http://ITSalesSecrets.com SUMMARY SLIDES: IT sales strategies rely heavily on initiatives from marketing. This article will teach you how and why you need to align these disciplines. Copyright (C) SP Home Run Inc.

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Improve Your
IT Sales Strategies
by Aligning Marketing
and Sales
Courtesy of the
Small Business Computer Consulting Blog
http://blog.sphomerun.com
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Your IT Sales
Strategies &
Marketing Will Be
Successful if You
Align Them

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Make Sure That
They Focus on
Being Customer-
Centric Rather than
Product-Centric

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IT Sales
Strategies Fall Flat
Due to Little
Interaction

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Why Marketing
and Sales Need to
Work Together

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• You Will
Spend Less on
Customer
Acquisition

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• Your Products
Will Be Better-
Priced &
Positioned in
the Marketplace

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• Your Leads
Will be Better
Qualified

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• Your
Conversion Rates
Will Be Higher

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• You Will Achieve
More Sales

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It Requires a
Change in
Mind-Set
from the Teams

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How to Get
Marketing & Sales
Working Toward
the Same Goals

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• Ensure that Your
Business is
Customer-Centric

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• Ensure that the
Marketing & Sales
Teams Interact
with Each Other

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• Ensure that there
is a Feedback
Loop Between the
Teams

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You Can Make a
Significant
Difference to Your
Sales Conversions

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Here are Some
Examples of Data
that You Should be
Collecting

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• Competitor
Information

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• References

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• Testimonials

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• Customer
Feedback

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• The Reasons
for a Sale
Falling Through

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The Benefits of
Moving Forward in
this Way Speak for
Themselves

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Have you Integrated
IT Sales & Marketing
Strategies in
This Way?

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Is it Something
That You Have
Considered Doing?

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Please Share
Your Thoughts &
Experiences
in the Comments
Section Below

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Recommended Reading:
Seven IT Sales Secrets
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