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Brand failures in Pakistan - Services
- 1. Brand ailures SERVICES Sohaib Afzal Rana Mohsin Ali Sadiq
- 2. ailure Nature of Service – Coffee Shop Nature of Failure – Cultural Failure Pakistanis’ preferred hot beverage - Tea Coffee consumed as a byproduct to some dessert – CB Research Product Offering did not include desserts Also failed in India
- 3. ailure Nature of Service – Banking & Finance Nature of Failure – People’s Failure Temasek Holdings, Singaporean state-owned institutional investor, invested $540 million into NIB Bank NIB Bank Losses - $400 million Being Acquired by ICBC – World’s most profitable bank
- 4. ailure Nature of Service – Telecommunication Nature of Failure – Tired Brand Failure to keep up with technology – GSM
- 5. ailure Nature of Service – Auction Website Nature of Failure – Idea Failure Unable to create customer trend of online purchasing and auctioning Inappropriate model – B2C instead of the orthodox C2C
- 6. ailure Nature of Service – Arcade and Kid’s Entertainment Nature of Failure – Tired Brand Advanced Gaming Consoles Portability Gaming Industry - Choices
- 7. ailure Nature of Service – Air Travel Nature of Failure – People’s Failure Leased B 737-200s in 1993 - grounded after it started losing money and failed to clear CAA dues. Relaunched operations in 2012 after 12 years gap Arshad Jalil appointed as managing director - former CEO of Shaheen Air and owns an aircraft maintenance company
- 8. Nature of Service – Theme based dining Nature of Failure – Idea Failure A large proportion of the population is unfamiliar with Hollywood (except certain characters such as Rambo) ailure
- 9. ailure Nature of Service – Casual Dining Nature of Failure – Cultural Failure Ahead of its time Expensive dining for the younger generation Stools for seating – problems for older generation
- 10. Nature of Service – Air Travel Nature of Failure – People’s Failure May 2007 - CAA suspended its operations Issues related to the safety of operations and passenger convenience. ailure
- 11. ailure Nature of Service – Dining Nature of Failure – Idea Failure Boasted Better Ingredients – Traditional Pizza with Thin Crust and Dough Pizza Hut had changed people’s expectations of Pizza – Thick Crust, Greasy, Localized flavors etc.
- 12. QUESTIONS