Overview of the apps built to showcase the LocalSocial Proximity Platform

1. POWERING PROXIMITY
Sean O Sullivan
CEO, Rococo Software
sos@rococosoft.com
twitter @sos100

2. Company Background: Rococo in a nutshell
Founded 2000
Sector Wireless, Mobile
Staff 6
Focus Proximity Software and Solutions (“Powering Proximity”)
Short range wireless (NFC, WiFi, Bluetooth); Web Scale (Ruby on Rails);
Technology
Android; iOS; Java (J2ME)
Products Impronto (Java/Bluetooth) and LocalSocial (Proximity Platform)
Location Dublin and Tokyo

4. Overview
• A look at some apps/services built on LocalSocial
• Two of our “Person to Person” showcase Apps
– TweetAround : social sharing to people nearby
– Tagster : proximity alerts and messaging to people
nearby
• And one of our “Person to Business” Services
– LocalSocial for Retail
– Enables retailers to create offers and deals for people
nearby
• Some roadmap detailed included

5. LocalSocial: Proximity Platform
Apps
.. And others...
TweetAround Tagster Details at http://www.mylocalsocial.com/apps
Platform
http://www.youtube.com/watch?v=fAB3ZmrFaLI

6. Social and Business Proximity
meets Twitter

7. TweetAround v1 : Register

8. TweetAround v1 : Discover and Share

9. TweetAround v1 : Manage proximity

10. TweetAround v1 : Key Features
• Share your twitter ID
• Share your stream
• See other TweetAround users
nearby – right now!
• WiFi and Bluetooth
• Fun, Social App - Share Twitter
profile and stream with people in the
restaurant, in the train, on the bus,
in the coffee shop
• Curiosity, Fun , Exploration

11. Coming next…

12. TweetAround v2
Roadmap
Alias, Mute
(hide)
Tap to Follow
Message!
Tag!
Share!
NFC Support

13. TweetAround v3
Business
Share
Offers Nearby!
Save!
Follow!
Grab!

14. TweetAround v3
Business
Customers TweetAround powered Businesses
localSocial
TweetAround shows Twitter Business can register with to
Stream, Deals and Offers promote itself on TweetAround
from Businesses nearby

15. Actions and messages to
people and things nearby

16. Tagster v1
• Simple, fun App
• Looks for devices nearby
(Bluetooth or WiFi)
• User can:
– Name them (“bosses
phone” instead of “Nokia
2410”)
– Define actions (“beep when
it’s near”)
– Leave virtual postits or
messages on any device in
range
• Let’s take a look…

17. Tagster v1: startup
• When it runs – you see a
list of devices nearby
• The little tag button is for
tagging them
• The little message button
is – yes – for leaving a
little message “on” that
device
• You can also click the
device icon itself to set
your own name for it

18. Tagster v1 : naming a device
• When you tag the device
itself – by tapping icon,
you can set a name for it
that you like
• You can also assign an
icon for it

19. Tagster v1: proximity rules and actions
• Now the fun part !
• You can assign rules –
proximity rules for a
device
• These are things you want
to have happen, when the
selected device comes
near, or goes away!
• Vibrate the phone, play a
sound, notify you on the
notification bar …
• Try it!

20. Tagster v1: messaging
• You can also leave virtual
postits for a device
• Drop a message on any
device in range
• Anyone else using tagster
can see these messages
and also leave their own
• Like a proximity twitter

21. Tagster Roadmap
• Social • NFC
– Bind Facebook, Twitter, or – Tap to Tag (person,
LinkedIn identity to enable business)
social sharing (like – Tap actions (like proximity
tweetaround, but multiple actions) – define what
Social Networks) happens on Tap
– See social streams for • And more..
others nearby
– Same opportunity for
• Actions business actions and
– Smarter proximity actions reactions
– Modes for different social – Follows, Offers, deals and
settings (flirting, business) more

22. Smart Mobile Marketing for
Retailers

23. LocalSocial : Customer Application
• For end users of the
service – free download
• Simple – run the app, and
it shows offers,
participating merchants,
points and more
• Three main views (places,
offers, map)
• Let’s look at each briefly…

24. LocalSocial : Places
• Places are merchants who
are taking part in the
service
• Just a brief title and an
image visible for each
• If they offer “walk in
points” – these are also
displayed
• If you’re in the store right
now – they’re highlighted
in green: “Proximity”

25. LocalSocial : Offers
• Lists offers “in proximity”
and nearby
• Offers arranged in
proximity order
• Some flagged green again
- as “In Proximity”
• These are offers where
you’re “on premise” or “in
the store”
• Because the short range
wireless “beacon” is
visible (NFC, BT, WiFi)

26. LocalSocial : Map
• Shows offers overlaid on a
map
• Tap offer to see the
details
• Together – these three
views (Places, Offers,
Map) give the user a
flexible way to explore the
service

27. LocalSocial : Place Detail
• If you click on a place, you
see more details about
the place and any offers
available
• The icons at the bottom
are for:
– liking a place
– sharing it with
friends/social media
– mapping it

28. LocalSocial : Points and Rewards
• When a user is in
a store that offers
loyalty points
• The app will
detect and collect
the points
• Points can
redeemed for
rewards
• NFC option: Tap
to collect

29. LocalSocial : Rewards
• Rewards (initially at
least) are simple,
universal vouchers
• Can be e-distributed
(zero cost)
• Amazon, iTunes,
One4All, etc.
• Option to add
merchant rewards…

30. LocalSocial : Offers
• Merchant controls the
offers
– Type of offer (discount, two
for one, etc.)
– Limits - how many are
available
– Locations – where offer
becomes visible
– Security & POS – unique
codes and colours
– Roadmap: NFC to unlock
offer, redeem coupon

31. LocalSocial : Offers
• When a user taps an offer,
they see the detail for the
offer
• Title, Image, plus addition
explanation (just out of
view in this screenshot)
• Icons at side are for liking,
sharing (on social media),
mapping and saving offers
• The redeem button causes
a redemption…

32. LocalSocial : Redemption
• Redemption
– User requests by clicking
the button
• Merchant has some
options
– Redemption only available
when “on premise”
– Unique code (for POS)
– Unique colour (for security)
– Time bound (only valid
until….)
• Show at the till (or tap
where NFC available)

33. LocalSocial : Social Sharing
• Offer Sharing
• Several ways to share
Offers
• Each offer has a unique
URL that can be shared in
a variety of ways
– Twitter, email, Facebook,
etc.
• Brings recipient to a
unique deal page
• Social, Viral, Simple

34. Now let’s look at how a merchant gets set up to use the service….
MERCHANTS

35. LocalSocial : Merchants
• Merchants join by
registering on web
• Once registered, they can
manage their own
business details, locations
• Set up, manage and tune
their own offers in real
time
• Review analytics

36. Merchants: Adding a new location

37. Location Summary

38. Creating a promotion

39. Promotions

40. LocalSocial : Analytics Dashboard

41. LocalSocial : Location Analytics

42. More detail on the technology behind LocalSocial?
5 Minute walk-through on YouTube here
Android Apps : Tagster, TweetAround and others

43. Status and Plans
Beta Launch November 2011
Business
Ireland and UK, actively seeking rollout partners
Development
App ready on Android, J2ME (now); Web analytics, and merchant
Readiness
registration and management (now), iOS support (Q1 2012)

44. POWERING PROXIMITY
Sean O Sullivan
CEO, Rococo Software
sos@rococosoft.com
twitter @sos100