A 20 minute high level presentation on Collaboration and Social Networking, present and future from an IBM perspective.

1. NZ Software Association
Collaboration and
Social Networking

2. Video: Time to Think

3. Agenda
• Introduction
• Web 2.0
• Industry
• How Many friends?
• IBM Social Networking
• Business Value
• Futures
• Coffee?

4. Personal Social Networking
“Web 2.0”

5. Software
Technical New
Sales Challenge
Commitment
Influence
Knowledge Peopl
e
Reputation @Cattail
Marketing
Web 2.0
Influence

6. Industry Verticals
Web 2.0
Solution
Education Media Telco Manufacturing
Web 2.0 Web 2.0 Web 2.0 Web 2.0
Solution Solution Solution Solution

7. Changing the Game: Goldcorp Inc
• Yr2000, Strikes, debt, • 100 targets identified
high production costs, • 80%+ yielded substantial
terminated mining gold
operations • 8 million ounces = $3bn
• $100 invested in 1993
• CEO Rob McEwen would be $3000 today
“Goldcorp Challenge”
$575,000 prize
• Exposed 400Mb 55,000
acre property of
Geological data to the
web

8. Changing the Game: Lego
• Mindstorms was 4 years old, hard to use
kids, 40% of users were adults
• Engaged 4 enthusiasts
• User Panel - Ideas on new sensors,
redesigned input ports, and stabilized
firmware
• Contributed for free
(11 months)
• Outsourced innovation
• Allows the code to hacked and modified
• Mindstorm sells 40,000 units a year at
$199 a pop -- with no advertising -- and
has become Lego's all-time best-selling
product
•http://www.wired.com/culture/lifestyle/news/2006/01/69946

9. Video: How many friends do you have?

23. Business benefits
• Find hidden expertise
• Reduce time to find
and access
knowledge sources
• Reduce email and
telephone usage

24. How do we calculate the business value
of Social Networking over time?
Critical Business Process (ROI)
Collaboration Business Process
Contribution

25. Return On Contribution is a ratio of
benefit divided by cost
Benefit
Return on Contribution (ROC) =
Cost
*No direct monetary costs the metric is therefore based on people
*Assume employees make appropriate and strategic use of available
collaborative resources
Number of people who
benefit from a resource
Return on Contribution (ROC) =
Number of people who create
or contribute to that resource

26. An example: Blogging
(Blogging within Lotus Connections)
Measure Blogging
Consumers 10896
Blog entries - 4213
Originators
Return on Contribution 2.59
(Consumers)
Consumers 10896
Return on Contribution (ROC) = = = 2.59
Originators 4213
* Some consumers may also be originators

27. What does the number 2.59 mean?
Blogging-originator 2.59 consumers benefit
creates a new entry from the work of each
new blog entry

28. Shows the up-take of a Social Networking
application – Growth in participation
Growth in
participation
Stable usage

29. Future

30. Virtual Worlds: SecondLife and OpenSIM

31. 3D Chat: IMVU

32. Metaverse: Gaming

33. Metaverse: Training

34. Thank you
Think
Chris Sparshott
sparkbouy@gmail.com
Portfolio
http://www.slideshare.net/sparkbouy/slideshows
IBM
chris_sparshott@nz.ibm.com