This presentation is from my talk at IIMTC 2014 (International India Medical Tourism Conference) that was addressed to Marketing Professionals and Medical Felicitators from Healthcare Industry.

1. 14 Social Media and Digital
Marketing techniques to
enhance Medical Tourism
www.echovme.in
www.soravjain.com |
sorav@echovme.in

4. Its about One to One!

5. How are you connected to your
international friends today?

6. I am sure you named one of these…

7. Internet unites us! We’re Global Citizens!

8. Have you made your business Digital
(Internet / Mobile) friendly yet? | What
works for you, will work for your business!

9. We need to address biggest
concern of the world!

10. Dr. Google’s Credibility!
YOU HAVE CANCER!

11. What Doctor’s Say!
85%
10%
5%
*Research Done by Echovme – Doctor’s Social Media Usage Pattern Survey

12. What Doctor’s Say!
*Research Done by Echovme – Doctor’s Social Media Usage Pattern Survey

13. Medical Tourism & Responsibilities…
• Its time Government of Asian Countries
Intervene and create genuine Digital Properties!
• Example: AIDS.gov (US), Aidsinfo.nih.gov (US),
CancerCentre (US), Cancer.org (US)
• Its time individual healthcare brands take
responsibilities and create trusted source of
information.
• Example: BabyCenter!

14. People believe in what they say…
Source of information! Community and Interaction!
This property offers ‘Marketing Solutions’ to brands who wants to reach
out to Parents! Why not create your own specialized property?

15. 14 Great Opportunities that
Healthcare Sector Should Invest in to
Improvise Digital Presence for Medical
Tourism!

16. 1. Is your Website Mobile Friendly?

17. 2. Invest in Regular Listening!

19. Example of Listening Manual
Brand Based Listening Competitor Based Listening
Need / Problem Based
Listening
Opportunity Based Listening
Ex: Apollo / Apollo Dental / Apollo
White
Ex: Vasan Dental Care
Ex: Tooth ache, teeth ache, gum
bleeding, stinking mouth etc.
Ex: Visiting Chennai, Smile, Bad
Breath etc.

20. 3. Create Social Media Database for
one to one interaction!
Countries / Cities Indian in Twitter Bio
Australia 520
United Kingdom 267
London 1,597
Sweden 67
USA 1350
New York 67
California 474
First step of Medical Tourism! Extend your relation wit
Top Most Influencers on Tweeters! NRIs are available t
connect….
Are they more
likely to visit
India?

21. 4. Build Personal Brands | Brand
Ambassadors!

22. 5. Target Expats using Facebook
Advertisements!

23. 6. Target Business Travellers and
Intenders

24. 7. Integrated Digital Marketing
(SEO + SEM + SMM)
On a spend of Rs. 2,00,000/- | Received 300+ Leads | Closed
Sales of Rs. 15,00,000/- Till Now..

25. 8. Email is Dead! Invest in Re-targeting!

26. 9. Create
Opportunity to
Interact Live with
Doctors!

27. 10. Invest in Content
Strategies and Not
Promotional Strategies!

28. Dr. Ashley from Kerala uploads videos of operations that goes
viral with an average 10,000 share!

29. 11. Blogging & YouTube is Must!
Creating a Blog Network
for Dr. Paul’s!

30. 12. Develop Relationship with Travel
Bloggers and Online Influencers
• I trust few people online – They make opinions on Restaurants /
Movies / Travel / Hotels / Books and more…
• Healthcare can be a category! Create a Travel Blogger Outreach
Program!
• Create a program to engage the most followed Twitter Individuals!
• Quit full time marketing job.
• Writes on destinations India and Abroad –
Popular for story telling through pictures and
content.
• Travelled more than 10 countries on the
expense of Tourism Boards.
• Will her opinion matter for your hospital?

31. 13. Digital Celebrity Endorsements &
Photo Moments!

32. 14. Measure
Google
Analytics –
Regularly,
understand
where your
traffic is coming
from..

33. Connect with
Me..
• Linkedin.com/in/soravjain
• Twitter.com/soravjain
• 9791134451
• sorav@echovme.in
• www.SoravJain.com
• www.soravjain.com/boo
ks
• www.soravjain.com/bio
• Company:
www.echovme.in