19. > Use Social Media to listen
> Use Social Media to ask questions
> Use Social Media to extend your contacts
> Use Social Media to drive your existing contacts
> Use Social Media to sell your IP
> Use Social Media to sell your services
20. > Use Social Media to listen
> Use Social Media to ask questions
> Use Social Media to extend your contacts
> Use Social Media to drive your existing contacts
> Use Social Media to sell your IP
> Use Social Media to sell your services
21.
22.
23.
24. > 100 million members in 200 countries
> 56% outside the USA
> 1.9 million professionals in Australia
> 20% of the working population
> 59% male
> 72% aged 25-54 years
> 1.2 million posts/comments to Groups each week
> Top five industry sectors:
> HI tech
> Finance
> Manufacturing
> Medical
> Education