
TOUR ADVERTISMENT
WEBSITE
Advertising internet accessibility in
a magazine acts as synergy LOGOS
between magazine and advert
and cross platform promotion. This Inclusion of a Retail company’s logo acts as synergy –
also encourages the extension of advertising another company, and hence then being
brand reach. advertised in HMV- increases brand reach

4. Word ‘WAR’ is large, playing on
artwork by John Lennon – playing
The black square against a white to the codes recognisable by
background helps bring out the music lovers.
word ‘WAR’, allowing it to draw
the attention of the reader
BAND NAME
ARTWORK
Red, black and white are
recognisable colours for the
band.
FORMAT The same font is used throughout
the advert creating a sense of
continuity.
FEATURES
Exclusive tracks featuring well
RELEASE DATE known artists act as a unique
selling point. The artist’s name in
this case is drawn out with a larger
size font.
RECORD LABEL
PREVIOUS ALBUM
ARTWORK
Previous art work helps draw in fans of previous albums. The audience recognise these symbols, and even
feel included as it is something they’ve previously purchased. If they liked the previous album then this will
encourage them to purchase the new album.

5. BAND NAME
Band name is the most established
and recognisable thing on the
poster already, so it is the
biggest, thus drawing in anyone
ALBUM ARTWORK who has already heard of the
Helps the audience to recognise band.
the album when they see it in
shops – creates brand identity. ALBUM NAME
UNIQUE SELLING POINT
USPs give the audience reasons to
buy this album over others, ratings
and exclusive features draw them RELEASE DATE
in and encourage them to pick
this over another new release on
the shelves.
INCLUSIVE FEATURES
FORMAT
RECORD LABEL

6. BACKGROUND ALBUM ARTWORK
Black and blue reflect the
band’s image and genre –
alternative rock
BAND NAME
UNIQUE SELLING ALBUM NAME
POINT
RELEASE DATE
LOGOS
WEBSITES

7. Both adverts follow the same layout and style to create a relationship between
the two. The band’s style, origin and genre are reflected in the images – their
artwork is consistent across all means of advertisement to synergise between
them all.
Album artwork
becomes Single
artwork
Band name
remains the same
Album title
becomes single title
FORMATS SEPERATE
AVAILABLE RELEASE DATE

8. BAND NAME
BLACK AND
WHITE
CONTRASTS
SINGLE TITLE
SINGLE ARTWORK
WHAT IT IS
SEPERATE RELEASE DATE FOR RECORD LABEL
DOWNLOAD FORMAT
WEBSITE
Minimal advert, though informs the audience of
Single artwork is similar to the album artwork – creating brand everything they need to know. They don’t need to
identity so the audience can recognise the album the single is ask any more questions, they know what it is, and
from etc. then it’s available.

9. LYRICAL QUOTE
BAND NAME
ALBUM ARTWORK
This advert uses minimal
conventions, showing that a good
RELEASE DATE advert doesn’t have to inform the
audience everything.
Leaves the audience asking
questions – encourages them to
research it their self.
RECORD LABEL LOGO

10. BAND PHOTOGRAPHY
BAND NAME
RELEASE DATE
ALBUM TITLE
ALBUM ARTWORK
UNIQUE SELLING
POINT
FORMAT
All the adverts I’ve researched follow very similar codes and conventions.
Some have more features than others, whereas some are very minimal. The
amount featured on the, advert depends on the band and album being
sold.

11. BAND NAME
Similar to Bring Me The Horizon’s advert, this is very minimal, not informing the
audience of everything they need to know, encouraging them to do further
research into the advert. Plays on the audience’s mind, making them
ponder.
ALBUM NAME
FEATURES
RELEASE DATE
RECORD LABEL
WEBSITE LYRICAL QUOTE
Both informative and minimal adverts have their pros and cons. Informative tells the
audience everything they need to know however can become cramped and
discourage people from reading on. Minimal adverts can be more aesthetically
pleasing and can encourage people to look into the album more. Minimal can have
people questioning and pondering and then the advert has fulfilled it’s purpose by
remaining in someone's mind- however some people prefer to be spoon fed the
information.

12. My advert for Rough Twist’s EP will follow similar conventions to those I’ve
researched.
Each advert I looked at used similar conventions to the last, but not always the
same or as many.
For example, Bring Me The Horizon’s advert was very minimal. It didn’t feature
the album’s name of details of the available formats, but did include the album
artwork and a lyrical quote. However Fall Out Boy’s Greatest Hits advert
included the album name and artwork, ratings, featured tracks and available
formats.

13. To conclude my research, an effective advert doesn’t need to tell the audience
everything, as long as it tells them the minimal – What band they’re looking at,
lyrical reference or song/album title, and a release date.
• I will include the band’s , the , and as a
minimal setup. The logo is a recognisable symbol for the band and will help increase brand
identity.
• If it coincides with the design I will add
• To synergise between the paper advert, and the internet adverts, I will include the band’s
website address. This also, in conjunction with the displayed record label, will emphasise
the brand identity.
• I may include a logo for an retail chain like HMV. This would create synergy, advertising
another company/product, as well as further advertising the album it’s self, as it will be sold
at the retail chain being advertised.
Thus the two are working together to sell each other as a product.