This Isn't Your Grandfather's Marketing (Or it Totally, Totally Is)

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It's Word of Mouth 2.0, baby! Some insights - both intuitive and counterintuitive - that you can apply to your everyday business.

Empresariales

This isn’t your
grandfather’s
marketing.
(Or it totally, totally is.)
Spike Jones
Managing Director, Digital
Edelman

Everybody wants
to be a part of something
bigger than themselves.

MORE
truths about
Word of Mouth
Marketing

It’s time to
become
fans of
your fans.
1

There are
promises.
And there are
commitments.
5

1. Become fans of your fans.
2. Stand for something bigger.
3. Delight in their surprise.
4. Enable ideas to spread.
5. Make commitments. Not promises.

Spike Jones
edelman.com
askspike.com
spike.jones@edelman.com
twitter: you’re on your ownphoto: jenn-wagner.com

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