A presentation I gave at the 2010 Out & Equal Workplace Summit in Los Angeles, CA, on using social software within the gay, lesbian, bisexual, transgender and straight ally community.
6. Let’s start at the top.
Social so8ware is a big
umbrella; everybody fits.
What are you using? What
challenges do you have?
Here’s how we use it, and
what we’ve learned along
the way.
What else is out there?
22. Make some rules, of course.
Empower all employees… they are the brand.
• Behave professionally and ethically.
• Take personal responsibility.
• Include a disclaimer: your opinions are yours, not IBM’s.
• Don’t pick fights.
“Use social media as a means to expose IBM’s experts—and
experWse—to the world.”
Adam Christensen
Manager, Social Media CommunicaWons
hOp://www.ibm.com/blogs/zz/en/guidelines.html