January '16 #ContentMarketing Thought Starters

Discover. Distribute. Delight
January 2016
We have compiled some conversation ideas for
January, so you don’t have to!

Discover. Distribute. DelightDiscover. Distribute. Delight
Your social followers have just had an awakening.
Another year of their lives has passed too fast and they are motivated to do more
with every minute this time around.
They’re making resolutions left, right and centre- joining the gym, eating healthier,
and even sitting down to write and read more than ever before. All you need to do
is find a way to create some value in their lives. Change their lifestyle for the better,
give them something new to be excited about or enlightened by.
To give you a smooth and start to the year, we’ve done for you some discovering,
distributing and delighting.
Here’s some essential data and insights about the major content pegs every brand
must aspire to create their strategy around this January. It’s a bag of goodies
waiting to make your month better, so dive in!
And above all, remember to have a Wonderful New Year!

New Year Resolutions
The fresh start of a new year brings hope and a
vision for how we’d like for our lives to be better
and more fulfilling.
Each January, people set goals for themselves and
contemplate how they’d like for things to improve
over the next 12 months.
Brands can help individuals make their lives better
by focusing on the recurrent theme of happiness
and help them make positive changes that ensue.

Trends and Predictions
Change is a constant.
From apparel to packaged food to human resources to
IT, no matter what industry you’re in, there have most
likely been changes in the past year, and a compilation
of the major changes that have occurred and/or what’s
expected in the new year is always appreciated.
Content like, “A round up of the best advice for Job
Seekers in 2015”, “2016: the year of Healthy Eating”
and “Marketing Trends 2016: What the experts
predict” can be extremely useful from both a B2C and
a B2B point of view and if timed correctly (around 2
weeks before the end of the year) can receive massive
organic engagement.

Jaipur Lit Fest- 21st to 25th Jan
In less than a decade, the Jaipur Literature Festival has
become one of the most happening cultural events in
India. It has hosted some of the most highly regarded
and beloved names from around the world, ranging
from Nobel Laureates and Man Booker Prize winners to
stars, including His Holiness the 14th Dalai Lama, Oprah
Winfrey, Salman Rushdie and Vikram Seth.
Searches around individual attendees and their bodies
of work, travel arrangements, and the joys of literature
start to pick up around the start of January. Where the
JLT was once an event reserved for the intellectuals and
bibliophiles, it has now become a social event as well.

National Girl Child Day- 24th Jan
Discussion around women’s rights and equality for the
girl child is the need of the hour. From politicians to
activists to students and professionals, everybody has
something to say and some way to show support,
which is essential in India, where crimes against women
are very high.
This is a great day to raise awareness about the
discrimination faced by girls in India in an effort to
raise funds for the improvement of their status, by
giving them access to basic sanitations, education,
legal aid and loving families. Brands can use this day
to bring into the spotlight girl child oriented CSR
efforts and attract volunteers online..

India Tourism Day- 25th Jan
Though Tourism and Travel are perennial
conversation favourites for users, brands
can use this day to offer heavy discounts
and promotions. These efforts can entice
users to plan trips within the country for
start of year travel which require some time
for planning.
This is a great opportunity for brands to
promote and create content around
particular destinations to give them the
spotlight they may not otherwise get.
Brands can help plan itineraries, make to-
do lists and promote India and its treasures.

Republic Day- 26th Jan
Celebrating the day that the Indian Constitution
came into force, the Indian Republic Day is a
momentous occasion. It throws into the limelight
anything and everything related to nationalism
and patriotism- from Bollywood references to
discussion of national policies and reforms. The
parade has been known to stir conversation
about minority issues, the state of arts and crafts
in the country and the efforts of the armed
forces to keep our country secure.
Brands can add their voice to the celebration or
offer celebration suggestions to users, since they
will be staying home with their families.

Martyrs’ Day- 30th Jan
This is a day observed by numerous countries
across the globe on different dates to salute the
martyrdom of soldiers who lost their lives fighting
for and defending the sovereignty of the nation.
A sombre event, Martyrs’ Day on 30th Jan marks
the assassination of Mahatma Gandhi in 1948.
Students in Indian schools usually maintain 2
minutes of silence on the morning of the day to
commemorate this day.
Online audiences can be engaged with content
around two pegs- Gandhi Ji and his ideals, and the
Armed Forces of the country.

Pongal is a 4 day long harvest festival celebrated in
Tamil Nadu that is usually celebrated between 13th -
16th Jan. It is named “Pongal” after the traditional
sweet dish that is made in favour of the Sun God.
Guru Govind Singh Jayanti is celebrated on 16th
Jan by the Sikh community as the birthday of their
tenth and last guru Guru Govind Singh. It is a day
long celebration where families come together to
eat and drink and make merry.
Searches for these festivals will be about recipes,
gifts, outfit ideas, etc. and will cause quite a stir on
social media.
Calendar Events- Festivals

Lohri, celebrated on 13th Jan, marks the last of
the coldest days on Winter. It is celebrated in the
Hindu and Sikh communities where people dance
and sing and eat while sitting around a bonfire.
The following day, Makar Sankranti is also
heartily celebrated. It is a Hindu harvest festival
celebrated in almost all parts of India and Nepal
on 14th Jan. This day is believed to mark the start
of Spring in India.
Searches around recipes, fashion, gifts, messages,
songs, etc. for these festivals go up about a week
prior.
Calendar Events- Festivals

Calendar Events- Sports
One of the world’s 4 largest Grand Slams, the Australian Open
returns from 18th to 31st Jan, 2016 offering world class Tennis.
The South African Cricket Team are currently playing their first 4-
Test series in 6 years and are hosting England from Dec 11, 2015 to
Feb 21, 2016.
The Indian cricket team are scheduled to tour Australia from 8th to
31st Jan 2016 to play two tour matches, five One Day International
(ODI) and three Twenty 20 International (T20I) matches.
Searches around players, past matches and broadcast schedules
surge, creating a lot of online buzz. There’s also an increase in
searches around fashion and lifestyle since users are interested to
know about celebrity sightings at matches, their fashion and fitness
choices, etc. Feature content like “Will these players make a
comeback?” or “Why England’s tour of South Africa is such a big
deal” as well as live updates and post-match analyses will be
greatly appreciated by the millions of Indian Sports Fans.

Thesaurus Day on 18th Jan or the Day of User
Generated Content as it should be called, is when
content marketers have the chance to really implant
themselves in the memories of their consumers by
being playful and creative. With contests, quizzes, fill
in the blanks or giveaways, marketers can etch
themselves deep into users’ minds.
Bloody Mary Day on 1st Jan is the ideal day to raise
digital glasses to one of the world’s favourite
cocktails. It’s a field day for all food and drink brands
as well as any others who want to give their
consumers a reason and a way to celebrate the New
Year (assuming the hangover isn’t too bad).
Calendar Events- Fun Days

Major Film Releases
Bollywood
• Wazir, 8th Jan, starring: Amitabh Bachchan, Farhan Akhtar, Aditi Rao Hydari, John Abraham
• Ghayal Once Again, 15th Jan, starring: Sunny Leone and Soha Ali Khan
• Airlift, 22nd Jan, starring: Akshay Kumar, Nimrat Kaur
• Mastizaade , 29th Jan, starring Sunny Leone, Tushar Kapoor, Vir Das, Shaad Randhawa
Hollywood:
• Sherlock: The Abominable Bride, 5th Jan, starring: Benedict Cumberbatch, Martin Freeman
• The Forest, 8th Jan, starring: Natalie Dormer, Taylor Kinney
• The Hateful Eight, 15th Jan, starring: Kurt Russell, Samuel Jackson, Christoph Waltz
• Fifty Shades of Black, 29th Jan, starring: Marlon Wayans, Jane Seymour

Major Celebrity Birthdays
• Isaac Newton, 4th Jan – English physicist and mathematician who formulated Laws of Motion and Gravity
• Bradley Cooper, 5th Jan- Hollywood actor of The Hangover, Silver Linings Playbook and American Hustle fame
• Deepika Padukone, 5th Jan- Bollywood actress known for Om Shanti Om, Love Aaj Kal, Bajirao Mastani, etc.
• Nicholas Cage, 7th Jan- Hollywood actor known for The Rock, Face Off, Con Air, National Treasure etc
• Elvis Presley, 8th Jan- American singer and actor known as The King of Rock and Roll
• Stephen Hawking, 8th Jan- theoretical physicist and cosmologist known for his work on Black Holes and General Relativity
• Kate Middleton, 9th Jan- Ducchess of Cambridge, wife of Prince William, and fashion icon
• Hrithik Roshan, 10th Jan- Bollywood Superstar of Kaho No Pyar Hai, Koi Mil Gaya and Dhoom fame
• Orlando Bloom, 13th Jan- Hollywood Actor of Pirates of the Caribbean and Troy fame
• Patrick Dempsey, 13th Jan- Hollywood Actor of Grey’s Anatomy and Valentine’s Day
• Michelle Obama, 17th Jan- First Lady of the United States
• Ellen DeGeneres, 26th Jan, Talk Show Host and Comedienne known for her namesake show The Ellen DeGeneres Show
• Oprah Winfrey, 29th Jan, Talk Show Host, Philanthropist and Entrepreneur known for her namesake show The Oprah Winfrey
Show

Thank You!

January '16 #ContentMarketing Thought Starters

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January '16 #ContentMarketing Thought Starters