1. Open Public Space
Renaud Di Francesco
Director
Europe Technology Standards Office
SONY
Smart Home & Open Work Place,
Moscow, 5 June, 2012 1

2. Smart Home  Open Public Space  Open Work Place
• NEW light of
– Connectivity/Cloud resource pooling & sharing for
efficiency
– Big Data intelligent & considerate use
Smart Home Open Public Space Open Work Place
Lifestyle Shared space
-We are what we like We are in transit Lifestyle
Entertainment Connect
Sony’s « Go create » user transport, digital We are what we do.
empowerment We expect efficiency We mean business
Let it be fun
With Quality of Experience
Smart Home & Open Work Place,
Moscow, 5 June, 2012 2

3. Functionalities in Open Public Space
• Society  People
– Surveillance SONY
solutions
• People  Society available
– Social networks, User Generated Content
• Connect
– Digital
• WiFi, Mobile
– Multimodal transport
• Ticketing
• Transport
• Society & Market
– Orient, guide, advertise
• Digital signage
– Consume
• Shopping
• News
• Entertainment
Smart Home & Open Work Place,
Moscow, 5 June, 2012 3

4. Business cases
• Sony’s digital signage solution (displays)
– French Post Office, 2500 locations equipped
– Surveillance (networked cameras)
Smart Home & Open Work Place,
Moscow, 5 June, 2012 4

5. Big Data source:http://www.whitehallmedia.co.uk/bda/
• 40% projected growth in global data generated every year vs
5% growth in global IT Spending
• 250 Billion Euros potential annual value to Europe’s Public
Sector
• 60% potential annual increase in retailers operating margins
possible with big data.
• Over 1.5million more data savvy managers needed to take full
advantage of big data.
Smart Home & Open Work Place,
Moscow, 5 June, 2012 5

6. Technical requirements
• Coexistence
– Multiple networks, interference in radio domain
• Ex: DVB-T family vs LTE@800 MHz
– Solutions being developed
• Coverage
– Indoor positioning
• Ultimate step in navigation
• Application to personalisation of user information
– Deep indoor radio network coverage
• Radio engineering
• Base station, micro/femto/pico-cell
• Handover, network management
• Interoperability
– Mobility (stationary): IEEE 802.11 “WiFi” family
– Mobile: 3GPP family, with LTE, etc
– Power Line Communication: ETSI
– Surveillance camera networks: ONVIF (IEC/ISO)
– Machine to Machine connectivity: ETSI M2M, 3GPP MTC, ITU-T M2M FG, etc
– Contactless for physical transactions like ticketing, payment: NFC Forum (ISO/IEC)
Smart Home & Open Work Place,
Moscow, 5 June, 2012 6

7. Open Public Space: Music case study
• Understand people through their Music
– Understand what music they listen to, why and how
– Listening together, belonging to an identified tribe : it’s called radio (3hrs/day per person in
Europe)
• Free translation : a radio is a social network, right ?
• Live Music
– Concert anywhere vs somewhere special
– Listening & experiencing live or digital
– Interplay between physical location and digital delocalisation
• A lifestyle story
– Music in all forms : content and style driven
• Personal experience, freedom
– Listening the way I want : personal recorded music, streaming, any platform, inwards
(headphones) and outwards (loudspeakers), any style, any street style (dress for music,
dressed by music)
Smart Home & Open Work Place,
Moscow, 5 June, 2012 7