Brief summary for our students and teachers.

1. The Business Model
Canvas
Fall 2015

3.  Customer Segments
 Value Propositions
 Channels
 Customer Relationships
 Revenue Streams
 Key Resources
 Key Activities
 Key Partners
 Cost Structure

4. Customer Segments
 Who are my customers now?
 What customers do I want in the future?
 List of customers – are these your prefered clients?
 What are their strenghts and weaknesses?
 List of potential customers
 Who is my ideal client?

5. Value Propositions
 Are you creating a value or solving a problem?
 What are your products and services?
 What benefits do they bring?
 How are you adding value for your customer segment?
 Define your core business
 Imagine you are your customer

6. Channels
 How do you reach your customers?
 Which channels are the most cost-efficient?
 List +/- of the ways of communication
 Awareness – Evaluation – Purchase – Delivery – After sales
 Establish new channels

7. Customer Relationships
 Have you establsihed any relationships?
 What kind of relationships are you building?
 Look at your customer segments and channels to see
how you relate to your customers
 Which customers are worth our time?

8. Revenue Streams
 Define prices
 For what products are customers really willing to pay?
 Which products contribute the most to your revenue?
 Where is the problem?
 Products, prices or communication?

9. Key Resources
 What key resources do our value propositions,
distribution channels and customer relationships require?
 Types of resources
 Physical – Intellectual – Human – Financial
 List all to see where you can save

10. Key Activities
 What key resources do our value propositions,
distribution channels and customer relationships require?
 Types of activities
 Production – Problem solving – Network
 Increase or decrease the amount of activities to
become more efficient or to reduce costs

11. Key Partners
 Who are your key partners?
 Who are your key suppliers?
 Who are your potential future partners?
 What kind of partnership would improve your business?
 Brainstorm how to achieve such partnerships

12. Cost Structure
 What are the most important costs in our business
model?
 Which key resources and key activities are most
expensive?
 List your costs
 Is your business more cost driven or value driven?

13. Thank You!