Brief SWOT analysis of McDonalds. To see the full analysis, visit our website: http://www.strategicmanagementinsight.com/swot-analyses/mcdonalds-swot-analysis.html

2. Company Background
Name McDonald's Corporation
Current CEO Don Thompson
Revenue $ 27.56 billion (2012)
Profit $ 5.46 billion (2012)
Employees 1,800,000 (2013)
Competitors
Burger King, Yum! Brand, Subway,
Wendy’s.
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3. 1.
•Largest fast food market share in the world
2.
•Brand recognition valued at $40 billion
3.
•$2 billion advertising budget
•Locally adapted food menus
4.
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4. Partnerships with best brands
More than 80% of restaurants are
owned by independent franchisees
Children targeting
5.
6.
7.
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5. 4. Low
differentiation
1. Negative
publicity
2. Unhealthy
food menu
3. Mac Job and
high employee
turnover
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6. Opportunities
1. Increasing
demand for
healthier food
2. Home
meal delivery
3. Full
adaptation of
its new
practices
4. Changing
customer
habits and
new
customer
groups
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7. Threats
1. Saturated fast food markets in
the developed economies
2. Trend towards healthy eating
3. Local fast food restaurant
chains
4. Currency fluctuations
5. Lawsuits against McDonald’s
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8. MORE
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McDonalds SWOT analysis 2013 -
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