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Unit 12 End Task

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UNIT 12 Investigating Internet Marketing Unit Test
The Marketing Mix ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Marketing Mix ,[object Object],[object Object],[object Object],[object Object],[object Object]
The seven Ps ,[object Object],[object Object]
The 7 Ps ,[object Object],[object Object]
The 7 Ps ,[object Object],[object Object]
The 7 Ps ,[object Object],[object Object]
Q1. What do you understand is the main purpose of marketing? ,[object Object],[object Object],[object Object]
Q2. List at least four ways in which the internet helps a business to find out about its customers. ,[object Object],[object Object],[object Object],[object Object],[object Object]
Q3. Describe what is meant by ‘targeting’ customers. ,[object Object],[object Object],[object Object]
Q4. Describe what is meant by ‘segmenting’ a market. ,[object Object],[object Object],[object Object]
Q5. Describe and give three examples of ‘personalisation’ of web pages. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Q6. What do you understand by ‘mass customisation’? ,[object Object],[object Object],[object Object]
Q7. How might the internet offer customers improved value? ,[object Object],[object Object],[object Object],[object Object]
Q8. What is ‘dynamic pricing’? ,[object Object],[object Object]
Q9. List and describe three ways in which businesses can use internet marketing opportunities. ,[object Object],[object Object],[object Object]
Q10. Describe three challenges that a business going online might have to face. Why are they challenges? ,[object Object],[object Object]
Q10. Describe three challenges that a business going online might have to face. Why are they challenges? Cont… ,[object Object],[object Object]

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Unit 12 End Task

  • 1. UNIT 12 Investigating Internet Marketing Unit Test
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