P2P fundraising empowers others to ask on your behalf! Also known as Peer-to-peer fundraising, P2P uses the power of your constituents to engage their friends and family. It’s one of the major driving forces in successful nonprofit fundraising. The peer-to-peer family tree breaks down the different kinds of P2P fundraising and shows how big the P2P family is becoming. In P2P organizations ask their constituents to reach out to people connected to them on behalf of your cause. Instead of only having access to their donors, organizations can connect with their constituents plus their constituents’ networks, creating an unending collection of potential new donors. Your audience expands exponentially, and with it, so does your ability to do more to fulfill your mission.

1. P2P FUNDRAISING EMPOWERS OTHERS TO ASK
ON YOUR BEHALF!
Posted on April 3, 2015 by admin
The P2P family tree breaks down the different kinds of P2P fundraising and shows how
big the P2P family is becoming.
P2P fundraising empowers others to ask on your behalf! Also known as Peer-
to-peer fundraising, P2P uses the power of your constituents to engage their
friends and family.
It’s one of the major driving forces in successful nonprofit fundraising. The
peer-to-peer family tree breaks down the different kinds of P2P fundraising
and shows how big the P2P family is becoming.
So imagine my delight when Tate Handy at Digital Third Coast asked if I
would be interested in sharing the P2P family tree developed with Plenty
Consulting.
Then Tate offered an introduction by Plenty Consulting CEO Jeff Shuck.
I was thrilled!
I’ve been a big fan of Jeff Shuck since 2007 when I first learned of
his new paradigm incorporating special events to the classic development

2. pyramid. For me it was a gateway to P2P fundraising and empowering others
to ask on your behalf!
Jeff Shuck introduction to the P2P family tree:
 Did you buy Girl Scout cookies this year?
 Did you participate in a Tough Mudder as a fundraiser for the
Wounded Warrior Project?
 Did you attend Penn State’s annual Dance Marathon, or purchase
lemonade from one of Alex’s Lemonade Stand?
If you did any one of these things, I’ve got news for you- you were
participating in an act of peer-to-peer fundraising, whether or not you
knew it at the time.
Peer-to-peer fundraising, also known as P2P, is one of the most thrilling
nonprofit fundraising channels being used today, and it’s growing at a fast
pace. Yet despite its growing fan base, many people aren’t quite sure how to
explain P2P to others. Here’s what you need to know.
First of all, in traditional fundraising, organizations reach out to their
network to donate. In P2P, meanwhile, organizations ask their constituents
to reach out to people connected to them on behalf of your cause. Instead of
only having access to their donors, organizations can connect with their
constituents plus their constituents’ networks, creating an unending
collection of potential new donors. Your audience expands exponentially,
and with it, so does your ability to do more to fulfill your mission.
Abundance is out there and peer-to-peer fundraising helps you unlock that
abundance to be distributed to those who need it. What can your network do
for your cause?
Deborah’s Comments –
P2P fundraising empowers others to ask on your behalf! P2P engages your
network in a number of ways:
1. Ensures successful events
2. Integral part of cause marketing initiatives
3. Fuels the engine for digital campaigns
We’d love to hear examples of how your nonprofit engages and empowers
your network by involving constituents in P2P initiatives.

3. This entry was posted in Nonprofit Event Planning, Nonprofit
Fundraising, Nonprofit Marketing and tagged creative solutions, Digital
Third Coast, empowering networks, experiential marketing, Jeff
Shuck, P2P, P2P Family Tree, Peer-to-Peer, Plenty Consulting, special
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