WorkShop SMKC : How to produce high value content
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WorkShop SMKC : How to produce high value content
- 1. La French Tech Cambodge present How to produce high value content Social Media Keys Cambodia 2016
- 2. How to produce high value content ? by Nicolas Sosnowiez, Snackshot co-founder, storyteller www.digitalmarketingcambodia.com
- 3. Nicolas Sosnowiez SnackShot 13 years in digital marketing Teacher of e-marketing @ PSE StoryTeller, Content Maker Former Digital & Social Media Manager @ Ferrero
- 4. What is high value content ? • Content that creates ENGAGEMENT • Content that has a good organic reach 4
- 5. Why is it important ? 5
- 6. no. it’s not because you spent time doing it 6
- 7. no. it’s not because you paid someone to do it 7
- 8. it’s because of the edgerank 8
- 9. Edgerank ? 9
- 10. in a nutshell, the more you are interesting, the more Facebook push your posts for free to your fans. The less you are, the more you pay. 10
- 11. let’s start with a statement 11
- 12. on social media everyone is your competitor 12
- 13. 13
- 14. your goal is to get people to watch your content 14
- 15. because there is only 24h in a day, people make choices of what they look at. 15
- 16. how are you going to make them click on your content ? 16
- 17. what content people want ? 17
- 18. What content people want ? • Fit their interest • Bring infos • Being Entertaining • Celebrities endorsement • Sexy • Gross • Funny • Promotions • Money can’t buy prizes • … 18
- 19. and what type ? 19
- 20. 20
- 21. 21
- 22. 22
- 23. it’s what, but also when and how many 23
- 24. 24
- 25. 25
- 26. 26
- 27. Micro Moments by Google 27
- 28. let’s make it clear : posting more than 1 time a day on Facebook : it is doing shit. 28
- 29. not because I decided it, because that’s the way Facebook’s edgerank works. 29
- 30. Posting interesting matching content up to 3 times a week is the best practice. BUT… in some industries… Facebook recommend more. Please send your money to Mark Zuckerberg by clicking here 30
- 31. let’s make it clear again : your posts got to rock 31
- 32. and you wonder « how can my post rock, i’m a restaurant, and like to promote my Oysters » 32
- 33. find the answer, you got 140 seconds to create a Tweet or a Facebook post. 33
- 34. 34
- 35. being smart is the best 35
- 36. do what makes you unique 36
- 37. brand content 37
- 38. WTF ? 38
- 39. we are in 2016 39
- 40. it’s been 8 years now that brands are producing posts and tweets and snaps over the internet. 40
- 41. what was once cool, is now the standard 41
- 42. so content post on social media has evolved 42
- 43. brands create content, related to their Big Idea or emotional positioning , in order to be more catchy. 43
- 45. Examples 45
- 46. Examples 46
- 47. Oh, I can hear you… « i am not coke » « i don’t have Nike’s budget »… 47
- 48. Can’t you do that ??? 48
- 50. BE SMART !!! 50
- 51. « people who want to do find a way, people who don’t want to do find excuses » 51 unknown
- 52. 52
- 53. the only key is creativity 53
- 54. 54
- 55. 55
- 56. 56
- 57. think out of the box ! 57
- 58. So you are a food company, a restaurant, a street cart, show me a clever way to use social media 58
- 59. 59
- 60. hot’n’cold 60
- 61. You need cold content • To anticipate posting • to insure community entertainment • to reach your goal 61
- 62. You need hot content • Hot content is good for social media • it is more pushed by Facebook/Twitter • fans are more eager to engage to something everyone’s talking about • get into the trendy topic increase your reach 62
- 63. what’s hot today ? you got 140 seconds 63
- 64. but in a world of wild competition… 64
- 65. even the best content needs a spark… 65
- 66. content, can’t live without a bit of advertising 66
- 67. Tips • write short • write as much as you want as long as you are fascinating the reader • zoom - people watch social media on mobile, show them what they need to see, close up • if you got nothing to say… • don’t say it twice • don’t copy, steal with pride • accept failure • avoid blur and pixels, let me show you. 67
- 68. now it’s your turn, you have 10 minutes to do a stunning content for you company’s social media network 68