A brief history of social media at IBM
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Social media at IBM started with internal blogging on Blog Central. Over time, rules were established to guide appropriate social media use by employees. IBM also launched Lotus Connections, an internal social network, which grew to include hundreds of thousands of user profiles, communities, blogs, bookmarks and more. More recently, IBM has looked to break down firewalls and reach external audiences through initiatives like BlueTwit and sharing content on sites like Facebook and YouTube.
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A brief history of social media at IBM
- 1. A brief history of social media at IBM Christopher Wyble christopherwyble.com
- 2. In the beginning, there was Blog Central.
- 3. But wait. All these people are just blogging? 2009Version 4 launched79,000 users15,000 blogs 162,000 entries 155,000 comments
- 6. Include a disclaimer: your opinions are yours, not IBM’s.
- 7. Don’t pick fights.“Use social media as a means to expose IBM’s experts—and expertise—to the world.” Adam Christensen Manager, Social Media Communications http://www.ibm.com/blogs/zz/en/guidelines.html
- 8. Then along came Lotus Connections. 594,000 Profiles 10,000 Communities 15,000 Blogs 911,000 Bookmarks 101,000 Activities 47,000 Files 30,000 Wikis
- 9. We’re constantly looking for ways to break through the firewall. BlueTwit IBM Media Library
- 10. So how does social software help the GLBT community?
- 11. Preaching to the choir?
- 12. Find common ground with a wider audience.
- 13. People all over the country? The world? http://www.sxc.hu/photo/679773
- 14. Use video when you can’t be there in person. http://www.facebook.com/video/video.php?v=550205771156
- 15. Unable to identify your community? http://www.sxc.hu/photo/1146670
- 16. Let them self-identify, or let them lurk. http://www.facebook.com/group.php?gid=2460105414 http://www.facebook.com/group.php?gid=47746096283
- 17. Trouble getting the word out?
- 18. Catch different people different ways.
- 19. A brief history of social media at IBM and that was… Christopher Wyble christopherwyble.com
Notas del editor
- We got started with blogging because IBM said … let’s try it out. Let’s give our folks the sandbox to play in, so they are ready to help their customers when the time comes.
- Can’t stress enough: Thisis a path to reach clients and potential clients.177 public “IBM-labeled” twitter feeds (http://twitter.com/eric_andersen/ibm-official) and countless more IBMers unofficially using it as extensions of their personal brands.Over 38,000 IBMers on Facebook today379 IBM channels on YouTube (there are a few that are done by IBM, but primarily individual efforts… IBM Advertising, IBM Research, IBM Social Media are a few official ones)But IBM’s official stance is that you should be yourself, and speak for yourself.