Check out the 11 best free SEO tools that can boost your organic rankings on all search engines. For small businesses, these free tools are handy, particularly in saving money on hiring several SEO professionals. They can work with simply some SEOs because the tools themselves can do most of the optimization job.

1. 11 FREE SEO TOOLS FOR
YOUR SMALL BUSINESS

2. The popular belief is that the greater features an SEO tool
include, the higher the price.
While this might be true to a certain extent, there are still
hundreds of free SEO tools that you can use for optimization
purposes – and for advanced features, you can always choose to
upgrade.

3. Google Analytics
Analytics gives you a unique insight into who is visiting your
page, which pages are most often being viewed, and how your
visitors are getting to your page. It’ll update if you’re obtaining
mostly referral traffic from social media channels or if your
visitors are coming in organically from Google searches.
You can additionally track ROI based on customized goals, track
keywords that are or do not seem to be driving traffic to your
website, conduct tests to optimize your site’s usability or
navigation, and implement e-commerce functions for enhanced
conversion data.

4. Keyword Planner
Selecting keywords is crucial to any small business SEO
process. Keyword Planner helps you discover related keywords
and ad groups relevant to your business.
The ultimate source for search volume information, you can
view which terms people are searching and how often.

5. Search Console
This tool used to be known as Google Webmaster Tools, and it is still
often referred to as such. Search Console is best used to observe
what Google search engines think of your site from the backend.
It can assist you to notice backlinks associated with your site, show
how many impressions and clicks your site gets each day, week,
month, and year, and can help you stay alerted to crawl errors, 404s,
and indexing issues. It further shows you where you rank for
particular keywords and how others are finding your web page.

6. Incognito Search
In September 2015, Google made it very easy for iOS users to
browse the mobile web privately. With Google’s core search app,
searching incognito could be executed from the main screen. It’s
amazing to see how certain terms truly rank on results’ pages
because it leaves out the customized search data stored by
Google when you’re logged in, so the results are not skewed by
your personal history or preferences.

7. Google Trends
Another goodie from Google, this one allows you to compare
topics and gain an awareness of industry trends beyond the
scope of your direct competitors and in other countries. Use it to
understand what people are Googling in real time.
As a holder of a newly-started small business, you might also
have a fairly new website; so, you’re going to wish to make
authorships for yourself on industry standard websites. Using this
tool can assist you get concepts for blog posts and articles that
you can pitch to websites, and further give you ideas for blog
posts which you can write for your own website as well.

8. Moz Open Site Explorer
Open Site Explorer is exceptional for finding link building
opportunities and tracking your website’s backlink profile as it
compares to those of your competitors.
Moz does an excellent job of collecting the links that are placed
on other websites that direct back to your website and giving
you a Domain Authority (DA) rating of that website that is linking
to you. These ratings are typically Moz’s belief of how much
Google will like a particular website and the chances of it ranking
well in Google SERPs.

9. Xenu Link Sleuth
Tools such as Xenu’s Link Sleuth are known as “spiders” in the SEO
industry. The term doesn’t sound very appealing, however, I assure
you that whatever you learn from using this tool is irreplaceable.
Not only does this tool generate data about your website’s broken
links, but it also will bring to light any content issues your website
currently has and can help you make the changes necessary to
maneuver your ranking up in Google’s SERPs.
There’s no better software than Xenu’s Link Sleuth for executing
validation of text links, frames, images, backgrounds, and more.

10. Robots.txt Generator
Before indexing, though, Google bots must know what they are
supposed to be doing on a website. Robots.txt Generator tells them
specifically what to crawl and index among the pages. For instance,
if the file includes disallowing, it means that the bots cannot visit
any pages within the website (and yes, you can always choose to
disallow certain pages that are irrelevant).

11. SERPs Rank Checker
Before indexing, though, Google bots must know what they are
supposed to be doing on a website. Robots.txt Generator tells them
specifically what to crawl and index among the pages. For instance,
if the file includes disallowing, it means that the bots cannot visit
any pages within the website (and yes, you can always choose to
disallow certain pages that are irrelevant).

12. Siteliner
Duplications are a scourge to your SEO success, so you need to
check your website to see if there is any duplicate content. Simply
input your URL(uniform resource locator) and click “Go.” From there,
you’ll see all the pages that have duplicate, common and unique
content. This tool will further check for broken links on your website.

13. Human Help
You might have every free (and paid) tool in the toolshed, but
there’ll be times when you can’t fix the problem at hand. When
employing a tool or viewing a YouTube video isn’t enough, it
might be time to look for a few additional human means of
information.

14. Conclusion
For small businesses, these free tools are handy, particularly in
saving money on hiring several SEO professionals. They can work
with simply some SEOs because the tools themselves can do
most of the optimization job. There is no need for an in-depth
manual job to do for the ranking purpose.
There are tons of online tools available based on various
requirements. Based on the requirement and comfort, these
tools are very helpful in executing any SEO tasks without paying
a single penny.
Source - https://www.sparkeighteen.com/blog/free-seo-tools/

15. Thank you!