November trends

Discover. Distribute. Delight
November 2015
We have compiled some conversation ideas for
November, so you don’t have to!

Discover. Distribute. DelightDiscover. Distribute. Delight
The leaves have begun to change colour and the birds are flying
south. After all, winter is coming.
It sure is a very interesting month to strike up conversations with
your users! There are national festivals, family celebrations, sporting
events and overall plenty of room to make an impression and grow
your audience.
Your users are searching for diverse bits of information this month
and you have enviable opportunity to know what they’re thinking.
Here are some conversation starters for you.

World Vegan Day- 1st Nov
Content marketers can use World Vegan Day on Nov 1st to
interact with users in a variety of ways.
There’s the health aspect- wherein brands can promote the
nutritional and health-enhancing possibilities of veganism
and educate users about the benefits of such a diet with
content like “10 myths about veganism busted”.
There’s the cuisine aspect- wherein they can suggest
delicious recipes, DIY food ideas and best practices, with
titles like “Who says Vegans don’t have taste buds?”
There’s also the culture aspect involving exciting celebration
ideas, food art, ‘vegan’ memes and jokes, as well as a
celebration of cooks worldwide who are innovatively stirring
the food bowl.

Diwali – 11th Nov
Diwali, called the Festival of Lights is one of the biggest and
brightest festivals of India, celebrating the victory of light
over darkness.
While it is a time when brands bombard users with Diwali
offers, bumper sales and so on, users are looking for tips to
decorate their houses and tips on how to spend more
quality time together.
Some great ways to engage with the customers will be
through content pieces like “Top Rangoli designs and how
to create them”, “You don’t need to be Piccaso to create a
beautiful Rangoli”, “Tips and tricks to make your house
looking fresh for Diwali”, “How to engage kids in Diwali
revelry”, “The most scrumptious Diwali recipes every host
must know” and, to discourage burning crackers given the
environmental harm they cause, “10 things you can do
instead of burning crackers this Diwali”.

Bhai Dooj- 13th Nov
Bhai Dooj on 13th Nov, 2015 is a celebratory festival that usually
causes quite a happy stir across Social Media. Searches around
recipes, gifts, messages etc. go up about two weeks prior to the
festivals.
On this day, sisters pray for a long and happy life for their
brothers, by performing the Tika ceremony but in contrast to
Raksha Bandhan, sisters present gifts to their brothers.
Content like “The most meaningful gifts to give your brother
this Bhai Dooj”, “No time to buy a gift? 5 DIY ideas for this Bhai
Dooj”, ‘Chocolate recipes every loving sister knows”, “5 of the
cutest brother-sister duos in Hollywood” will do wonders.

World Kindness Day- 13th Nov
Celebrated on 13th Nov, World Kindness Day looks at
promoting kindness in all forms because we can all do
with some more kindness in our lives!
This is a great day to bring out the human side of your
brand and have meaningful conversations with your
followers.
You can talk about how certain individuals are making the
world a better place through their kindness. You can also
host a contest whereby you ask users to be kind and
reward them for it.
You can also share content around how users can involve
themselves more proactively with the NGOs close to
them by sharing information about those NGOs or certain
causes which resonate with the brand as well.

World Diabetes Day- 14th Nov
Nearly 44 lakh Indians in their most productive years —
aged 20 to 79 years — aren't aware that they are diabetic, a
disease that exposes them to heart attack, stroke,
amputations, nerve damage, blindness and kidney disease.
Celebrated on 14th Nov each year, World Diabetes Day is
always a very talked about event on Social Media, with
personal stories about overcoming it to articles highlighting
the importance of eating healthy, being widely shared.
Marketers in different time zones, countries, industries, etc.,
can find make a mark, with graphics, quotes and statistics.
Content like “Top 10 diabetes friendly diets”, “Things
diabetics are tired of hearing”, “Research says you’re going
to get diabetes soon”, and “What happens to your body
when you have diabetes”, can hit the sweet spot.

Children’s Day- 14th Nov
This auspicious day, also called Bal Diwas, is dedicated to the
young boys and girls of our nation, and is celebrated every
year on the birthday of Pandit Jawaharlal Nehru, India’s first
Prime Minister, lovingly called Chacha Nehru, on 14th Nov.
After all, today’s children are the leaders, marketers, artists,
politicians and scientists of tomorrow. This special day is thus
dedicated to them and their joy!
Marketers can suggest ideas on how to spend time with
children, be it fun ways to decorate their room, activities and
games parents can enjoy with their kids, healthy ways to make
their recipes, gifts families can give their young loved ones
and innovative ways kids can be challenged and educated.

World Heritage Week- 19th- 25th Nov
The Indian heritage is rich and diverse and is a result of
amalgamation of several cultures. It spans across the Indian
subcontinent and has been influenced by a history that is several
millennia old. World Heritage Week is a great time to shine light
on some of the lesser known heritage sites, and entice users to
travel to undiscovered properties and destinations within the
country.
Brands can create content around the history of various things-
from the city they are in to the product they sell.
For example, “10 every day products with strange histories”, “The
most beautiful sights in Delhi that aren’t immortal”, and “Can you
answer these 10 questions about India’s most famous
monuments?

World Television Day- 21st Nov
World Television Day on 21st Nov, is a time to rewatch and
relive some of the greatest moments of television that helped
changed the direction of furniture in people’s homes, and their
outlook on life. Plus, with most large brands doing a large
chunk of their advertising on TV, it’s a time to be meta!
“The 10 best TV siblings we wish were our own”, “How well do
you know your 90s sitcoms?”, “Good looking people in the 80s
vs 2000s explained with TV characters”, “16 quotes from TV
shows that proves FRIENDS was the best show ever”, “The
most interesting TV shows that will expand your mind” and
everything in this realm will really click.
However, beyond the fun of it all, brands must also promote
the educational benefits of owning a TV, to make their
marketing communications more wholesome.

Red Planet Day- 28th Nov
Humans, as a species, are fascinated with the idea of fellow
universe inhabitants, and any news about our neighbouring
planets sends the digital world into a frenzy.
Gleefully celebrated every year on 28th Nov, Red Planet Day
commemorates the first launch of Mariner 4, the first
spacecraft to obtain and transmit close range images of
Mars.
The recent discovery and confirmation of water on Mars by
NASA was believed by many to be a missed content
marketing opportunity for water brands to use their
authority on H20 to get some eyeballs. However, Red Planet
Day serves them this chance again, with content like “10
things that will make life on Mars even cooler”, “Places to
visit on Earth before we inevitably shift to Mars”, etc.
having a lot of potential for extra-terrestrial virality.

Delhi Queer Pride Parade- 29th Nov
Delhi Queer Pride Parade is held by members of
the Delhi LGBT community on the last Sunday of every
November since 2007. The queer pride parade is a yearly
festival to honour and celebrate lesbian, gay, bisexual and
transgender people, and their supporters. The parade
usually runs from Barakhamba Road to Tolstoy Marg to
Jantar Mantar.
It is a great time for brands to come out in support of the
community and lend a hand in advancing the cause.
Content can be a mix of visual and text pieces to engage with
different kinds of audiences with a healthy dose of micro
content.

Calendar Events- Festivals
Dhanteras on 9th Nov is a day when Goddess Lakshmi is
worshiped to provide prosperity and is thus an extremely
profitable day for sellers of precious metals like gold and silver,
as well as apparel. It’s a day to celebrate wealth, so your
users’ thumbs are itching to spend so flash your discounts,
offers and sales at them!
Chhath Puja on 17th Nov is performed in order to thank Surya
for sustaining life on earth. Celebrated with great gusto in
Bihar, this festival promotes well-being, prosperity and
progress. Searches include celebratory music and prayers as
well as dessert recipes for the family.

Calendar Events- Fests
The Pushkar Camel Fair on 19th Nov, is an annual five-day
camel and livestock fair held in the town of Pushkar in the
state of Rajasthan, India, which has become quite a
tourist attraction, with competitions like "matka phod",
"longest moustache“, "bridal competition“ and even local
cricket matches being quite the hit.
The Indian Art Festival from 26th Nov-29th Nov is to be held
at Nehru Centre, Mumbai, India and is a leading
contemporary art fair in India, that serves as a novel
mode of dialogue between artists, art galleries, art buyers
and connoisseurs.

Calendar Events- World Days
World Students' Day on 15th Nov is a celebration of diversity
and cooperation among students, where they display and
celebrate acts of social responsibility and gather on campus
to showcase the causes they volunteer for.
World Toilet Day on 19th Nov is a yearly campaign to
motivate and mobilize millions around the world on the
lack of basic sanitation that most developing countries still
lack.
For both the aforementioned events, brands can reward
CSR efforts, sponsor events, reach out to young volunteers
through social media and create serious, moving content
about the importance of charity to attract donations and
gain goodwill.

Calendar Events- Fun Days
World Tongue Twister Day is on 8th Nov. She sells sea shells
and sells more… or something to that effect. This day is
about fumbling through awkward collections of words in
an attempt to improve enunciation, so marketers should
definitely have something fun to say!
Cake Day on 26th Nov is when marketers have the chance
to be playful and creative. With contests, tutorials or
giveaways, marketers can etch themselves deep into
users’ minds. Not only dessert brands, but even oil and
garnishing brands can step in with healthy recipe
alternatives.

Where are you traveling?
This is the time when people start planning for
December holidays. Users from South India would
have specific interests in “Places to visit in Winter”,
“Things to do in Himachal” and “Spain in December”
both seem to be fairly popular across India.
Also, this would be a good time to tell your users
about those “Amazing winter treks” or “What to carry
to Europe in Winter”. So if you’re selling a product
that has a unique usage opportunity for Winter, start
telling people about it!

Let’s get the Ball Rolling
There’s a lot of sporting action in November. The South Africa Tour of
India is in full swing, with the 1st Test Match of the series will be on
5th Nov at Mohali, Punjab.
The F1 Mexican Grand Prix will be held from 31st Oct to 1st Nov, the
F1 Brazilian Grand Prix from 13th to 15th Nov, and the F1 Abu Dhabhi
Grand Prix from 27th to 29th Nov.
Searches around players, past matches and broadcast schedules
surge, creating a lot of online buzz. There’s also an increase in
searches around fashion and lifestyle since users are interested to
know about celebrity sightings at matches, their fashion and fitness
choices, etc.
Feature content like “Will these players make a comeback?” or “Why
England’s tour of South Africa is such a big deal” as well as live
updates and post-match analyses will be greatly appreciated by the
millions of Indian Sports Fans.

Beauty Woes
With the onset of winter, the predictable outcomes of
skin regime have gone out of the window and everyone
wants a solution for “dry skin care” or “winter skin care”.
While West Bengal, Delhi and Chandigarh rank the
highest for these searches, Karnataka, AP and
Maharashtra are not far behind.
Also, remember to cover specialized areas such as “dry
lips” and “dry heels”. You could also carry a list of the
“Best winter skin care products to use” along with
tutorial videos for your YouTube or Snapchat channel.

Bridal Season
Finally, the much awaited bridal season is almost
here. From stunning ghagra-cholis to brightly
embroidered jewelry, sangeet preparations to
honeymoon destinations, the bridal season demands
all of this and more.
So help prep up your users’ wardrobe with “12
fashion essentials for attending a destination
wedding” or suggest places to create wonderful
memories with the “Most romantic destinations for
the young bride and groom”. You can also egg on
your users with “Sangeet inspirations” or ask users to
vote on the best sangeet songs.

Fab Fashion
From buying new clothes to keeping oneself warm
during the harsh winter months to experimenting
with neons, winter fashion starts picking up steam
during early November. This is one fashion instance
where men trump the women- with “winter wear for
men” being searched far more than “winter wear for
women”.
Putting together some nice looks for inspiration could
be a great way to engage with your users. Also, listing
down some essentials, telling them where to get it
from and what to pair it with are all great
conversation starters for brands.

Major Celebrity Birthdays
• Aishwariya Rai Bachchan, 1st Nov
• Shahrukh Khan, 2nd Nov
• Kendall Jenner, 3rd Nov
• Tabu, 4th Nov
• Matthew McConaughey, 4th Nov
• Virat Kohli, 5th Nov
• Emma Stone, 6th Nov
• Kamal Hassan, 7th Nov
• Lorde, 7th Nov
• David Gueta, 7th Nov
• Leonardo Di Caprio, 11th Nov
• Ryan Gosling, 12th Nov
• Anne Hathway, 12th Nov
• Juhi Chawla, 13th Nov
• Charles, Prince of Wales, 14th Nov
• Sania Mirza, 15th Nov
• Rachel Mcadams, 17th Nov
• Sushmita Sen, 19th Nov
• Calvin Klein, 19th Nov
• Scarlett Johannsson, 22nd Nov
• Miley Cyrus, 23rd Nov
• Arjun Rampal, 26th Nov
• Jimi Hendrix, 27th Nov
• Ben Stiller, 30th Nov

Major Film Releases
Bollywood
• Charlie Kay Chakkar Mein, 6th Nov, starring: Naseeruddin Shah
• Prem Ratan Dhan Payo, 12th Nov, starring: Salman Khan, Sonam Kapoor
• Tamasha, 27th Nov, starring: Ranbir Kapoor, Deepika Padukone
Hollywood:
• Spectre, 6th Nov, starring: Daniel Craig
• The Peanuts Movie, 6th Nov, starring: Noah Schnapp
• Spotlight, 6th Nov, starring: Michael Keaton, Mark Ruffalo
• Legend, 6th Nov, starring: Tom Hardy
• The Good Dinosaur, 25th Nov, Pixar Movie
• Victor Frankenstein, 25th Nov, starring: James Mcavoy
• Creed: 25th Nov, starring: Sylvestor Stallone, Michael B Jordan

Thank You!

November trends

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