http://www.spiral16.com Social media for business is all about reaching your customers. Research has proven that using social media strategically can dramatically increase the exposure of your small business, both in promotion and leads generated. This presentation from Michelle Lamar of Spiral16 covers the 3 steps to social media marketing and serves a s a good introduction to how businesses everywhere can use social media to listen, tell a story, and establish trust with your community.

2. EVERY MINUTE OF THE DAY
Facebook users share 648,748 pieces of content
Twitter users send 100,000 tweets
YouTube users upload 48 hours of video content
Instagram users share 3,600 photos
Source: DOMO data

3. EVERY MINUTE OF THE DAY
Apple receives 47,000 app downloads
27,778 new blog posts are published on Tumblr
Google receives 2 million search queries
Consumers spend $272,000 on web shopping
Source: DOMO data

4. IT’S NOT ABOUT YOU
Doesn’t matter if you don’t Tweet.
Doesn’t matter if you don’t “like” Facebook.
Using social media for your business is about
the
customers you want to reach.

5. Can Social Media
REALLY
Help My Business?

6. SOCIAL MEDIA HELPS SMALL BUSINESSES
Graph from Hubspot.com

7. SOCIAL MEDIA & BLOGS = MORE SALES
SOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARC

8. LOCAL SMALL BUSINESSES USE SOCIAL
MEDIA FOR PROMOTION
Source: Merchant Circle 2011 and
Hubspot.com

9. How Do I Use Social
Media & Blogging
for My Business?

10. 3 STEPS TO SOCIAL MEDIA MARKETING
1. Observe & Listen.
2. Tell a Good Story.
3. Concentrate to Dominate.

11. STEP 1: OBSERVE & LISTEN
Get on social networks to find where
people are talking about similar product or
service.
Ask customers about social media habits.
Which online communities do you get
responses from?

12. STEP 2: TELL A GOOD STORY
What makes your business unique?
Why should customers buy from you?
Keep it simple.
Because you have four seconds*.
*=Source: Information Week

13. STEP 2: CONTINUED
All good marketing answers these three
questions:
-WHO ARE YOU?
-WHAT DO PEOPLE THINK OF YOU?
-WHAT DO YOU WANT PEOPLE TO THINK OF
YOU?
Source: Information Week

14. STEP 3: CONCENTRATE TO DOMINATE
Start with one social network.
Establish a presence for your business on
that network.
Expand your efforts to next online
community that is important for your
audience.

15. STEP 3: CONTINUED
Don’t rush to join every social media
community that is popular.
Slow and steady approach is best.
Social media marketing takes time—so
make sure you’re using your time wisely.

16. RESOURCES
Social Mouths Duct Tape Marketing
Social Media Examiner Digital Evolution Blog
Marketing Profs Etsy Blog
Spiral16 Blog V3 Marketing Blog
American Express OPEN Forum Hubspot
State of Inbound Marketing Report from Hubspot - March 2012

17. MICHELLE LAMAR
Account Manager
Spiral16 - Social Media and Online Research & Analysis
http://www.spiral16.com michelle.lamar@spiral16.com
913-944-4282
www.spiral16.com