Traffic, Lead Generation, Free Advertisement, Free Leads

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There are hundreds of companies online selling mortgage leads. It is easy to get lost in the
plethora mortgage lead companies that you find on search engine, and that solicit you on a daily
basis VIA spam email.
Mortgage leads are simple to describe. A mortgage lead is someone who recently (usually in the
past 72 hours) requested a mortgage quote by way of filling out a mortgage quote for online.
Basically a mortgage lead is a homeowner that is looking to refinance or purchase a new home in
the near future.
With so many types of mortgage leads being offered online it is hard to know which type is the
best. Below you will see a breakdown of a few types of mortgage leads you could buy online and
our outlook on these type of leads.
Basic semi-exclusive internet leads: Basic semi leads are leads that are internet generated usually
through bulk email and spam. These leads are normally sold 3 times (at least that is what the lead
broker says) you can actually expect them to have been sold up to 12 times over a 30 day period
and most of the sales within the first 7 days. You should plan on working or calling 50 leads on
average to find a solid deal. A lot of rejection comes with basic semi-exclusive leads.
Exclusive mortgage leads: If you are one of the lucky ones to find a truly exclusive mortgage lead,
then congrats! Exclusive mortgage leads in my opinion do not exist. It is impossible to guarantee a
lead to be exclusive and rare for a lead company to keep their word and only sell it to you. Even if
the lead is sold only to you, after you pull the borrowers credit they will almost certainly become a
mortgage trigger lead (a lead that the credit bureaus sell). Also what is going to keep them from
shopping around?
Verified mortgage leads: These are mortgage leads that are internet generated and then phone
verified for accuracy. These leads are a good choice because they have a very high contact ratio.
Remember prospecting is a contact sport, the more people you contact the better your chances of
winning that sale. Verified mortgage leads usually cost less than exclusive leads and more than
basic leads, in my experience they are better than both.
Aged mortgage leads: These are simply old mortgage leads that are anywhere from 7 days - 1
year old. You can buy them for as low as 3 cents a lead and they do make a great call list for
powerhouses and telemarketing rooms. I would never buy 100-1000 aged leads and think you are
going to close a lot of loans. The best place to start with aged leads in the back, starting with the
older leads that are 1 year out of doing business. You may find many leads in arms and/or
adjustable rates that need your help.

2. Live transfer mortgage leads: These are overpriced live leads that ring your phone directly after a
telemarketer gets them on the phone and convinces them they need to consult with a loan
consultant about their mortgage. These leads are great for "lazy lenders", but they are never
guaranteed to close or guaranteed to qualify, plus they do not come with a replacement guarantee
like internet leads do. I personally have not tried these leads but have talked to many people who
have and all have had mixed results. Never buy live transfers from India or non US telemarketing
rooms. Also make sure the leads are non incentive (promised something free) and are not quoted
rates before transferred to you.
Real-Time mortgage leads: Real-time leads are leads that you get your hands on within minutes or
a couple of hours of the borrower hitting the submit key on a mortgage quote form. These make
great leads because they are the freshest you can get your hands on. You will be on the phone
with the borrower within minutes of there request. The best time to sell someone a cheeseburger
is when they are actually hungry!
When buying any type of mortgage lead also buy from companies that have a replacement policy
or refund policy. Always buy from companies with a professional look. Make sure they have a live
customer service number. Search their website names or company name on Google and see if
they have any negative feedback on chat forums or on the BBB. Always see if you can pay with a
credit card or check. Never pay by bank wire or money order. Make sure they are friendly!
John Lambert is a member of the ReliantLeads.com family and has been in the mortgage
marketing and mortgage lead industry since 1999. You can learn more about John's company at
http://www.ReliantLeads.com
Article Source:
http://EzineArticles.com/?expert=John_Lambert
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Need More Traffic? Need More Sales? Go Here ==>
http://dennisrobinsons.blogspot.com/p/get-more-traffic.html
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