In today's technology savy world most of communications are carried out on electronic mail, studies reveal there is continuous increase in number of users having Smart phone and Ipad's. Keeping this as key thing in mind one has to draft and format all emails and newsletter accordingly and minimize the chance of skipping the email.

1. Mailchimp email and newsletter marketing guidelines – Spark Email Design
In today's technology savy world most of communications are carried out on electronic mail, studies reveal there
is continuous increase in number of users having Smart phone and Ipad's. Keeping this as key thing in mind one
has to draft and format all emails and newsletter accordingly and minimize the chance of skipping the email.
MailChimp, leads in generating and managing list of emails and newsletters provides guidelines on how email
on mobile instruments.
Reports says in 2011's Q4, 41% of email were opened on smart phone devices only in US. According to a study
by ReturnPath, day by day in last six months of 2011 the number of email opening ratio increased on Mobile
device by 34% in the last six months of 2011. Also, desktop email opening ratio fall by 9.5%. Simultaneously,
email opening by web-mail dropped by 11%."
Basic guidelines for sending HTML coded Emails:
Studies reveal around 72% of the users read emails on bed. Majority of people turn off the alarm in mobile
phones and immediate action is check their emails. First thing that user does is read their emails even if they are
under their blankets. Often readers haven't even turned on the lights yet and are still cozy under blankets while
reading your emails. If this is the situation then using bright colors like yellow, pink or red graphics would be
shocking for a reader who has just woke up and reading emails.
E-mail Holding: Statistics depicts on an average 20-25 emails are being save by an individual on their mobile
devices and are willing to read it later on. Out of these emails most of them are like promotions emails like
newsletters or long emails, shopping emails with coupons or any offer& deal emails.
Making Viral: Most of us generally forward emails to our friends and family. Now this has became more easy
from mobile phones. Users share their emails to social media networks like facebook and add their comments,
tweet the emails and increase visibility by social media sites.
Easy Design: Know the general media size that receivers generally use the device. Know the display size and its
capabilities, finally fix the an appropriate design size. For smart phone users, stick to a single-column, flexible
width layout. Use some info-graphics and shor.
Templates: Download Mailchimp email templates along with Mailchimp email marketing guide. One can
customize for mobile friendly emails.